Pongsermpol, Chotewit
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Preferred name
Pongsermpol, Chotewit
Main Affiliation
Email
chotewit.po@kmitl.ac.th
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Item type:Publication, Traditional Thai Community Conservation Focusing on Sustainable Participatory Process: A Case Study of Talaad Lang Community, Chumphon Province, Thailand(2022-05-01); We had investigated community conservation in actual practice and learnt that a sustainable and efficient approach to old community protection was a participatory conservation approach with cooperation from all stakeholders. This qualitative research aimed to express conservation principles for traditional communities and their implementation to the target community and to construct a guideline for sustainable community conservation in Thailand. We focused on a ‘Talaad-Lang Community’ group of buildings on Wanit Bamrung Road, Sawi District, Chumphon Province, and its surrounding area with around 100 years of history. In 2012-2014, we collected its historical, architectural, and socio-economic data from secondary sources, measurements, focus groups, exchange meetings, questionnaires, and interviews and followed up until 2020. The results of this study indicate how the community was able to implement its preservation practices that were both effective and sustainable. We arranged five main participatory processes: value identification, documentation, assessment, development, and implementation of sub-processes, such as arranging informational meeting, collecting data, setting up a coordinating group as well as creating a community image and tourism business. In conclusion, the participatory conservation approach was a significant and efficient method for old community conservation being to create community awareness, to support locally driven conservation efforts, and to help sustain the heritage community. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The Hotel Architectural Design Factors Influencing Consumer Destinations: A Case Study of Three-Star Hotels in Hua Hin, Thailand(2024-08-01); ; This study employs a mixed-methods research design to explore the architectural design and service factors influencing consumer choices in three-star hotels in Hua Hin District, Prachuap Khiri Khan Province. Initial data were gathered through in-depth interviews with 60 architects, designers, and marketing experts to identify key factors. These factors were then used to conduct in-depth interviews with 70 Thai consumers and tourists. The qualitative data from both groups were analyzed using thematic content analysis to identify significant themes, while the quantitative data were assessed using chi-square goodness of fit tests to evaluate the significance of the identified factors. Findings indicate that aesthetic appeal, physical comfort, emotional comfort, and security and sensibility are critical in influencing hotel choice. These results provide valuable insights for hotel owners, designers, and marketers, emphasizing the importance of aligning hotel design and service offerings with consumer preferences. These factors will help create positive impressions, enhance satisfaction, and influence consumers’ decisions to choose and utilize hotel services.