Graphical design features responding to tourist mapping need: A case of Bangkok's maps for foreign tourists

Abstract

The primary purpose of graphic map design was to determine the factors for each types of map that can meet the demand of the tourists who are different in their destination. The graphic map factors enable us to know the target group and type of map they used that provides the accurate information corresponding to their actual need. Methodologically, the simulation viewing questionnaires were used to examine the opinion and need of the tourists whose interest was different with the type of map they used. In case study, the sample included the foreign tourists in Bangkok territory. This paper examined the graphic map design factors that meet the tourist's need. The results are expected to be used as useful guidelines for map design that satisfies the tourists in context of Thai social and cultural environment that can be recognized at international level. It's not only useful to those tourists, but also to general people. © 2010 Elsevier Ltd. All rights reserved.