Supply chain management efficiency for the Andrographis paniculata (Burm. f.) Wall. ex Nees of the Bandongbang community enterprise in Prachinburi province, Thailand

Abstract

The results showed that primary producers in the upstream supply chain, farmers engaged in systematic cultivation and collaborative planning with the Chaopraya Abhayabhubesorn Hospital Foundation. A two-year Memorandum of Understanding (MOU) instils farmers’ confidence in Andrographis paniculata cultivation. Supply chain operations reference (SCOR) based on practices that exhibited a moderate level of implementation, reflecting a balanced approach. In the midstream supply chain, effective planning aligns production capacity with customer demand, ensuring the availability of quality inputs at fair prices. The midstream supply chain excels in product collection, on-time delivery, and structural damage control protocols. The Chaopraya Abhayabhubesorn Hospital Foundation played a crucial role in the downstream supply chain. Their strategy balanced production resources to effectively meet market demand. MOUs with various members, stringent quality checks, and defined return protocols to ensure product quality. In conclusion, the study found effective supply chain practices. It underscored the importance of stakeholder collaboration in optimizing A. paniculata production and distribution. Relevant government agency support for SCOR-based supply chain management practices could help to enhance the overall sustainability and efficiency of A. paniculata among community enterprises.