Moorapun, Chumporn

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Preferred name
Moorapun, Chumporn
Alternative Name
Moorapun, Chumpom
Main Affiliation
Email
chumporn.mo@kmitl.ac.th

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    A cross-cultural study of luxury perfume packaging design
    (2015-12-01)
    Chinda, Khwanrat
    ;
    Moorapun, Chumpom
    Packaging design not only elevates the position of a product, but also increases its sales volume. However, a design may be perceived differently among cultures. This study compares the perceptions of Thai and Malaysian consumers about the packaging design of a luxury perfume. The authors investigated nine pairs of packaging design elements and used a semantic differential questionnaire to determine the differences in the consumers' perceptions about luxury. The authors randomly selected a total of 194 Thai and Malaysian shoppers, asked them to respond to a set of nine questionnaires, and statistically analyzed their responses by using T-tests and multiple regression methods. The results found that Thai and Malaysian consumers perceived luxury differently for the following attributes: preciousness, quality, and uniqueness. From multiple regression analyses, the authors found that the predictors correlated highly with consumers' intentions to purchase the perfume. All attributes about perception had positive significant regression weight, indicating that consumers with a higher level of perception were more likely to make a purchase than ones with a lower level. The results will be used to formulate a preliminary design guideline for luxury products that may help increase the sales volume of Thai perfume in Asian markets.
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    Enhancing Social Adjustment of Elderly Residents in Non-Profit Nursing Homes: A Case Study of Waiwattananiwas Home for the Aged, Thailand
    (2026-01-01)
    Moolsin, Supansa
    ;
    Dechnitirat, Chanumpa
    ;
    Moorapun, Chumporn
    ;
    Dankittikul, Chaiyasit
    ;
    Aziz, Salmiah
    This study explores how physical space and activity programming in common areas impact social adjustment among elderly residents in a non-profit nursing home in Thailand. It evaluates social adjustment levels, residents’ opinions about the importance of common areas, and satisfaction with both spatial and activity aspects to assess how these environments support residents’ adaptation and well-being in the nursing home. This quantitative study surveys 35 residents. Although the sample size is modest, it represents the entire population at the nursing home who are physically able to utilize these spaces, making it both contextually appropriate and representative. The survey assessed four domains: social adjustment; common area functionality (including social interaction, relationship building, activity socialization, and usage frequency); environmental satisfaction (covering spatial design, atmosphere, organized activities, and amenities); and demographic data. Descriptive statistics revealed that approximately half of the participants demonstrated a good level of social adjustment. Residents agreed on the importance of common areas in fostering interpersonal connection and engagement, though usage frequency remained moderate. Satisfaction with environmental elements was consistently high. The findings underscore the essential role of well-designed common areas in promoting social integration and emotional well-being. Design features such as layout flexibility, accessible pathways, and adaptable seating arrangements were identified as key contributors. The study offers valuable guidance for policymakers and architects in creating age-friendly environments that enhance the quality of life in the nursing home.
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    A Systematic Literature Review of Architecture Fostering Green Mindfulness
    (2023-02-01)
    Thampanichwat, Chaniporn
    ;
    Moorapun, Chumporn
    ;
    Bunyarittikit, Suphat
    ;
    Suphavarophas, Phattranis
    ;
    Phaibulputhipong, Prima
    Green mindfulness seems to play an important role in promoting sustainability in architecture, but discrete areas of knowledge are still widely unknown. This study aimed to explore the publications that exist on the nexus between green mindfulness and architecture, and to find the architectural features that tend to foster green mindfulness. The study conducted a systematic literature review by searching publications from databases including Scopus, Google Scholar, and Thai Journals Online in September 2022. Five authors—one architectural researcher, two architectural professors, and two architects—independently reviewed the full-length articles to confirm their accuracy and objectivity. Eight articles were selected for examination by descriptive analysis showing the publication year, source, and citations of the articles. Thematic analysis was used to find the characteristics of the architectural atmosphere with the potential for fostering green mindfulness. Finally, only one study was found that was truly concerned with architecture and green mindfulness. This publication showed that mass and volume are associated with biophilic design, fascination with biophilic design, and affiliation with biophilic design. Material and object refer to natural material; light is in reference to natural light; and landscape and viewpoint suggest plants, greenery, and natural views, while details regarding color and sound were not explored.
