Suwanmaneepong, Suneeporn

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Suwanmaneepong, Suneeporn
Alternative Name
Suwanmaneepong, S.
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Email
suneeporn.su@kmitl.ac.th

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    The mediating effect of opportunity recognition on incubated - Entrepreneurial innovation
    (2014-01-01)
    Niammuad, Damrongrit
    ;
    Napompech, Kulkanya
    ;
    Suwanmaneepong, Suneeporn
    Opportunity recognition plays a central role in the emergence of nascent ventures in entrepreneurship research. The main purpose of this study was to present the mediating effects of opportunity recognition on incubation resources and human capital. Moreover, the study scrutinises the complex inter-relations between opportunity recognition and entrepreneurial product innovation. The data were collected from 389 incubated software start-ups in Thailand and statistically performed by Partial Least Squares Structural Equation Modelling (PLS-SEM). The analysis revealed a persistent impact of the opportunity recognition on the incubation resources and human capital. Opportunity recognition also serves as a significant driver in enhancing entrepreneurial potential to boost new products/services. Interestingly, the study found that the human capital of incubated software entrepreneurs has no significant effect, statistically, on product innovation, against the better judgement of business empires worldwide. © Imperial College Press.
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    Factors affecting the adoption of smart root washing innovation by commercial vegetable growers in the eastern suburbs of Bangkok, Thailand
    (2025-01-01)
    Sornphakdee, N.
    ;
    Suwanmaneepong, S.
    ;
    Llones, C.
    Result showed that 70% of the participa. nts were male, and the majority cultivated leafy vegetables. Natural canals emerged as the primary water source, with manual labour being the dominant washing method. All farmers washed vegetables manually, and 73.3% reported inadequate cleaning as their main post-harvest challenge. The adoption of the smart root washer received a moderate perceived utility score of 3.44, mirroring ratings for ease of use/complexity (mean=3.45). There was a consistent moderate perception across other adoption parameters, including observability (mean=3.44) and risk (mean=3.45). The technology’s adoption trajectory encompassed knowledge, persuasion, decision-making, implementation, and confirmation stages, registering moderate acceptance levels, with scores ranging between 3.28 and 3.45. Gender was the strongest predictor across all models, with the persuasion model having the highest absolute Beta coefficient (β=0.673). The consistent significance of gender differences suggested to play a crucial role in the adoption process.
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    The opinions on factors affecting the use of web-based learning by quality durian farmers in Rayong Province, Thailand
    (2025-05-01)
    Naknat, N.
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    Suwanmaneepong, S.
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    Kerdsriserm, C.
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    Ruttanatirakul, A.
    The majority of farmers who used the web-based learning system were male, aged 38.45 years, had lower than a bachelor’s degree, cultivated durian planting areas of more than five rai, had more than five years of experience in durian planting, accessed a learning channel on durian production through an application, frequently accessed media less than five times per day, and spent an average of less than five hours per day accessing online media. Farmers' opinions indicated that benefits and applications had the highest impact on web-based learning adoption (x̄ = 4.56), followed by content (x̄ = 4.41), design (x̄ = 4.40), and efficiency (x̄ = 4.26). Multiple regression analysis revealed that media access frequency (β = 0.29) and durian growing experience (β = 0.20) significantly predicted farmers' perceptions of design factors. These same variables strongly influenced content factors, with access frequency (β = 1.60) and growing experience (β = 0.78) as significant predictors. For usability factors, only education level emerged as significant (β = 0.18), while no demographic characteristics significantly influenced farmers' perceptions of WBL benefits and applications.
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    Macronutrients (NPK) and other soil properties influenced by long term organic and conventional potato farming in West-Central Bhutan
    (2022-05-01)
    Lepcha, N.
    ;
    Suwanmaneepong, S.
