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Digital transformation as a bridge from ‘Leadership-People-Market’ to competitive advantage and sustainable growth of logistics service providers in Thailand
(2026-07-01)
Hongsakul, Bharis
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Lalaeng, Chanyaphak
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Ingard, Apinya
This study examined the mediating role of digital transformation (DT) in the conversion of organizational potential-entrepreneurial leadership (EL), human capital (HC), and entrepreneurial market orientation (EMO)-into tangible organizational outcomes among logistics service providers in Thailand. The conceptual framework was grounded in the resource-based view (RBV) and dynamic capabilities theory, positing that leadership, people, and market orientation can generate competitive and sustainable advantages only when effectively enabled through digital change. Data were collected from 303 logistics organizations across Thailand via a structured questionnaire, and the relationships among variables were analyzed via partial least squares structural equation modeling (PLS-SEM) via SmartPLS. The results indicate that digital transformation (DT) acts as a fully mediating mechanism linking EL, HC, and EMO to CA and SG. The results provided strong empirical support for all six hypothesized mediation paths, indicating that digital transformation functions as a key mechanism that channels the effects of entrepreneurial leadership, human capital, and entrepreneurial market orientation toward enhancing competitive advantage (CA) and sustainable growth (SG). The overall model demonstrated satisfactory explanatory power and predictive relevance, confirming the robustness and theoretical consistency of the proposed relationships. The findings underscore that the integration of leadership capability, human capital development, and market orientation with digital initiatives contributes significantly to organizational performance in the Thai logistics sector. Consequently, this study not only enriches the theoretical understanding by linking dynamic capabilities with digital transformation but also provides practical guidance for logistics managers to design a digital roadmap that strategically connects “leadership-people-market” with digital processes. This connection fosters both immediate competitiveness and long-term sustainability, serving as a model for digitally driven growth in emerging economies.
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The Impact of Environmental and Components of Tourism on Community Participation in Ecotourism: Evidence from The Community Leaders of Thailand
(2025-01-01)
Subongkod, Mallika
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Sinlapasawet, Watchara
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Lalaeng, Chanyaphak
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Hongsakul, Bharis
This research aims to 1) study the level of opinions consist of environmental factors, components of tourism factors and community participation in ecotourism. 2) Study environmental factors that have a relationship with community participation in ecotourism and 3) Study the factor components of Tourism that have a relationship with community participation in ecotourism. The sample size included 367 community leaders in Koh Tao, Surat Thani, Thailand. Statistics used for data analysis descriptive statistics include percentage, average, and standard deviation. Inferential statistics include correlation analysis. The research results found that the environmental factors had a high level of opinion. As for the factors of tourism components and community participation, the opinions were at a moderate level. As for the analysis of the relationship between environmental factors and tourism component factors, it was found that they have a positive relationship with community participation with statistical significance at the 0.05 level.
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Factors Affecting Key Success of Community-Based Tourism Management in Chumphon Province, Thailand
(2025-01-01)
Jansuri, Athip
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Lalaeng, Chanyaphak
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Subongkod, Mallika
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Suwannarat, Nannaphat
The success of community-based tourism management arises from both internal and external motivations of individuals, as well as community participation in every stage from the initial process. Additionally, the community must be prepared in terms of natural resources, culture, human capital, and other resources. The integration of cooperation among government agencies, the private sector, and the community is also essential to support tourism management. This study aimed to: 1) investigate the level of opinions regarding motivation, community participation, and the success of community-based tourism management in Chumphon Province, 2) examine the motivational factors affecting the success of community-based tourism management in Chumphon Province, and 3) study the community participation factors affecting the success of community-based tourism management in Chumphon Province. The sample consisted of 400 individuals involved in community-based tourism management in Chumphon Province. A questionnaire was used as the data collection tool. The statistical methods used for data analysis included frequency, percentage, mean, standard deviation, and hypothesis testing through multiple regression analysis. The results of the study showed that: 1) the overall level of opinions regarding motivation, community participation, and the success of community-based tourism management had a high average level, 2) motivational factors significantly affected the success of community-based tourism management at a 0.05 significance level, and 3) community participation factors significantly affected the success of community-based tourism management at a 0.05 significance level.
