KMITL

Permanent URI for this communityhttps://dspace.kmitl.ac.th/handle/123456789/1

Browse

Settings

Author: search.filters.author.Chatmarathong, AwirutStart date: 2024

Search Results

Now showing 1 - 3 of 3
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    Short-term gains, long-term losses: exploring food waste practices of chefs in professional kitchens of casual dining restaurants through the lens of time discounting and habit formation
    (2026-09-01)
    Sinchai, Ananta
    ;
    Koiwanit, Jarotwan
    ;
    Chatmarathong, Awirut
    ;
    Filimonau, Viachaslau
    Food waste in professional kitchens is a significant challenge, but the cognitive and behavioural drivers of chefs' food waste practices remain under-explored. Drawing on the concept of time discounting and habit theory, this study investigates how chefs navigate immediate operational priorities of busy kitchens and how routinised food waste behaviour is formed and maintained. Semi-structured interviews with chefs in Thailand (n = 20) identify a pattern of short-term incentives i.e., speed, aesthetics, and perceived guest satisfaction, reinforcing food waste habits among chefs. Findings reveal that conventional, temporally distant interventions designed to encourage resourceful behaviour, such as monthly food cost reports, fail to disrupt habitual, present-biased wasteful behaviour. Theoretically, the study offers a novel conceptual framework for understanding food waste generation by chefs as a habit loop reinforced by time-discounted decision-making. Practically, it advocates for ‘present-focussed’ interventions, such as real-time feedback on leftover repurposing, to facilitate food waste reduction in professional kitchens.
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    Empirical implementation of coach-cash-connect mentoring model for innovation-driven enterprises in Thailand: Insights for policy development and sustainable growth
    (2025-12-01)
    Thawesaengskulthai, Natcha
    ;
    Chatmarathong, Awirut
    ;
    Werasopon, Nirada
    ;
    Koiwanit, Jarotwan
    This research introduces an operational mentoring framework for Thailand's innovation-driven enterprises (IDEs), structured around the 3Cs: Coach, Cash, and Connect. Developed from international case studies, expert insights, and pilot data, the model addresses ecosystem gaps through tailored guidance, funding access, and network enhancement. It comprises three phases and seven steps: the Foundation Phase (ecosystem entry and connections), the Acceleration Phase (3Cs-focused mentoring), and the Evolution Phase (scaling and improvement). The framework balances structure with adaptability, making it applicable across sectors such as DeepTech, HealthTech, AgriTech, and the creative economy. Policy recommendations include establishing a national mentorship platform, stage-based financing, mentor certification, and integrated monitoring systems aligned with national innovation goals. The model fosters collaboration among incubators, accelerators, and public–private stakeholders while enabling consistent support for scaling startups. Future research should assess long-term impact and explore AI-powered mentor matching and inclusive strategies for women and regional founders. Ultimately, the 3Cs framework offers a scalable, policy-relevant pathway to strengthen IDEs and support Thailand's transition from a startup-focused to a scale-up innovation economy.
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    Impact and policy supporting Thailand innovation driven enterprise: orchestrating university innovation and entrepreneurship ecosystem with public and private stakeholders
    (2024-12-01)
    Thawesaengskulthai, Natcha
    ;
    Chatmarathong, Awirut
    ;
    Koiwanit, Jarotwan
    This research paper aims to investigate the impediments faced by innovation-driven enterprises in Thailand and to explore the current measures, policies, and mechanisms related to innovation-driven enterprises (IDEs)’ development both domestically and internationally. The study encompasses a comprehensive approach, including an analysis of an innovation entrepreneur database comprising 320 investors and 883 IDEs. Moreover, semi-structure in-depth interviews were conducted with three investors, twenty-two IDEs’ founders, eight executives, and experts from various sectors, including government, university incubators, and the private sector in Thailand. Through this multifaceted investigation, this paper sheds light on the key factors that hinder the success of IDEs in Thailand, which primarily revolve around the quality of entrepreneurs (Team), Product and Market Fit, and Support. These factors collectively impact the depth of knowledge, business incubation, acceleration programs, and the effectiveness of laws, measures, and policies in supporting innovation capability development within IDEs. In addition, this paper presents a framework for Thailand’s IDEs hub, facilitating the connection between the university's innovation and entrepreneurship ecosystem with public and private stakeholders. This framework serves as a mechanism to address the identified hindrances and foster a conducive environment for IDEs development. To address the obstacles, this paper proposes three crucial strategies, namely, (1) talent management, (2) ease of doing scaleup, and (3) availability of funding. These strategies are envisioned to counteract the identified challenges and can be effectively implemented through an operating model and practical working procedures tailored to suit the specific context of Thailand.