TOURIST PERCEIVED VALUE AND QUALITY OF INTANGIBLE CULTURAL HERITAGE SOUVENIRS ON CUSTOMERS' PURCHASE INTENTION: A CASE STUDY OF CHINESE TOURISTS

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dc.contributor.authorOusanee Sawagvudcharee
dc.date.accessioned2026-05-08T19:24:34Z
dc.date.issued2025-1-1
dc.identifier.doi10.2139/ssrn.5070587
dc.identifier.urihttps://dspace.kmitl.ac.th/handle/123456789/19646
dc.publisherSSRN Electronic Journal
dc.subjectCustomer Service Quality and Loyalty
dc.subjectConsumer Behavior in Brand Consumption and Identification
dc.subjectDigital Marketing and Social Media
dc.titleTOURIST PERCEIVED VALUE AND QUALITY OF INTANGIBLE CULTURAL HERITAGE SOUVENIRS ON CUSTOMERS' PURCHASE INTENTION: A CASE STUDY OF CHINESE TOURISTS
dc.typeArticle

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