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Determinants influencing the adoption of the windy.com application among large-scale durian farmers’ groups in Rayong Province, Thailand
(2026-05-01)
Thonoi, A.
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Thongkaew, E.
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Suwanmaneepong, S.
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Kerdsriserm, C.
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Mankeb, P.
The findings found that farmers who participated in training and utilised the Windy.com application, the majority of participants were male, aged between 51 and 60 years, with a bachelor’s degree and an average household size of 3–4 members. The farmers possessed 1–15 years’ experience in durian cultivation, with farm sizes ranging from 1 to 25 rai. The average durian yield was approximately 1,000–2,000 kilograms per rai, with an average market price of 91–120 Baht per kilogram. Participants demonstrated a high level of knowledge (µ = 81.20) and exhibited a positive attitude towards the Windy.com application (mean = 3.91), with the highest attitude score observed in the content dimension (µ = 4.08). Overall, the adoption of the application was rated as high (µ = 4.09), particularly concerning their intention to use it (µ = 4.23) and perceived usefulness (µ = 4.06). Multiple regression analysis reveals attitude to be the most significant predictor of adoption (β = 0.67, p < 0.01), suggesting that improved attitudes among farmers increased their adoption of the application. Conversely, factors such as farming experience and farm size was significantly influenced adoption (p > 0.05). The results imply that promoting positive attitudes and providing effective training can significantly enhance farmers’ long-term adoption and utilisation of digital applications.
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Knowledge, attitudes, and practices regarding Alternate Wetting and Drying (AWD) rice cultivation among farmers in community enterprise groups for large-scale agriculture in Suphan Buri province, Thailand
(2026-01-01)
Danaroon, E.
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Suwanmaneepong, S.
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Charoenkittayawut, S.
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Mankeb, P.
Results revealed that farmers possessed a very high level of knowledge regarding AWD rice cultivation, with correct response rates ranging from 76.7% to 100% across 15 assessment items. They exhibited consistently positive attitudes towards AWD implementation, with mean scores between 4.23 and 4.83, rating five items as "Strongly Agree" and ten as "Agree." In terms of practice, farmers demonstrated high to highest levels of AWD implementation across ten practices, with mean scores ranging from 4.00 to 4.67. Furthermore, farmers' AWD practice levels were significantly associated with gender, age, total rice farming area, AWD farming area, and attitude towards AWD (p < 0.05), while farming experience and attendance in AWD training showed marginal significance (p < 0.1).
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Factors affecting the adoption of organic agricultural standards among members of community enterprises in Roi Et Province, Thailand
(2025-07-01)
Prawat, S.
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Mankeb, P.
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Chulilung, P.
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Charoenkittayawut, S.
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Khermkhun, J.
The level of adoption of organic agricultural standards in crop production among members of community enterprises in Roi Et Province was assessed which based on the Certification Alliance Organic Standards. The findings revealed that four components including maintenance of organic management practices, pest and disease management, conversion to organic production, and enclosed cropping systems, were adopted at a very high level. The remaining components, including land and water management, contamination prevention, biodiversity, crop selection, and breeding, showed high levels of adoption. Split and parallel production received the lowest score but remained within the high adoption range. In addition, multiple regression analysis showed that experiences in organic farming, knowledge related to organic farming, and attitude towards organic farming positively and statistically influenced the level of adoption of organic agricultural standards among members of community enterprises in Roi Et Province.
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Supply chain management efficiency for the Andrographis paniculata (Burm. f.) Wall. ex Nees of the Bandongbang community enterprise in Prachinburi province, Thailand
(2024-07-01)
Lertpairat, S.
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Suwanmaneepong, S.
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Llones, C.
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Mankeb, P.
The results showed that primary producers in the upstream supply chain, farmers engaged in systematic cultivation and collaborative planning with the Chaopraya Abhayabhubesorn Hospital Foundation. A two-year Memorandum of Understanding (MOU) instils farmers’ confidence in Andrographis paniculata cultivation. Supply chain operations reference (SCOR) based on practices that exhibited a moderate level of implementation, reflecting a balanced approach. In the midstream supply chain, effective planning aligns production capacity with customer demand, ensuring the availability of quality inputs at fair prices. The midstream supply chain excels in product collection, on-time delivery, and structural damage control protocols. The Chaopraya Abhayabhubesorn Hospital Foundation played a crucial role in the downstream supply chain. Their strategy balanced production resources to effectively meet market demand. MOUs with various members, stringent quality checks, and defined return protocols to ensure product quality. In conclusion, the study found effective supply chain practices. It underscored the importance of stakeholder collaboration in optimizing A. paniculata production and distribution. Relevant government agency support for SCOR-based supply chain management practices could help to enhance the overall sustainability and efficiency of A. paniculata among community enterprises.
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Factors affecting purchase decisions for organic dried noodles of a community enterprise in Chachoengsao Province, Thailand
(2024-03-01)
Saengnang, B.
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Suwanmaneepong, S.
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Llones, C.
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Puttongsiri, T.
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Mankeb, P.
