Understanding Purchase Intentions for Solar Street Lighting in Thailand: The Impact of Regulatory and Political Factors

Abstract

This study explores the purchase intentions for solar street lighting in Thailand, with a focus on the impact of regulatory and political factors. The research aims to evaluate how government policies, political stability, and legal frameworks influence consumer decisions to adopt solar street lighting solutions. A quantitative approach was employed, using surveys and interviews with key stakeholders from various sectors. The findings suggest that supportive government policies significantly enhance purchase intentions, while political instability hinders adoption. Furthermore, clear regulatory guidelines and financial incentives are shown to be critical in driving widespread uptake. These insights provide valuable guidance for policymakers seeking to promote sustainable energy solutions in Thailand. The study concludes with recommendations for improving the regulatory framework to better support the growth of the solar lighting industry.