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    Item type:Publication,
    Farmers' adoption of organic rice production in Chachoengsao province, Thailand
    (2020-01-01)
    Suwanmaneepong, Suneeporn
    ;
    Kerdsriserm, Chanhathai
    ;
    Iyapunya, Krichanont
    ;
    Wongtragoon, Unggoon
    This study analysed the factors affecting the adoption of organic rice production in Chachoengsao Province, Thailand. Primary data were collected through structured questionnaire completed by 108 farmers: (58 organic rice farmers and 50 non-organic rice farmers) in Chachoengsao Province, Thailand. A t-test was employed to investigate the differences in the demographics of organic and non-organic rice farmers, and percentage mean, and standard deviation was used to describe farmers' attitudes. Logistic regression was employed to investigate factors influencing organic rice adoption, educational level, and farm size were significantly different between the organic and non-organic rice farmers. Education (positive), farming experience (positive), age of household head (negative) and farm size (negative) had highly significant (p ≤ 0.01) influences on organic farming adoption. The farmers' attitude toward environmental concern was the most important reason for adopting organic rice farming. This research identified the factors affecting the adoption of organic rice farming; this information can be used to encourage farmers to practice organic rice farming in the targeted organic rice area in Thailand. In addition, the farmers' attitudes toward organic farming systems could be used to help support farmers practicing organic rice farming.
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    Knowledge and attitudes towards marketing innovation of organic rice farmers in Sanam Chai Khet organic agriculture group, Chachoengsao province, Thailand
    (2018-12-01)
    Ruaykijakarn, N.
    ;
    Suwanmaneepong, S.
    ;
    Kuhaswonvetch, S.
    The socio-economic, knowledge, and attitudes towards marketing innovation of organic rice farmers in Chachoengsao Province, Thailand was investigated. The research findings revealed that most farmers are female (65%), aged between 51-60 years old (35%), graduated from primary school (80%). Experienced in organic rice production was 11-20 years (55%). The area of organic rice production was less than 15 Rai (50%), the most of which were their own areas (95%). The most commonly used rice was Jasmine Rice (Red How Mali Rice) (85%). The farmers produced rice products in accordance with the IFOAM, EU, and Canada Standard Organic Farming Procedures (90%). The main distribution channel of organic rice product was farmers' group shop (70%). There was no bargain with buyers (70%) and no marketing promotions for customers (90%). The result of participant on farmer knowledge of marketing innovation was a knowledgeable about organic rice marketing innovative at a moderate level (55%). They had a high knowledge of price (91.70%), and promotion (81.65%), while knowledge of place and product were at moderately levels (70% and 68.75%, respectively). Considering the attitudes, the farmers had high level of attitudes towards marketing innovation (80%). Interestingly, they strongly agreed on price ( .7), but they agreed on product ( .), and on promotion ( .6). However, the farmer's attitudes towards place was undecided ( .7).