Kerdsriserm, Chanhathai

Preferred name

Alternative Name

Kerdsriserm, C.

Main Affiliation

School of Agricultural Technology

chanhathai.ke@kmitl.ac.th

Now showing 1 - 10 of 17

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The opinions on factors affecting the use of web-based learning by quality durian farmers in Rayong Province, Thailand
(2025-05-01)
Naknat, N.
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Suwanmaneepong, S.
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Kerdsriserm, C.
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Ruttanatirakul, A.
The majority of farmers who used the web-based learning system were male, aged 38.45 years, had lower than a bachelor’s degree, cultivated durian planting areas of more than five rai, had more than five years of experience in durian planting, accessed a learning channel on durian production through an application, frequently accessed media less than five times per day, and spent an average of less than five hours per day accessing online media. Farmers' opinions indicated that benefits and applications had the highest impact on web-based learning adoption (x̄ = 4.56), followed by content (x̄ = 4.41), design (x̄ = 4.40), and efficiency (x̄ = 4.26). Multiple regression analysis revealed that media access frequency (β = 0.29) and durian growing experience (β = 0.20) significantly predicted farmers' perceptions of design factors. These same variables strongly influenced content factors, with access frequency (β = 1.60) and growing experience (β = 0.78) as significant predictors. For usability factors, only education level emerged as significant (β = 0.18), while no demographic characteristics significantly influenced farmers' perceptions of WBL benefits and applications.
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Determinants influencing the adoption of the windy.com application among large-scale durian farmers’ groups in Rayong Province, Thailand
(2026-05-01)
Thonoi, A.
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Thongkaew, E.
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Suwanmaneepong, S.
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Kerdsriserm, C.
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Mankeb, P.
The findings found that farmers who participated in training and utilised the Windy.com application, the majority of participants were male, aged between 51 and 60 years, with a bachelor’s degree and an average household size of 3–4 members. The farmers possessed 1–15 years’ experience in durian cultivation, with farm sizes ranging from 1 to 25 rai. The average durian yield was approximately 1,000–2,000 kilograms per rai, with an average market price of 91–120 Baht per kilogram. Participants demonstrated a high level of knowledge (µ = 81.20) and exhibited a positive attitude towards the Windy.com application (mean = 3.91), with the highest attitude score observed in the content dimension (µ = 4.08). Overall, the adoption of the application was rated as high (µ = 4.09), particularly concerning their intention to use it (µ = 4.23) and perceived usefulness (µ = 4.06). Multiple regression analysis reveals attitude to be the most significant predictor of adoption (β = 0.67, p < 0.01), suggesting that improved attitudes among farmers increased their adoption of the application. Conversely, factors such as farming experience and farm size was significantly influenced adoption (p > 0.05). The results imply that promoting positive attitudes and providing effective training can significantly enhance farmers’ long-term adoption and utilisation of digital applications.
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Assessment of farmers’ acceptance, satisfaction, and utilization of mobile application for rice production cost and return in Chachoengsao Province, Thailand
(2024-05-01)
Kerdsriserm, C.
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Suwanmaneepong, S.
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Llones, C.
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Athipanjapong, P.
Using descriptive analysis, the results revealed that the rice production database, accessible through the mobile application, incorporates critical variables encompassing plantation areas, variable and fixed costs, total costs, yields, selling prices, income, profitability or loss, and breakeven points. The assessment of acceptance across three dimensions included content, technical and physical attributes, and perceived ease of use, that the farmers consistently demonstrated the highest level of acceptance for the mobile application. In terms of satisfaction assessment, encompassing design, content, performance, and utility, the findings uniformly indicated that farmers expressed substantial satisfaction with the rice production database accessible via the mobile application. Farmers’ feedback underscored the application’s user-friendliness and its potential for aiding production planning in subsequent seasons. Moreover, the facilitating the adoption of innovative platforms, and policymakers can empower farmers with tools to enhance productivity and induce satisfaction and confidence in modern agricultural practices.
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Factors affecting consumer purchasing decisions for quality durian in Rayong Province, Thailand
(2025-05-01)
Sangdang, P.
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Suwanmaneepong, S.
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Khermkhan, J.
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Kerdsriserm, C.