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    Comparisons of perception of identity for Thai craft souvenirs: A cross-cultural study between Thai and Malaysian customers
    (2015-09-01)
    Simsiri, Sarath
    ;
    Moorapun, Chumporn
    The aim of this study is to examine the perception of Thai craft souvenirs and how that perception affects the buying intention of the Thai and Malaysian consumers. The identity of the souvenirs is defined in terms of 13 design factors. A questionnaire with 7-point semantic differential scale is used together with illustrations of Thai craft souvenirs to elicit responses from 194 Thai and Malaysian subjects. A t-test is applied to compare the perceptions of Thai and Malaysian consumers for the 13 design factors. The research shows that the Malaysian customers are more likely to have a better perception of modern usage products than the Thais. A regression analysis shows that 5 design factors that strongly affect the consumers' purchasing intention are: uniqueness, high-quality craft, functionality, collectible value, and attractiveness.
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    Strategic Approach of Reverse Logistics Management for Recyclable Waste and Transportation: A Systematic Review
    (2026-01-01)
    Chounchaisit, Pornarit
    ;
    Suphavarophas, Phattranis
    ;
    Bunyarittikit, Suphat
    ;
    Nanta, Piyarat
    ;
    Khwansuwan, Poon
    Strategic reverse logistics management is a key driver of sustainability in supply chains, where challenges in recyclable waste must be aligned with transportation systems to achieve optimal outcomes. A systematic review using the PRISMA methodology was conducted in December 2024 by searching Scopus, Google Scholar, and Thai Journals Online to examine the global research landscape and the strategic approaches applied in reverse logistics for recyclable waste and transportation. Analysis of 32 publications shows a steady rise in research, with most studies in Asia and dispersed across multiple journals, reflecting the field’s multidisciplinary nature. Four strategic approaches were identified. Model-driven approaches demonstrate strong capability through mathematical, computational, conceptual, and hybrid models, achieving reductions of 44% in climate impacts and 34% in costs. Technology-driven approaches contribute innovations to enhance battery transport safety. Exploratory approaches reveal contextual policy gaps and financial limitations. Hybrid approaches can improve efficiency and reduce CO<inf>2</inf> emissions. The future development of hybrid approaches still offers substantial room for broader application and deeper integration. This review supports the development of more effective systems, policies, and future research.
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    A Content Analysis of Architectural Atmosphere Influencing Mindfulness through the Lens of Instagram
    (2023-07-01)
    Thampanichwat, Chaniporn
    ;
    Bunyarittikit, Suphat
    ;
    Moorapun, Chumporn
    ;
    Phaibulputhipong, Prima
    Mindfulness is a psychological construct that enhances sustainable behaviors, environmental behavior, environmental consumption, mindful consumption, and water and energy sustainable consumption. The state of mindfulness can be affected by the determinator of the physical environment as architecture via the architectural atmosphere. The previous studies show that the discrete areas of knowledge between architecture and mindfulness are still widely unknown. However, image-centered social media platforms such as Instagram seem to be able to provide big data for studying people’s perceptions of architecture. Thus, this study aims to describe the concept design and characteristics of architectural atmosphere in architecture images tagged mindfulness posted to Instagram. A coding framework developed from a previous systematic literature review was conducted for this content analysis. A total of 354 architectural images were screened, coded, and analyzed by five architects. The results highlight that the Japanese traditional architecture (59.20%) looks to be the most architectural atmosphere concept that influences mindfulness, following by Biophilic Design (33.05%), and Buddhist contemplative space (20.06%). In addition, it was found that the most common architectural atmosphere characteristic fostering mindfulness performed calm space (73.58%), focus object (54.45%), concrete material (85.71%), hue color (78.17%), hard light and shadow (78.98%), and view with a tree (60.11%).