The findings demonstrated that the typical potential buyer of organic dried noodles was a female aged 40–50 with a propensity toward online purchases. Interestingly, the primary determinants influencing purchase decisions are found to be product attributes such as trusted quality certifications (e.g., the FDA seal), comprehensive product information detailing benefits or nutritional content, and the credibility and traceability of the brand. These insights offered valuable guidance for businesses, encouraging further development of marketing strategies and product offerings to align with evolving consumer preferences and demands.
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A structural equation model of food security promotion among rice-farming households in Nakhon Nayok Province, Thailand
(2023-11-01)
Mankeb, P.
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Chulilung, P.
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Charoenkittayawut, S.
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Kuhaswonvetch, S.
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Panrostip, D.
Results revealed that the highest level of food security dimension among rice farming households was 'food accessibility' and 'food availability,' followed by 'food utilization and safety,' and 'food stability', respectively. Regarding food security promotion among rice-farming households, the highest level was 'intra-household understanding related to household food security', followed by 'having a supplementary occupation', 'enhancing social support', and 'self-reliance'. The regression analysis using the stepwise method revealed that off-farm income had a positive effect on household food security, whereas household debt was found to be negatively associated with household food security. Moreover, the structural equation model analysis indicated that intra-household understanding related to food security directly and positively influenced household food security. Furthermore, intra-household understanding related to food security had a positive and indirect effect on household food security through social support in the local community, enhancing supplementary household occupation, and household self-reliance, respectively.
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Nutritional content evaluation of traditional food recipes consumed by ethnic communities of Tai Dam in Loei, Thailand
(2023-07-01)
Sripoona, S.
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Termsaithong, P.
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Gubtapol, K.
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Chulilung, P.
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Mankeb, P.
The results showed that the traditional food of the Tai Dam ethnicity had a unique identity. There were 30 recipes divided into six categories: curry, grilled food, spicy salad, Homok, chili paste, and dessert. There were 4-5 recipes in 1 deck (a set menu of food put on a big container like a tray), with sticky rice as the primary food. Eighty percent of the food ingredients were local herb and vegetable sources, and the other 20 percent comprised meat, fish, chickens, eggs, insects, and small animals. Distinctive features of curry dishes include a variety of herbs. Nutritional content analysis resulted in recipes with the highest energy and nutrients in 3 or more aspects in each category; "Sua Pla Duk" or Catfish Spicy Curry with the energy of 166.17 kcal, 10.53 g fat, and 12.01 g protein. "Oh Pla" provides the energy of 136.11 kcal, 3.68 g fat, and 18.73 g protein, and "Ua Dok Mak-Uk" provided 6.68 grams of carbohydrates, 38.11 RAE, vitamin A, 13.14 milligrams of vitamin C, and 0.72 grams of dietary fibres. The findings revealed that the Tai Dam recipe had a high overall nutritional content, suitable for eating as an immune-boosting drug for a healthy life, preventing emerging diseases, and the environmental community should preserve to obtain high-value food.
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Social capital and production risk: examining the association using the case of irrigated rice farms in Northern Thailand
(2023-05-01)
Llones, C.
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Suwanmaneepong, S.
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Mankeb, P.
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Wongtragoon, U.
Results showed that higher perceived social capital in terms of interpersonal trust and network relationships are negatively associated with variability in production. The observed association can be attributed to the social capital capacity for resource generation and networking, which help mitigate potential risks. The study provided evidence of the importance of developing and strengthening the social capital of farming communities in supporting farmers’ risk management. Especially among farmers with less access to information, the farmer’s network facilitated the knowledge-sharing on farming innovations and improved practices.
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Determinants of income diversification among farm households in Thailand
(2023-05-01)
Charoenkittayawut, S.
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Mankeb, P.
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Suwanmaneepong, S.
The research finding indicated that the age and education level of the household head, the household size, household members migrating for domestic and overseas work, the amount of household debt in the informal sector, and household members’ access to credit significantly and positively affected income diversification among farm households in Thailand. The household dependency ratio, annual household income per capita, and the household's land size were found to be significantly and negatively associated with income diversification. In contrast, the sex of the household head, the amount of household debt in the formal sector, and the location of residence were not significant factors in determining income diversification. These results indicated specific factors determining income diversification, enabling policymakers to understand household resources, conditions, and social barriers. Such understanding allowed the policymaker to enhance participation in income diversification strategies in an informed and effective way.
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The agricultural tourism management in family business: Case study of rayong province in Thailand
(2018-12-01)
Khermkhan, J.
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Mankeb, P.
The agricultural tourism management in family business of 7 farms in Eastern of Thailand was studied. It is used the quality research with 7-S McKinsey principle. According to the study, it was found that there were seven farms with the informal organization structure in family business. It was done by using the organic farming and integrated farming. Then, It can stop the application of chemical fertilizer that leaded to food strategy to service the different tourist attractions. It included with the tour service groups. The most personnel group was the members in family business, and there were a few of alien neighbors to do farming. On the other hand, the owner of farming also has knowledge in agriculture. The management style was differed in family business way with flexibility although not do the full-time work. In this case, they helped each other to determine the tourist numbers with the durian numbers to be consumed in each day. Thus, it was easy to manage because this system to do for the household account as well as no IT system to collect data. In the part of the shared value, it was not regulated clearly with the different uniqueness from business tourist attractions. As the result, it was flexible with no strictness directly to the requirements of the private tourists.

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