Consumer Perspective of OMNI Loyalty

Abstract

Forasmuch as the economics of central retail chains are reduced slightly 5-8%, behavior, mindset, and lifestyle of customers have always changed as a new normal especially the standardization of cleanliness and safety for health. Therefore, the objectives of this study are to develop the strategy model of OMNI Loyalty in consumer perspective and to compare the model of two categories of fast-moving consumer goods (FMCG) and slow-moving consumer goods (SMCG). The AMOS program is used to analyze the relationship of variables for getting the academic model and practice in OMNI Loyalty from a consumer's point of view.