Suwunnamek, Opal

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Suwunnamek, Opal
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Email
opal.su@kmitl.ac.th

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    Item type:Publication,
    The impact of logistics service quality through the perceived organizational image on performance: cold chain logistics provider in Thailand
    (2024-12-01)
    Boonchunone, Surasidh
    ;
    Nami, Mariam
    ;
    Krommuang, Atchari
    ;
    Karnpakdee, Chumpol
    ;
    Suwunnamek, Opal
    The impact of logistics service quality and perceived organizational image on firm performance, are explored using the structural equation modeling analysis for Thailand's cold chain logistics provider. The objectives of this study were to direct, indirect, and total impact of logistics service quality through perceived organizational image on the performance of cold chain logistics providers, assessed by customers receiving services from cold chain logistics service companies. This quantitative research method uses a questionnaire to collect data from 541 respondents. Moreover, the results obtained from logistics service quality have a significant enhancing effect on the perceived organizational image, and both have significant positive effects on performance. Additionally, the role of the perceived organizational image as a mediating variable between logistics service quality and performance is emphasized. Logistics service quality has the most direct significant effect on perceived organizational image. Additionally, corporate image perception significantly mediates the relationship between service quality and logistics efficiency. These findings have contributions, relevant support, and benefits in academic, managerial, and important implications for cold chain providers in Thailand. It empirically demonstrates that the impact of logistics service quality can be supported through the perceived organizational image. This image is built on past experiences, emotions, and perceptions about the organization's reputation and the quality of its logistics services, including management logistic flow.
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    Item type:Publication,
    Exploring the effects of perceived values on consumer usage intention for electric vehicle in Thailand: the mediating effect of satisfaction
    (2023-06-01)
    Boonchunone, Surasidh
    ;
    Nami, Mariam
    ;
    Krommuang, Atchari
    ;
    Phonsena, Aphichon
    ;
    Suwunnamek, Opal
    Nowadays, electric vehicle innovation plays an important role in the market, transportation, logistics and supply chain in the electric mobility industry, contributing to environmental protection and reducing pollution. The commercial EV launched in Thailand which has been very popular with consumers, but it is also not widely used, and there are not many market surveys about customer usage intention. Therefore, it is necessary to study seriously. This study explores the impact of the perceived value of electric vehicle (EV) features on consumer usage intention to use electric vehicles in Thailand, with the mediating effect of customer satisfaction. The results showed that perceived value from using EV, consumer satisfaction, and usage intention of EV, there is a significant direct and indirect relationship. These findings have contributions and relevant expected benefits.