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Author: search.filters.author.Chaiyasoonthorn, WornchanokSubject: search.filters.subject.Service Quality

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    Item type:Publication,
    Willingness to Use Self-Service Technologies Similar to Amazon Go at Supermarkets in Thailand
    (2020-04-07)
    Junsawang, Sunisa
    ;
    Chaiyasoonthorn, Wornchanok
    ;
    Chaveesuk, Singha
    Several businesses use self-service technology to help customers check-out and make payment without interacting with a cashier. Amazon also encourages this concept and uses Amazon Go technology on a customer's smartphone which automatically detects a customer profile using Artificial Intelligence. There have been very few studies conducted on self-service technology like Just Walk Out from Amazon Go in Thailand with the purpose of encouraging willingness to use. This paper focuses on a conceptual framework of self-service technology with willingness to use based on Technology Acceptance Model, Customer Satisfaction, Service Quality, Technological Innovativeness, Technology Anxiety at supermarkets in Thailand. Ultimately, this will provide profound insights into factors that influence willingness to use self-service technology at supermarkets in Thailand from the questionnaire which has tested the reliability and validity by using the Cronbach's alpha.
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    The acceptance model toward cashless society in Thailand
    (2019-08-23)
    Chaveesuk, Singha
    ;
    Vanitchatchavan, Prachuab
    ;
    Wutthirong, Phayat
    ;
    Nakwari, Parisgawin
    ;
    Jaikua, Mathin
    The rapid growth of technology allows Thailand into a cashless society in the future. In this study, we have proposed the cashless society acceptance in Thailand, from which all electronic transactions such as purchasing, sales, and the provision of other financial services can be applied. This is the investigation of the UTAUT2 theory that can be more appropriate for the consumers. The UTAUT2 theory is integrated with the service quality (trust and application design), which can be used to examine the acceptance potential of the cashless society acceptance in Thailand. The outcomes of this study will benefit the financial industry in their effort to initiate an extensive online-transactions process in all users, especially in Thailand.