Loading...
Factors affecting purchase decisions for organic dried noodles of a community enterprise in Chachoengsao Province, Thailand
Author(s)
Date Issued
March 1, 2024
Type
Article
Abstract
The findings demonstrated that the typical potential buyer of organic dried noodles was a female aged 40–50 with a propensity toward online purchases. Interestingly, the primary determinants influencing purchase decisions are found to be product attributes such as trusted quality certifications (e.g., the FDA seal), comprehensive product information detailing benefits or nutritional content, and the credibility and traceability of the brand. These insights offered valuable guidance for businesses, encouraging further development of marketing strategies and product offerings to align with evolving consumer preferences and demands.
Citation
International Journal of Agricultural Technology, 20(2), 775-790, 2024