Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context
| dc.contributor.author | Jedsada Wongsansukcharoen | |
| dc.contributor.author | Jirasek Trimetsoontorn | |
| dc.contributor.author | Wanno Fongsuwan | |
| dc.date.accessioned | 2025-07-21T05:56:02Z | |
| dc.date.issued | 2015-06-10 | |
| dc.identifier.doi | 10.1108/jbim-02-2013-0039 | |
| dc.identifier.uri | https://dspace.kmitl.ac.th/handle/123456789/5218 | |
| dc.subject | Stratified Sampling | |
| dc.subject | Sample (material) | |
| dc.subject | Customer Satisfaction | |
| dc.subject.classification | Customer Service Quality and Loyalty | |
| dc.title | Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context | |
| dc.type | Article |