Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel
| dc.contributor.author | Anabel Gutierrez | |
| dc.contributor.author | Khanyapuss Punjaisri | |
| dc.contributor.author | Bhavini Desai | |
| dc.contributor.author | Sharifah Faridah Syed Alwi | |
| dc.contributor.author | Simon O'Leary | |
| dc.contributor.author | Wornchanok Chaiyasoonthorn | |
| dc.contributor.author | Singha Chaveesuk | |
| dc.date.accessioned | 2025-07-21T06:08:40Z | |
| dc.date.issued | 2023-01-28 | |
| dc.identifier.doi | 10.1016/j.jretconser.2023.103272 | |
| dc.identifier.uri | https://dspace.kmitl.ac.th/handle/123456789/12190 | |
| dc.subject | Raising (metalworking) | |
| dc.subject.classification | Digital Marketing and Social Media | |
| dc.title | Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel | |
| dc.type | Article |