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    The different effects of lighting: Perception of interior function of personal and public spaces
    (2014-07-01)
    Tamthinthai, Pornchai
    ;
    Sahachaisaeree, Nopadol
    ;
    Hsu, Po Siu
    ;
    Moorapun, Chumporn
    This research focused on interior lighting that influences the perception of interior function. Our objective was to mix 4 lighting qualities reported in the interior lighting literature into 16 lighting conditions and tested their effects on the perception of interior function of personal and public spaces and the feelings associated with them. Eight pairs of 3-D pictures of a room representing each type of space were rendered without any furniture that might identify them as a particular room in a house or a room in a particular public place. The members of each pair differed only in one lighting quality. All of these pictures were put in a questionnaire, and 326 people were asked to look at the pictures and respond to the questionnaire items on their perception of the interior function of the room in the pictures and their feeling associated with the lighting condition of the room. We found that the interior lighting conditions that we tested influenced people to identify a room as a living room, family room, working room, or dining room or identify a room as a room in a hotel, restaurant, theater, office, bank, or shopping mall. We also found the respondents' common feelings associated with the lighting condition of each type of room or place. For example, a living room with a particular lighting condition was associated with the feelings word 'beautiful', 'exciting', and 'comfy'.
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    Design guidelines for center of autistic child medical development to decrease sensory processing disorder (ACMD)
    (2017-01-01)
    Noiprawat, Niphattha
    ;
    Moorapun, Chumporn
    This research aimed to study physical environments which influence the development of autistic children, as very few studies have clarified the characteristics of such physical environments. The research question for the present study is: What conditions of physical environment can help reduce the impairment in processing sensory information from the perception of visual stimuli among autistic children? This research study investigated the internal environments of two special education centers in the Educational Service Area in Bangkok. Participants included forty-six subjects who were diagnosed with autism. The study was based on post-occupancy evaluation, survey, and observation. Independent variables were physical environments which comprised the complexity of decorative pictures; mobile hanging; distances between the seats and the openings and the shelves; sizes of the openings; proportions between the sizes of openings and the room sizes; outside views seen through the openings; and area partition. The dependent variables were the autistic children’s behaviors in the classroom. T-test and One-way ANOVA were employed for data analysis. The findings revealed that physical environments could reduce autistic children’s behaviors of moving away from the activities and looking at other things rather than the activities. This could be done through the following environmental factors: the use of pictures for room decoration, mobile hanging, distances between the seats and the doors, distances between the seats and the windows, the sizes of the openings, the proportions between the sizes of the openings and the room sizes, the outside view seen through the openings, and room’s partition.
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    Window display design of large scale department stores as determinant of corporate image and positioning strategies
    (2015-09-01)
    Kernsom, Thitipann
    ;
    Moorapun, Chumporn
    Window displays play an important role as environmental cues that create competitive advantages and influence customer's perception towards the image of a large scale department store. This research based on the environmental psychology theories aimed to determine the differentiation of window display design settings in large scale department stores in Bangkok in terms of attracting prospective customers and conveying their merchandising messages. This research also explored to what extent the perception of the target customers would be affected by different positioning strategies and various display design settings of the department stores. A set of pictorial stimulus with different design elements and composition settings was used to ascertain the perceptual responses and decision to purchase of a group of 619 subjects. The findings showed that design elements and composition settings used in window display affected customers' perceptions towards merchandising messages considerably.
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    The Hotel Architectural Design Factors Influencing Consumer Destinations: A Case Study of Three-Star Hotels in Hua Hin, Thailand
    (2024-08-01)
    Sirirat, Sanawete
    ;
    Thampanichwat, Chaniporn
    ;
    Pongsermpol, Chotewit
    ;
    Moorapun, Chumporn
    This study employs a mixed-methods research design to explore the architectural design and service factors influencing consumer choices in three-star hotels in Hua Hin District, Prachuap Khiri Khan Province. Initial data were gathered through in-depth interviews with 60 architects, designers, and marketing experts to identify key factors. These factors were then used to conduct in-depth interviews with 70 Thai consumers and tourists. The qualitative data from both groups were analyzed using thematic content analysis to identify significant themes, while the quantitative data were assessed using chi-square goodness of fit tests to evaluate the significance of the identified factors. Findings indicate that aesthetic appeal, physical comfort, emotional comfort, and security and sensibility are critical in influencing hotel choice. These results provide valuable insights for hotel owners, designers, and marketers, emphasizing the importance of aligning hotel design and service offerings with consumer preferences. These factors will help create positive impressions, enhance satisfaction, and influence consumers’ decisions to choose and utilize hotel services.