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The Role of Entrepreneurs' Self-Efficacy and Alertness in Green Logistics Management for Sustainability in SMEs
(2025-01-01)
Boonnual, Chutimant
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Buasarabun, Chaninat
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Lalaeng, Chanyaphak
This research aims to check the consistency and develop a model. It also explores the role of mediating variables and moderating variables that affects Sustainability Performance. The population used in this study was a group of small and medium-sized enterprises (SMEs), a sample of 250 (Wiratchai, 1999). Using the Smart PLS model, a two-stage approach was used for direct path, mediation and mediation effect analysis with high-dimensional latent variables. The results of the study found that GLM, EA, and ESE has a direct positive effect on SP. EA and ESE has a direct positive effect on GLM. The results of the mediation influence test found that, EA impact GLM through the mediation of ESE, EA impact SP through the mediation of ESE. But, no mediating role was discovered between GLM impact SP through the mediation of ESE. The results of mediation influence test found that, EA impact SP through the moderator of ESE, EA impact GLM through the moderator of ESE.
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Structural Equation Modeling of Green Economy Outcomes in Thailand’s Manufacturing Industry
(2024-08-03)
Lalaeng, Chanyaphak
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Hongsakul, Bharis
This research aimed to analyze the causal relationship model and outcomes of the Green Economy in Thailand’s manufacturing industry. Data was collected through a questionnaire targeting small and medium enterprise (SME) operators in the Thai textil e manufacturing industry, who are registered as legal entities and SME members. The statistical analysis involved confirmatory factor analysis (CFA) and structural equation modeling (SEM). The major findings revealed that the structural model was well-aligned with the empirical data. The study demonstrated that the Green Economy, market effectiveness, and competitive advantage all had significant positive effects on business performance. Further analysis showed that the Green Economy directly influenced market pressures and competitive advantage. Additionally, the study identified positive direct relationships between market pressures, green dynamic capabilities, and socially responsible leadership with the Green Economy.
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The Relationship Between Organizational Politics and Organizational Citizenship Behavior in The Management Perspective: Evidence in Thailand
(2024-01-01)
Subongkod, Mallika
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Sinlapasawet, Watchara
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Lalaeng, Chanyaphak
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Hongsakul, Bharis
This study explored the relationship between Organizational Politics (OP) and Organizational Citizenship Behavior (organizational citizenship behavior for organization (OCB-O) and organizational citizenship behavior for individuals (OCB-I). Survey data was gathered from 398 employees work in manufacturing company in Chonburi province. PLS-SEM was used to test the research hypotheses. Results revealed that OP has a negative relationship with OCB-O and OCB-I. Based on these findings, this study recommends that the manufacturing company in Chonburi province should eliminate or reduce OP practices as much as possible in their organizations. The limitations of this study and recommendations for future research are also provided.
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INDIVIDUAL COMPETENCY CAUSAL FACTORS AFFECTING PERFORMANCE OF ACADEMIC PERSONNEL IN HIGHER EDUCATION INSTITUTION
(2024-01-01)
Lalaeng, Chanyaphak
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Subongkod, Mallika
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Sinlapasawet, Watchara
The objective of this research was to test an individual competency causal model affecting performance of personnel in higher education institutions. The study was conducted among education institutions in the upper southern of Thailand. The instrument used in the study was questionnaire. Data analysis was conducted using descriptive statistics, Pearson's correlation coefficient, confirmatory factor analysis, and causal factor analysis. The findings from the study found that 1) the individual competency causal model had an effect on performance of personnel in higher education institutions. It was consistent with the empirical data, considered from χ<sup>2</sup> = 994.860, df = 249, p = 0.000, χ <sup>2/</sup> df = 3.99, CFI = 0.94, TLI = 0.93, RMSEA = 0.06, SRMR = 0.04. Individual competency causal factors had an effect on performance of personnel with statistical significance. All predictor variables in the model could describe variance of performance, core competency, and job competency by 70.0%, 83.0% and 88.0% respectively.
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The Causal Relationship of the Application of the BCG Economic Model Affecting the Competitive Advantage and Performance of Community Enterprise
(2024-01-01)
Lalaeng, Chanyaphak
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Wongkaeo, Sukanya
This research aimed to study the causal relationship of the application of the BCG economic model affecting the competitive advantage and performance of community enterprise. The sample consisted of 280 executives from president or vice president of a community enterprise group in Thailand. Data were collected via questionnaire, with SEM being used for analysis. The results indicated that 1) business resources capabilities positively affect the application of the BCG economic model, competitive advantage, and performance of community enterprise. Therefore, community enterprises should pay attention to business resources capabilities, which includes the value of resources, scarcity of resources, difficulty in imitation, and organizational management abilities. 2) the application of the BCG economic model positively affect competitive advantage, and performance of community enterprise. Therefore, community enterprises should pay attention to the application of the BCG economic model to their operations, which includes bio economy, circular economy and green economy. 3) Competitive advantage positively affect performance of community enterprise. Therefore, the organization must develop to lead to creating a competitive advantage, consisting of making a difference, cost advantage and rapid response.

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