If you build it, promote it, and they trust you, then they will come: Diffusion strategies for science gateways and cyberinfrastructure adoption to harness big data in the science, technology, engineering, and mathematics (STEM) community - Kerk F. Kee; Bethanie Le; Kulsawasd Jitkajornwanich (My University, 2021)
Keywords: Cyberinfrastructure; Outreach; Fallacy; Marketing buzz; Diffusion of innovations; Scientific Computing and Data Management