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Author: search.filters.author.Fongsuwan, WannoSubject: search.filters.subject.Performance

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    Factors affecting business performance: An empirical study in Thailand
    (2014-03-19)
    Nimlaor, Chavalit
    ;
    Trimetsoontorn, Jirasek
    ;
    Fongsuwan, Wanno
    The Thai garment industry is presently undergoing dramatic and tumultuous change due to a multitude of factors including economic recession, regulatory changes, labor issues and global competition. It is hoped that this study will shed some light and suggest some solutions as to how industry entrepreneurs and government officials can join hands to solve a quickly deteriorating problem. Quantitative and Qualitative Research methods were employed with Quantitative Research being conducted by questionnaire to a group of 178 senior executives from the Thai Garment Manufacturer's Association membership. Structural Equation Modeling analysis was utilized using Partial Least Square (PLS). Qualitative Research was conducted through the use of a survey given to 10 senior executives from firms within the Thai garments industry selected by Purposive Sampling. The results revealed that factors influencing business performance included higher customer response capacity in terms of customer wants and needs, cost and competitive advantages over other competitors. It is found that the empirical factors affecting the business outcome of Thai garments industry comprises the Firm's Characteristics which includes organizational leaders and teamwork. Additionally, other key factors include a Firm's Strategy which comprises product differentiation, R and D and brand building. The Firm's Environment also plays a role which includes international trade, business alliances and government policy. Thus, it is recommended that entrepreneurs must create brand awareness through R and D, focus on how to optimize their international trade and enhance their networking as well as their global alliances. © 2014 Academic Journals Inc.
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    Influencing variables on outsourcing repeat purchase intention by Thailand's Kasikornbank PCL
    (2014-01-01)
    Chamchuntra, Sutthicha
    ;
    Fongsuwan, Wanno
    The research objective was to determine patterns, relationships and the influence of user trust, service performance and service quality on the outsourcing and repeat purchase intention by Thailand's Kasikornbank PCL. Research methodologies used within this study included both quantitative and qualitative research. Quantitative is further qualified from the survey given to 340 Kasikornbank participants. The Partial Least Square (PLS) technique, a form of structural equation modeling, is additionally used due to it being component-based rather than covariance-based. Additionally, qualitative research is supported by input from questionnaires from 10 key corporate executives who determine policy utilizing the purposive sampling approach. The results showed that the attitudes and behavior of banks had a direct and immediate overall effect on the repeat purchase intention. This was a fact recognized by a hypothesis significance p<0.05, with the results of qualitative research being consistent with the results of quantitative research. The findings of the study concluded that outsourcing is a service focused business employed byfinancial institutions to perform certain activities within the financial sector. As such, they need to build trust with bank employees as well as build service user trust. In building understanding and cooperation with each other, additional important factors include the company's reputation in building trust, having capable employees, having products which keep pace with change and able to meet the financial services institutions because the actions of outsourcing will affect the business operations of financial institutions.