Empirical implementation of coach-cash-connect mentoring model for innovation-driven enterprises in Thailand: Insights for policy development and sustainable growth

Abstract

This research introduces an operational mentoring framework for Thailand's innovation-driven enterprises (IDEs), structured around the 3Cs: Coach, Cash, and Connect. Developed from international case studies, expert insights, and pilot data, the model addresses ecosystem gaps through tailored guidance, funding access, and network enhancement. It comprises three phases and seven steps: the Foundation Phase (ecosystem entry and connections), the Acceleration Phase (3Cs-focused mentoring), and the Evolution Phase (scaling and improvement). The framework balances structure with adaptability, making it applicable across sectors such as DeepTech, HealthTech, AgriTech, and the creative economy. Policy recommendations include establishing a national mentorship platform, stage-based financing, mentor certification, and integrated monitoring systems aligned with national innovation goals. The model fosters collaboration among incubators, accelerators, and public–private stakeholders while enabling consistent support for scaling startups. Future research should assess long-term impact and explore AI-powered mentor matching and inclusive strategies for women and regional founders. Ultimately, the 3Cs framework offers a scalable, policy-relevant pathway to strengthen IDEs and support Thailand's transition from a startup-focused to a scale-up innovation economy.