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Author: search.filters.author.Lalaeng, ChanyaphakSubject: search.filters.subject.Business Performance

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    Structural Equation Modeling of Green Economy Outcomes in Thailand’s Manufacturing Industry
    (2024-08-03)
    Lalaeng, Chanyaphak
    ;
    Hongsakul, Bharis
    This research aimed to analyze the causal relationship model and outcomes of the Green Economy in Thailand’s manufacturing industry. Data was collected through a questionnaire targeting small and medium enterprise (SME) operators in the Thai textil e manufacturing industry, who are registered as legal entities and SME members. The statistical analysis involved confirmatory factor analysis (CFA) and structural equation modeling (SEM). The major findings revealed that the structural model was well-aligned with the empirical data. The study demonstrated that the Green Economy, market effectiveness, and competitive advantage all had significant positive effects on business performance. Further analysis showed that the Green Economy directly influenced market pressures and competitive advantage. Additionally, the study identified positive direct relationships between market pressures, green dynamic capabilities, and socially responsible leadership with the Green Economy.
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    The Causal Relationship of the Application of the BCG Economic Model Affecting the Competitive Advantage and Performance of Community Enterprise
    (2024-01-01)
    Lalaeng, Chanyaphak
    ;
    Wongkaeo, Sukanya
    This research aimed to study the causal relationship of the application of the BCG economic model affecting the competitive advantage and performance of community enterprise. The sample consisted of 280 executives from president or vice president of a community enterprise group in Thailand. Data were collected via questionnaire, with SEM being used for analysis. The results indicated that 1) business resources capabilities positively affect the application of the BCG economic model, competitive advantage, and performance of community enterprise. Therefore, community enterprises should pay attention to business resources capabilities, which includes the value of resources, scarcity of resources, difficulty in imitation, and organizational management abilities. 2) the application of the BCG economic model positively affect competitive advantage, and performance of community enterprise. Therefore, community enterprises should pay attention to the application of the BCG economic model to their operations, which includes bio economy, circular economy and green economy. 3) Competitive advantage positively affect performance of community enterprise. Therefore, the organization must develop to lead to creating a competitive advantage, consisting of making a difference, cost advantage and rapid response.