Extending the Continuance Intention to Use Mobile Payment of Thai Boomers under a New Normal Situation Using UTAUT2 with Inertia Perspective

Abstract

Mobile payment receives a growing attention in Southeast Asia. It is an innovative financial transaction to facilitate a financial transaction wherever and whenever a mobiledevice is connected to the Internet. Mobile payment through banking apps is a recent technological transaction with lots of benefit. More businesses in essential categories have shifted their service online for the first time, consequently more boomers use mobile payment during COVID-19 pandemic due to lockdown andsocial distancing measurements that affect their lifestyle. This research aims to better understand Thai boomers' behavior intention and their continuance intention to use mobile payment during and after the pandemic. This research discusses the extending of UTAUT2 with inertia, and a conceptual framework is proposed for the study.