Kasemsarn, Kittichai
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Kasemsarn, Kittichai
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kittichai.ka@kmitl.ac.th
26 results
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Item type:Publication, The attributes of heritage, cultural, and creative tourism in the context of sustainability before and after the COVID-19 pandemic: A comprehensive review(2024-01-01)The activities and characteristics of heritage, cultural, and creative tourism are notably distinct despite the fact that they are frequently confused and misunderstood. Moreover, these types of tourism have been significantly affected by the COVID-19 pandemic. This review article aims to explore the characteristics of three types of tourism, both pre-and post-pandemic, and seeks to propose sustainable solutions with new opportunities for the tourism industry. The article adopts a PRISMA flow diagram and VOSviewer to perform a systematic literature review, ultimately selecting 179 articles from the Scopus, ScienceDirect, and Google Scholar databases and grouping them into five clusters: 1) heritage, cultural, and creative tourism; 2) co-creation; 3) creative city; 4) sustainability; and 5) technology and innovation. Consequently, this review article proposes a final framework presenting five related clusters suggesting sustainable solutions for creative tourism. It may aid the tourism industries in their transition to creative tourism, which is more sustainable and broadly focused while ensuring safety and enhancing income for local communities in the post-pandemic period. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Applying Classic Literature to Facilitate Cultural Heritage Tourism for Youth through Multimedia E-Book(2024-09-01)The majority of cultural heritage tourism globally lacks the diversity of young tourists since there is a universal trend among youth worldwide considering that cultural and heritage stories are unrelated to their lifestyles and not designed for them. This research therefore makes use of classic Thai literature that the target group (grade 12) has studied, “Khun Chang Khun Phaen (KCKP)”, which includes actual heritage places in the province of Suphan Buri. It aims to create and evaluate design guidelines applying classic literature to facilitate cultural heritage tourism and interest in learning classic literature and history, specifically for youth, in three phases. In Phase 1, design guidelines are developed based on the answers of on-site questionnaires distributed to 600 young people. In Phase 2, a multimedia KCKP e-book is created, and in Phase 3, this multimedia KCKP e-book is evaluated using the results from 100 on-site questionnaires—serving as the research’s success criterion. The findings indicate that this e-book may spark a strong interest in youth for KCKP literature (mean = 4.53/5), cultural heritage tourism (mean = 4.56/5), and history (mean = 4.72/5). These findings affirm that the design guidelines effectively engage young tourists and promote an appreciation for cultural heritage, history, and classic literature. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Teaching art via digital technology for the elderly applying with inclusive design: A review(2024-01-01); Art studies and activities for older adults have received significantly less attention as a result of prohibitively expensive materials that are unfit for commercial use, and research utilizing digital technology to investigate artistic activities for older adults is extremely limited. The purpose of this article is to analyze and review recent research in these fields to summarize the current trends. The literature review comprised 108 articles from databases that included Scopus, ScienceDirect, and Google Scholar. The papers were subjected to a thorough examination by the VOSviewer program and researchers, who utilized content analysis to classify them into four themes: 1) inclusive design; 2) accessibility; 3) digital art therapy and 4) digital technology environments. Further investigation and development are necessary to propose a novel approach to instructing senior-level art utilizing cutting-edge technologies, which could be enhanced by the findings of this review article. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, UDL-Based Photography Educational Resource for Older Adults: Design Guidelines for Mobile Education(2026-01-01)This research aims to develop design guidelines for the smartphone-based photography educational resource for older adults through Universal Design for Learning (UDL) principles. Employing a two-phase methodology, the research collected data from 100 older adults in Bangkok through questionnaires examining barriers, drivers, and learning preferences, followed by design guideline development. Analysis revealed a perception of difficulty as the primary barrier, while post-retirement income potential emerged as the strongest driver. All participants preferred smartphones for learning photography, yet simultaneously favored along with physical books as reference materials. The research contributes to human–computer interaction (HCI) knowledge by providing validated design guidelines that address typography preferences, visual contrast requirements, and layout specifications while accommodating older adults’ dual-modality learning preferences. These findings advance age-appropriate mobile interface design while offering practical implementation strategies for developers creating educational applications supporting creative engagement among older adults. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Developing Educational Materials for Smartphone Photography Instruction: A Mixed-Methods Study of Design Guidelines for Older Adults(2026-01-01) - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Understanding and Creating Cultural and Heritage Tourism Photographic Guidelines for Youth Tourists(2024-01-01)Tourism photographs can induce emotions and influence tourists’ perceptions of real locations. However, the research on creating guidelines for tourism photography, especially for heritage tourism targeting youth, remains limited and unclear. Hence, the aim of this research is to identify photographic factors that increase the motivation for young tourists (aged 18–25) to visit heritage tourism sites. In September 2023, one hundred onsite questionnaires were distributed to youths at ten famous heritage locations in Bangkok, Thailand. The results of this research present a guideline incorporating seven elements, indicating that young tourists prefer images that are retro, trendy with historical content, tell a story through interesting characters, utilize natural light, have a clean and minimal style of composition, feature a concise and short title, maintain a realistic style of image processing or retouching, and present unseen or interesting locations. Furthermore, youth prefer searching for information and inspiration on social media, and there is no statistically significant difference between the two types of young tourists (non-heritage and heritage tourists) across almost all media. This guideline could be utilized to design effective advertising photographs in any media to inspire and attract young tourists. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Artistic Interventions as Urban Planning Tools: A Systematic Review of Community-Based Cultural Tourism in Cities(2026-02-01) - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Mobile application of local baba-peranakan food tourism for generation y: A case study of phuket province, thailand(2024-08-01) - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Co-creation in cultural industries: Developing art toys for youth tourism through theoretical integration(2026-03-01); Nickpour, FarnazThis research addresses two key challenges in cultural tourism. First, youths aged 18–25 show limited interest in cultural tourism due to outdated presentation methods and cultural products. Second, there is insufficient understanding of how to create culturally authentic products for youths while maintaining sustainable business models. The study aims to understand youth tourist preferences and develop a co-creation framework for designing art toys that promote cultural tourism. A mixed-methods approach was used, combining questionnaires completed by 400 youths in Bangkok with co-design workshops involving 11 professionals from marketing and design teams. The findings show that 31 % of the youths prioritized the cuteness of art toys. Participants expressed a preference for art toys that reflect Thai identity without an old-fashioned style (Mean = 3.81/5) and reported high interest in cultural tourism (Mean = 4.01/5). Workshop outcomes emphasized simplifying patterns, using nostalgia marketing, and creating location-exclusive cultural art toys. The study proposes the Youth-Centered Art Toy Framework for Cultural Tourism, which demonstrates how co-creation can transform cultural industries through stakeholder collaboration. The framework contributes to existing knowledge by providing empirical data to support cultural preservation within business model development and by demonstrating how the integration of four theories can generate sustainable revenue streams. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Sustainability at Home: The Development of an Efficient Framework for Home Energy-Saving Applications(2023-08-01)