Classifying Attitudes of Thai Business Organizations Toward the Perceived Benefit of Customer Predictive Analytics
| dc.contributor.author | Santisook Limpeeticharoenchot | |
| dc.contributor.author | Nagul Cooharojananone | |
| dc.contributor.author | Thira Chavarnakul | |
| dc.contributor.author | Kanokwan Atchariyachanvanich | |
| dc.date.accessioned | 2025-07-21T06:00:50Z | |
| dc.date.issued | 2018-12-01 | |
| dc.identifier.doi | 10.1109/scis-isis.2018.00118 | |
| dc.identifier.uri | https://dspace.kmitl.ac.th/handle/123456789/7944 | |
| dc.subject | Predictive Analytics | |
| dc.subject | Business analytics | |
| dc.subject.classification | Big Data and Business Intelligence | |
| dc.title | Classifying Attitudes of Thai Business Organizations Toward the Perceived Benefit of Customer Predictive Analytics | |
| dc.type | Article |