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    SMEs internationalization in Thailand: An empirical exploration of the determining factors
    (2026-01-01)
    Patthirasinsiri, Natphasuth
    Small and medium enterprises (SMEs) internationalization have emerged as a prominent and dynamic phenomenon within the global business landscape. In Thailand, SMEs comprise the largest proportions of business entities, providing economic support, employment, and innovation support. Expanding to the global business sphere is therefore a concern, as a means of promoting their growth. This research explored the factors that influence SMEs internationalization process in Thailand. The study borrowed from International Entrepreneurship Theory and the Schumpeter Theory of Innovation theory as the basis of theoretical development. Primary data was collected from 482 respondents, who comprised people operating SMEs in Thailand. The data was collected using a structured questionnaire. The model evaluation was conducted using confirmatory factor analysis (CFA) while the data analysis was conducted using structural equation modelling (SEM). The results indicated that technological capabilities, employee’s human capital, and business environment has a significant and positive influence on SME internationalization, both international market entry and growth & profitability. Entrepreneurial orientation was found to have significant influence on international market entry, financial availability affects international market entry, while management capabilities influence growth and profitability. The research concludes that SMEs international expansion would require proper investment in financial assets, employees and management capacity, and critical evaluation of the targeted business environment.
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    Predictive methodology for assessing periodic market fluctuations
    (2021-01-01)
    Sergeev, S. M.
    ;
    Barykin, S. E.
    ;
    Burova, A. Yu
    ;
    Borisoglebskaya, L. N.
    ;
    Buniak, V. L.
    The paper presents the results of developing algorithms aimed at optimizing managerial decision-making in commerce. The most difficult task in constructing algorithms for supporting managerial decisions within the Industry 4.0 paradigm is to develop an interface for machine-to-machine interaction between data flows describing the current market demand and software-controlled subsystems of digital logistics platforms. Several problems have to be solved, taking into account diverse criteria. We used methods of stochastic mathematical modeling, queuing theory and the theory of optimal decisions, proposing a procedure for assessing periodic movements of consumer demand with uncertain dynamics of market indicators. A convenient implementation is offered in the form of software for digital logistics platforms, relevant for a wide range of business applications.
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    Window display design of large scale department stores as determinant of corporate image and positioning strategies
    (2015-09-01)
    Kernsom, Thitipann
    ;
    Moorapun, Chumporn
    Window displays play an important role as environmental cues that create competitive advantages and influence customer's perception towards the image of a large scale department store. This research based on the environmental psychology theories aimed to determine the differentiation of window display design settings in large scale department stores in Bangkok in terms of attracting prospective customers and conveying their merchandising messages. This research also explored to what extent the perception of the target customers would be affected by different positioning strategies and various display design settings of the department stores. A set of pictorial stimulus with different design elements and composition settings was used to ascertain the perceptual responses and decision to purchase of a group of 619 subjects. The findings showed that design elements and composition settings used in window display affected customers' perceptions towards merchandising messages considerably.
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    Accessible market: A prototype for people with disabilities in Thailand
    (2010-07-01)
    Kutintara, Benjamas
    ;
    Somboon, Pornpun
    ;
    Chaengsri, Sayomphu
    ;
    Suanlim, Supattra
    ;
    Phankong, Keshanon
    Purpose.Most Thai people like to purchase food at local markets; however, the accessibility to local markets by people with disabilities may be limited. The objective of this work was to develop a prototype of an accessible market for people with disabilities in Thailand, by performing a case study on a selected market in which people with disabilities often go. Methods. Representative players participated in this study: a market owner, food stall owners, assistive technology specialists, general customers, and customers with disabilities. Data were collected by observing environmental features in the market, and by interviewing the participants. Results.The results indicated that people with disabilities could not access the market because of lack of suitable parking zone, lack of ramps, walkways with obstacles, unsuitable public restrooms, the lack of zoned area for the food court and of standards for food stalls. Conclusion.After analysis of the data, a prototype was designed for parking spaces, ramps, walkways, public restroom, food court, and food stalls to make the market accessible. © 2010 Informa UK Ltd.
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    Accessible market: A prototype for people with disabilities in Thailand
    (2009-01-01)
    Kutintara, Benjamas
    ;
    Somboon, Pornpun
    ;
    Chaengsri, Sayomphu
    ;
    Suanlim, Supattra
    ;
    Phankong, Keshanon
    Most Thai people like to purchase food at local markets; however, research studies on accessibility to local markets by people with disabilities were still limited. The objective of this study was to develop a prototype of an accessible market for people with disabilities in Thailand by a selected market where people with disabilities often go as a case study. Participants in this study consisted of a market owner, food stall owners, assistive technology specialists, general customers, and customers with disabilities. Data were collected by observing environmental features in the market and interviewing several participants. Major findings indicated that people with disabilities could not access the market because of lack of accessible parking zone for people with disabilities, no ramps, walkways with obstacles, unsuitable public restrooms, no zoned area for the food court, and no standards for food stalls. All inaccessible data were analyzed and a prototype for parking spaces, ramps, walkways, public restroom, food court, and food stalls were designed to make the market accessible. © ACM 2009.
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