The findings revealed that the majority of durian consumers were women. The average age was 36.97 years old. The majority were married and had a bachelor’s degree or higher. Most consumers worked for non-government businesses and earned an average monthly income of less than 20,000 Thai baht, living in a shared household of less than five people. The study found that the marketing mix factors found to be important to the decision to buy quality durian at the highest level consisted of price (mean = 4.35), product (mean = 4.33), service process (mean = 4.31), people (mean = 4.21), physical evidence (mean = 4.20), promotion (mean = 4.20), and place (mean = 4.14), respectively. Multiple regression analysis revealed that three key factors significantly influenced consumer purchasing decisions. From demographic variables, education level showed a significant negative relationship (β =-0.147, p = 0.038) and household size demonstrated a significant positive relationship (β = 0.153, p = 0.026). Among the marketing mix variables, only price emerged as a statistically significant predictor (β = 0.209, p = 0.049).
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Farmers’ perception of consumer information and adoption intention towards organic rice farming: Evidence from community enterprise in rural Thailand
(2023-03-01)
Cavite, Harry Jay
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Kerdsriserm, Chanhathai
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Llones, Christopher
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Direksri, Nuttanan
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Suwanmaneepong, Suneeporn
Organic production has gained increased attention worldwide because of its sustainable way of producing food crops apart from its significant contribution to agricultural development. While some policies and programs encourage rice farmers to adopt organic farming, its uptake is far less than expected, particularly in the rural areas of Thailand. Hence, this study attempts to explain rice farmers’ adoption intention towards organic rice farming, drawing insights from the diffusion of innovations theory, and incorporating consumer information as an important alternative information source. A questionnaire survey was conducted among 201 community enterprise farmers using a purposive sampling technique. Results found that farmers have a generally high-level perception towards consumer information items. These items were further explored using binary logistic regression with the commonly used adoption factors. Results revealed that education level, seed input source, buying price, training attendance, and credit access significantly impacted farmers’ adoption intention. Although farmers have a generally high level of agreement towards consumer information, this factor does not affect their adoption. The findings provide critical insights to the community enterprise and policymakers to fully understand community enterprise farmers’ adoption motives and devise targeted strategies to promote widespread adoption of organic rice farming.
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The transmission of local wisdom in herbal processing of Pa Wa agroforestry network members, Kaeng Hang Maeo district, Chanthaburi province
(2025-07-01)
Thongkaew, E.
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Eamkijkarn, Sabaijai P.
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Chatanan, P.
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Kerdsriserm, C.
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Khermkhan, J.
The content analysis revealed that the transmission of local wisdom in herbal processing among the agricultural network members involved in sender/source of information and transmitters, which included knowledgeable members of the network on herbal properties and processing methods, message or content are medicinal properties of herbs, processing procedures, and packaging methods, communication channels, including hands-on learning, demonstrations, practical involvement, and information exchange through discussions or inquiries, and the receivers of the transmitted knowledge, primarily network members, family members, relatives, and interested individuals participating in learning activities. The findings underscored the importance of preserving local wisdom in herbal processing within the community, as it resided within individuals and could potentially be lost. Therefore, it should focus on collecting and storing this knowledge for easier accessibility to ensure its continuity and potential development in the future.
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Farmers' adoption of organic rice production in Chachoengsao province, Thailand
(2020-01-01)
Suwanmaneepong, Suneeporn
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Kerdsriserm, Chanhathai
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Iyapunya, Krichanont
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Wongtragoon, Unggoon
This study analysed the factors affecting the adoption of organic rice production in Chachoengsao Province, Thailand. Primary data were collected through structured questionnaire completed by 108 farmers: (58 organic rice farmers and 50 non-organic rice farmers) in Chachoengsao Province, Thailand. A t-test was employed to investigate the differences in the demographics of organic and non-organic rice farmers, and percentage mean, and standard deviation was used to describe farmers' attitudes. Logistic regression was employed to investigate factors influencing organic rice adoption, educational level, and farm size were significantly different between the organic and non-organic rice farmers. Education (positive), farming experience (positive), age of household head (negative) and farm size (negative) had highly significant (p ≤ 0.01) influences on organic farming adoption. The farmers' attitude toward environmental concern was the most important reason for adopting organic rice farming. This research identified the factors affecting the adoption of organic rice farming; this information can be used to encourage farmers to practice organic rice farming in the targeted organic rice area in Thailand. In addition, the farmers' attitudes toward organic farming systems could be used to help support farmers practicing organic rice farming.
