TOURIST PERCEIVED VALUE AND QUALITY OF INTANGIBLE CULTURAL HERITAGE SOUVENIRS ON CUSTOMERS' PURCHASE INTENTION: A CASE STUDY OF CHINESE TOURISTS

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2025-1-1

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SSRN Electronic Journal

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Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media

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https://dspace.kmitl.ac.th/handle/123456789/19646

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