DESIGN FOR SPATIAL IDENTITY CREATION IN CULTURAL TOURISM: A CASE STUDY OF A SMALL HOTEL IN CHANTHABURI PROVINCE, THAILAND

Abstract

The study explores how spatial identity creation for cultural tourism can be used as the primary guideline for designing spatial development strategies. This research focuses on understanding the identity of Chanthaburi Province with the aim of developing an interior design approach for small hotels. Additionally, it investigates tourists' perceptions of environmental design. This research employs a qualitative approach combined with quantitative analysis. The research tools include conducting in-depth interviews with two sample groups to identify the design factors that effectively convey spatial identity and to examine environments that represent spatial identities. Based on design theory, the findings indicate that integrated designs should possess functional characteristics that align with user behaviour and needs. Principles of interior layout facilitate ease of use by allocating space effectively. Moreover, designs should take human proportions into account. Distinctive colours can successfully convey a clear spatial identity, ensuring a customer-friendly environment. Materials utilized should prioritize safety and durability. Incorporating architectural motifs proves to be an effective way of conveying spatial meaning. Additionally, the result of tourists' perceptions of the physical environment design indicates the successful, effective communication of spatial identity in Chanthaburi Province, signifying an excellent level of communication and indicating that the design has effectively communicated Chanthaburi's spatial identity to a remarkable degree.