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Comparison of cost and return for durian farmers on Magik Growth wrapping bag innovation to increase the quality of durian production in Rayong Province, Thailand
(2025-07-01)
Thongtem, K.
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Suwanmaneepong, S.
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Suwunnamek, N.
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Kerdsriserm, C.
The results of the study revealed that farmers who did not use the Magik Growth durian wrapping bag innovation had total costs of 37,647.48 baht per rai, resulting in an average yield of 1,420.41 kilograms per rai and a net profit of 164,999.25 baht per rai. In contrast, farmers who used the Magik Growth durian wrapping innovation had total costs of 48,724.58 baht per rai, leading to an average yield of 1,420.83 kilograms per rai and a net profit of 195,068.58 baht per rai. There was a significant difference of 0.01 in the average yield between those using and not using the Magik Growth durian wrapping innovation. Fixed costs and break-even yield also showed a statistically significant difference at 0.05. However, total costs, variable costs, production factors, product prices, net profit, and prices showed no statistically significant difference.
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Production Performance and Adoption Opinion Toward Wet and Dry Farming of GAP and Non-GAP Farmers in Suburban Bangkok, Thailand
(2024-03-01)
Suwanmaneepong, Suneeporn
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Kultawanich, Kulachai
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Khurnpoon, Lampan
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Sabaijai, Phatchara Eamkijkarn
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Kerdsriserm, Chanhathai
Technology adoption requires technical information to support decision-making and encourage broader acceptance. Recognizing the significance of alternate wetting and drying technology in sustainable agriculture, this study aims to promote the adoption of this technology among both Good Agricultural Practices (GAP) and non-GAP farmers in Suburban, Bangkok, Thailand. Data were collected through a structured questionnaire, which gathered information on farmers' cost and return values, as well as their adoption opinions. The collected data were then analyzed using cost and return analysis, as well as stochastic frontier analysis. The results indicate that non-GAP farmers face significantly higher total costs due to increased fixed costs compared to GAP farmers. While there were no significant differences in yield between the two groups, GAP farmers achieved significantly higher total income and net profit due to lower total costs and higher selling prices. Furthermore, the analysis suggests that both groups of rice farmers have the potential to improve their efficiency levels, with non-GAP farmers showing a higher potential for improvement. In terms of adoption opinion, both farmer groups recognize the advantages of wet and dry farming technology over traditional flooded rice farming. This study highlights that the adoption levels of both GAP and non-GAP farmers can be significantly improved through the implementation of best management practices. Overall, the findings emphasize the importance of trustworthy information dissemination to encourage the adoption of wet and dry farming technology, as it enhances farmers' trust in the received information and their engagement with the technology. The study concludes by providing policy implications and recommendations to promote the wider adoption of wet and dry farming technology.
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Community enterprise quality management of durian exports in Ban Khao Hin Thaen, Wang Chan District, Rayong Province, Thailand
(2024-05-01)
Charoenpituk, S.
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Suwanmaneepong, S.
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Llones, C.
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Kerdsriserm, C.
Results showed that most farmers interviewed in this study (40.40%) were aged 51–60, and 43.90% had 1–10 years of durian cultivation experience. Around 82.50% of farmers possessed Good Agricultural Practices (GAP) standard certificates, indicating high compliance. The study of knowledge in durian quality management aligned with the standards of GAP. Considering the average of all eight factors, the highest accuracy rates were revealed in production process management (88.89%) and data recording (84.80%). Other factors receiving correct answer scores ranged from 60.23 to 75.44%. The levels of operation in managing durian markets across the 8Ps framework for product, personnel, process, physical characteristics, efficiency, and quality were relatively high, with an average score ranging from 3.57 to 4.39. On the other hand, the factors relating to price, distribution, and marketing promotion were relatively low, with an average score ranging from 2.87 to 3.39. The average scores for each factor relating to durian quality management for export were as follows: planning (94.04%), production operation (94.74%), and resource management (90.35%). In conclusion, the quality management, marketing, and key influencing factors of durian were carefully considered by the members of the community enterprise under study. These findings can be used to guide strategies to improve durian cultivation and marketing, ensuring high-quality products that meet export standards. To enhance durian exports, policymakers and practitioners should consider support and training in the areas where farmers face challenges.
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Kerdsriserm, Chanhathai

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