Muthuta, Morakot

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Preferred name
Muthuta, Morakot
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Email
morakot.mu@kmitl.ac.th

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    Item type:Publication,
    Three-pronged sustainability assessment of ten towns in the vicinity of Bangkok, Thailand
    (2019-11-01)
    Taecharungroj, Viriya
    ;
    Boonchaiyapruek, Pheereeya
    ;
    Muthuta, Morakot
    The purpose of the current research is to develop a method that assesses the levels of sustainability in towns in Thailand from various dimensions and multiple perspectives. The three-pronged assessment illustrates the integration of the three perspectives, namely, those of residents, the physical reality, and the local government; such an integration is important yet limited in the existing literature. This assessment also attempts to overcome some of the challenges of sustainability indicators, including comparability, dynamism, availability, comprehensibility, effectiveness, and sufficiency. The scope of this study consists of ten towns in the six provinces in the vicinity of Bangkok, which are at risk of sprawling development from Bangkok. To determine the levels of resident perceptions, the authors used a cluster random sampling method to collect data from 2157 respondents. Thirty-six indicators were used to assess the physical reality. Regarding the investments of the local government, 488 projects of the 10 towns were categorised based on the 11 dimensions of place sustainability. Towns can use this method to monitor the efficiency of investments over time and to plan more effective investments. A workshop was organised for towns to adjust project planning according to the Four-Action Framework.
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    Item type:Publication,
    Sustainability as a place brand position: a resident-centric analysis of the ten towns in the vicinity of Bangkok
    (2019-12-01)
    Taecharungroj, Viriya
    ;
    Muthuta, Morakot
    ;
    Boonchaiyapruek, Pheereeya
    A number of cities and towns have used sustainability as a brand position, but most appear to have focused on the environmental aspect of sustainability, while the adoption of other dimensions of sustainability, including social and economic, has been limited. The objective of this study is to create a branding tool that can help towns develop a brand position that is credible, drives growth, involves residents and fosters sustainability. This sustainable place branding analysis was adapted from the importance–performance analysis widely used in business and in the tourism industry. The data were collected from the residents of ten towns in the vicinity of Bangkok, Thailand. The tool provides mayors with a holistic analysis of sustainability, suggests dimensions to be considered in the brand position and guides strategic actions to sustainably develop places. From the findings, the authors suggest five types of sustainable towns that the mayors of the ten towns can adopt as a brand position: elegant, compassionate, lively, peaceful and green.
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    Item type:Publication,
    The Patterns of Family Policy to Enhance Fertility: The Comparative Analysis
    (2022-01-01)
    Muthuta, Morakot
    ;
    Laoswatchaikul, Pongsak
    Thailand has recently had fertility rates below replacement levels. Similarly, numerous OECD nations have had a low birth rate for decades and have worked to address this issue. The family policy is a realistic measure applied to address this issue. The purpose of this study is to compare the family policies of seven significant OECD nations with Thailand to determine the position and direction of Thailand's family policy. Based on Thévenon's family policy model, the pattern of chosen OECD members can be divided into three categories: promising, steady, and problematic. The study reveals that Thailand's pattern is comparable to that of the problematic group and may worsen due to the clarity of policy instruments. To improve the fertility trend, Thailand should follow the advice of the promising group, which has a clear policy direction and invests heavily in family support programs, work-life balance, and gender equality.