Kiddee, Krissana
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Preferred name
Kiddee, Krissana
Alternative Name
Kiddee, K.
Main Affiliation
Email
krissana.ki@kmitl.ac.th
3 results
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Item type:Publication, Thailand’s automotive service quality customer satisfaction: A servqual model cfa of suzuki mo(2018-01-01); ; Thailand’s automotive industry is the 12th largest in the world and plays an important role in Thailand’s economy. Under the government mandated Thailand 4.0 vision, the automotive sector has been identified as one of the 10 crucial sectors for future economic growth. Within this sector, service quality has repeatedly been identified as one of the most competitive factors amongst the major dealers. Service quality is a fundamental aspect of service provisioning, which demonstrates excellence and long-term success. The purpose of this paper is, therefore, to investigate service quality within Thailand’s Suzuki Motor Company by adopting the five dimensions of the SERVQUAL model (tangibles, reliability, responsiveness, assurance, empathy) for analysis. Additionally, the study also examined the validity of the service quality model and compared service quality satisfaction amongst Thailand’s Suzuki Motor Company service staff. By using multi-stage random sampling, 537 customers responded. Using both quantitative and qualitative research methods, the main research instrument was a questionnaire which used a 5-point Likert type agreement scale. An analysis was undertaken in which the mean ( standard deviation (S.D.), correlation analysis, and percentage were evaluated. Furthermore, a second-order confirmatory factor analysis was performed using Mplus Version 8 software. The statistical values were Chi-square = 2572.016, df = 979, RMSEA =.07, SRMR =.051, TLI =.901, CFI =.912. Results from the five identified dimensions were in line with the hypothesized model, with the weight of all the variables being positive. These included responsiveness, empathy, reliability, tangibility, and assurance. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Development Assessment of a Thai University’s Demonstration School Student Behavior Monitoring System(2024-01-01); ; ; This research and development initiative had three main objectives: 1) assess the quality of a behavior monitoring system (BMS) for Srinakharinwirot University Demonstration School (SUDS) students in Nakhon Nayok Province, Thailand, 2) design a student behavior monitoring system which leads to higher student success and retention levels, and 3) evaluate the Student Discipline Promotion and Development Committee’s (SDPDC) satisfaction with the new behavior monitoring system. Tools used included a discussion record form and a system development satisfaction questionnaire analysed using descriptive statistics. The analysis from the study revealed two categories of requirements: (1) Issues with the current campus monitoring system, including challenges related to data recording, information retrieval, data processing, and report generation. (2) User requirements included the desire for a modern, computer-based system that simplifies data recording, ensures ease of use, facilitates rapid data management, minimizes redundant processes, ensures accurate report generation, and provides robust data security measures. This research successfully addresses SUDS’s advanced behavior monitoring system needs, validated by positive SDPDC feedback on its comprehensive design and effectiveness.