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    Item type:Publication,
    An integrated AHP-TOPSIS approach for bamboo product evaluation and selection in rural communities
    (2024-09-01)
    Chanpuypetch, Wirachchaya
    ;
    Niemsakul, Jirawan
    ;
    Atthirawong, Walailak
    ;
    Supeekit, Tuangyot
    This study introduces a decision support model integrating the Analytic Hierarchy Process (AHP) and Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) to select an economic tree product champion (bamboo) to benefit rural communities. An extensive literature review and expert discussions identified sixteen sub-criteria distributed across five main criteria. The study proposes four categories of bamboo products as alternatives, emphasizing community-level production capacity. The AHP determines priority weights, while TOPSIS prioritizes alternatives conducive to becoming the product champion within a community case study. The findings affirm the efficacy of Multi-Criteria Decision-Making (MCDM) in identifying a champion, with “Value addition potential,” “Domestic market demand,” and “International market (export) demand” identified as pivotal criteria. Bamboo culm-based products for energy-related applications emerged as the chosen product champion in a community case study in Thailand. This study offers practical implications for rural communities and potential investors in economic tree ventures, allowing the customization of decision criteria and alternatives for specific contexts. Socially, the focus on bamboo highlights diverse benefits along the entire supply chain, from upstream to downstream. The research pioneers a decision support model, providing insights into market opportunity analysis and supply chain network design based on the selected product champion.
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    Item type:Publication,
    Multi-Criteria Decision-Making for Investment Portfolio Selection in Thailand's Stock Market
    (2023-07-21)
    Chaiwuttisak, Pornpimol
    This research aimed to determine the relative importance of four criteria for decision-making by using each one with a popular decision-making method and evaluating the outcomes and using these criteria to provide ranked alternatives (according to each criterion's relative importance) for making an investment decision. The four criteria were obtained from a comprehensive literature review related to securities investment. The investment data analyzed were past investment data on trading securities under the Energy and Utilities category of the SET50 index in the Stock Exchange of Thailand. The analysis was done through an Analytic Hierarchy Process (AHP) and a Technique for Order of Preference by Similarity to the Ideal Solution (TOPSIS). Opinions of three experts with experience in giving securities investment advice were collected and arranged into pair-wise comparison matrices that were used in AHP. AHP and TOPSIS calculations were done in Microsoft Excel. The results of the study show that the most important criterion was financial fundamentals with a weight of 44.59%; the second rank criterion was technical factors with a weight of 20.15%; the third-rank criterion was risk factors with a weight of 19.64%; and the last rank criterion was fundamentals of structure and sustainable development with a weight of 15.62%. In addition, the outcome of security ranking by TOPSIS and the past security ranking data were significantly similar as analyzed by a hypothesis statistical test with two dependent samples.
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    Item type:Publication,
    An interactive Analytic Hierarchy Process for product recommendation: A case study in studio recording
    (2019-01-01)
    Puengrusme, Sudatip
    ;
    Janjarassuk, Udom
    The Analytic Hierarchy Process (AHP) is a powerful tool for decision making. In this paper, we present an application of AHP used for product recommendation to assist customers in selecting power equipment for studio recording. The application is implemented in Microsoft Excel in an interactive manner where customers are asked to answer questions related to product requirements and customer preferences. The customer information is combined with the predefined judgments from the experts according to a given set of criteria for product selection. The score for each product is then calculated according to the AHP, and the top three products with the highest score are recommended for the customer. The proposed method is tested by the customers and the results are discussed.