Suwunnamek, Opal
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Item type:Publication, The impact of logistics service quality through the perceived organizational image on performance: cold chain logistics provider in Thailand(2024-12-01); - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Ethnocentrism in the Virtual World: When Nationalism Influences Purchase Intention in Video Game(2022-07-14) - Some of the metrics are blocked by yourconsent settings
Item type:Publication, How organizational characteristics and employee involvement affect quality management practices in the Thai food industry(2014-01-01); Quality management practices can help an organization thrive in an increasingly competitive global market. Based on a comprehensive literature review, this study identifies organizational characteristics that encourage employee involvement and improve quality management practices. The sample group was comprised of 271 people representing middle management in Thailand's food industry. The variables of employee involvement were intervening latent variables in the relationship. Structural Equation Modeling (SEM) was used to analyse the results which showed that fewer hierarchies of command and decentralized decision making power had a significantly positive affect on quality management practices in organizations. © 2014 Academic Journals Inc. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Structural equation modeling of supply chain management, employee involvement, and employee work performance in thailand's auto parts industry(2021-12-01); The objective of this research was to analyse the structural equation modelling (SEM) of supply chain management, employee involvement, and employee work performance in Thailand's auto parts industry. The sample group included 383 employees operating in the aforementioned industry using SEM processing by the AMOS program as the tool. From the research, the latent variable of supply chain management had a direct positive influence on the latency of employee involvement and employee work performance with statistical significance. Simultaneously, the latency of employee involvement had no direct positive influence on the latency of employee work performance. Therefore, the latency of supply chain management did not indirectly influence the latency of employee work performance through the latency of employee involvement. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Internet of Things (IoT) Application for Management in Automotive Parts Manufacturing(2022-01-01); Automotive parts manufacturing focuses on sustainable development manufacturing capabilities with future technology changes. Internet of Things (IoT) plays an important role in applying internet technology to machines and equipment in manufacturing processes for transformation towards Industry 4.0 as well as creating values added and higher competitive advantage for the sustainability of the industries. This research aims to study factors that influence decision-makers in selecting IoT applications for managing auto parts production and they consist of connectivity, telepresence, intelligence, security, and value including their fifteen sub-factors. In this research, The Fuzzy Analytic Network Process (FANP) is a Multiple Criteria Decision Making (MCDM) technique used to analyze, identify, and prioritize factors in selecting IoT applications for managing production processes. The questionnaire is designed based on the FANP technique to survey the importance of weight for each factor from executives of 88 auto parts manufacturers who authorize as the decision-makers for selecting IoT applications. The results have indicated that telepresence is the most important factor that will assist them in controlling production to guarantee that production capabilities meet the objective and connectivity is the second important factor that must ensure that IoT applications are compatible with their machinery and equipment can be controlled smoothly and precisely. Meanwhile, performance is the most important sub-factor and other subfactors are ranked as functional orientation, data management, control, and compatibility respectively. Therefore, manufacturers can use this research as a criterion for selecting appropriate IoT applications for controlling their manufacturing for sustainable effectiveness. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Determinants of Thai information and communication technology organization performance: A structural equation model analysis(2019-01-01) - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Impact of airport service quality, image, and perceived value on loyalty of passengers in Suvarnabhumi airport service of Thailand(2021-09-01) - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Assessment of farmers' knowledge and attitudes towards the commercialisation of Tailor-made fertilisers in Thailand(2014-01-01); In Thailand, chemical fertilisers provide nutrients that are essential for increasing agricultural productivity but they are expensive, often representing 25% of the crop production cost. Tailor-made fertiliser technology is a new fertiliser application technology that is being promoted to help farmers reduce fertihser costs. This study aims to investigate and clarify sugarcane farmers' knowledge and attitudes towards tailor-made-fertiliser. This study also attempts to provide a better understanding of the effect of farm size on farmers' beliefs and attitudes towards tailor-madefertiliser. Moreover, the findings suggest that further extension of tailor-made-fertiliser practices should include training services for smallholders to improve their knowledge of relevant practices. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Influence of marketing mix elements on the intention of sugarcane farmers in Thailand to use commercial tailor-made fertiliser(2015-01-01); Tailor-made fertiliser (TMF) is a new practice in Thailand that aims to achieve a more efficient use of a fertiliser on cultivated soil. This study attempts to determine farmers' attitudes toward a marketing mix of TMF and to investigate factors influencing the farmers' intention to use TMF in accordance with the marketing mix strategy. A survey was conducted among 387 sugar cane farmers who were interviewed at the Thamaka sugar refinery, Kanchanaburi Province, Thailand. The results indicate that farmers' attitude toward the retailer available over a wide area has the biggest influence on their intention to use TMF. This is followed by their attitude toward stability of TMF product quality, and by whether price is more competitive than other chemical fertiliser. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Exploring the effects of perceived values on consumer usage intention for electric vehicle in Thailand: the mediating effect of satisfaction(2023-06-01);