    There are reported overuse of chemical fertilizers by some conventional potato farmers in Bhutan. On the other hand, over the years, some farmers have been growing potatoes (Solanum tuberosum L.) organically. The macronutrients (NPK) and other soil properties influenced by long-term organic and conventional potato farming were investigated in Gasa and Wangdue Phodrang Districts in West-Central Bhutan. The total nitrogen (N)% in organic potato soil (0.38%) was significantly higher than in conventional soil (0.26%) at p<0.01. Available phosphorus (P) was significantly higher in conventional potato soil (8.87 mg/kg) than in organic soil (4.87 mg/kg) at p<0.05. There was no significant difference in available and exchangeable potassium (K) between organic and conventional soils. The pH of conventionally cultivated soil (4.99) was significantly lower than organic soil (5.57) at p<0.01. There was a positive correlation (0.883) between total N% and soil organic matter in conventional soil at p<0.01. However, no significant difference was observed in the organic matter% content between these farming systems. Further, the Carbon: Nitrogen (C: N) ratio was significantly lower in organic (9.99) than conventional soil (11.52) at p<0.01. The cation exchange capacity (CEC) was significantly higher in organic soil (22.26) than in conventional soils (19.45) at p<0.05. The study revealed that organic farming led to higher soil residual N and higher CEC than conventional one. It also showed a lower C:N ratio, whereas conventional farming led to higher P but lower pH than organic farming.
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    The study of participatory monitoring of air quality and urban heat, case study Udon Thani province, Thailand
    (2018-12-01)
    Puansurin, K.
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    Wongtragoon, U.
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    Singchan, B.
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    Suwanmaneepong, S.
    Urbanization in Thailand is a similar pattern. Land use planning, zoning and environmental safeguards are largely ineffective. Air quality and heat obviously affect environmental problem due to urbanization and harm to human health, especially respiratory disease. The lack of participatory planning process that citizens are limited ability to influence what is happening on the ground. The lack of public access to inform decision-making process is common across the country. Udon Thani municipality, Udon Thani province encountered this mentioned problems. The development of the simple method to monitor the concentration of Particulate Matter 2.5 µm (PM2.5) and urban heat in order to build social participation were investigated and providde the scientific information for decision-makers and key stakeholders of the community. The direct measurement was offered by using three devices as a mobile traverse method, for measurement; 1) a mobile visible light scattering device to measure PM2.5 concentrations, 2) a digital thermometer and 3) GPS device to obtain spatial data. The behaviors of air quality and urban heat island (UHI) was seasonally observed by day and night times from April 2017 to January 2018 in hot, rainy and cold seasons with five time intervals (16:00, 20:00, 00:00, 08:00 and 12:00) on a selected observation date of each season. The results indicated the peak spots of PM2.5 concentrations and UHI around the study area estimated to encounter the air pollution and urban heat occurrences in particular specific time interval and seasons. Finally, The simple method and scientific information were provided as a key stakeholders in the study area to monitor air quality and urban heat through workshop training and Shared Learning Dialogues (SLDs). It was obviously found that the participation of the key stakeholders were encouraged and their perception on social scientific information was well responded.
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    Rice production technical efficiency in a highly urbanised area in Samut Prakan Province, Thailand
    (2024-01-01)
    Meelua, Naruebet
    ;
    Suwanmaneepong, Suneeporn
    This study investigates rice farmers’ technical efficiency in a highly urbanised area in Samut Prakan Province, Thailand. The study used a two-stage data envelopment analysis (DEA) in measuring farmers’ level of technical efficiency (TE), while a Tobit regression was employed to assess the factors affecting TE. The results revealed that rice farmers’ TE levels ranged from 0.53-1.00, with an overall mean value of 0.84, indicating a considerable potential in enhancing TE to improve rice production. Moreover, the study found cultivated area, education level, and rice farming experience significantly affected production efficiency; whereas the significant association of the land area to the production efficiency suggests the need for government to be cautious about converting land areas for non-agricultural activities brought by urbanisation growth. Lastly, the study suggests improving TE levels through more substantial policy support and programmes targeting the strengthening of rice farmers’ technical knowledge.
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    Supply chain structure and constraints of a rice production community enterprise: Evidence from rural Thailand
    (2022-05-01)
    Cavite, H. J.M.
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    Suwanmaneepong, S.
    Supply chain involves actively streamlining a business’s supply-side activities to maximize customer value and gain a competitive advantage in the marketplace. In rice production, the concept of supply chain has been explored in several studies across Thailand. However, its current supply chain structure has not been updated to keep up with the emerging constraints in production and marketing, particularly at the level of community enterprises. This study investigated the supply chain structure and constraints of Ban Nong Saeng community enterprise in Chachoengsao province, Thailand. Results revealed that a chain of five major channels comprised the Ban Nong Saeng community enterprise’s supply chain as rice moved from the farm to final consumers. This chain includes farmers, primary and final processors, dealers, and local retailers. Farmers produced rice according to Organic Thailand standards. Processors create added value to rice products through product handling, packaging, and branding. Meanwhile, distributors supply packed rice to various local outlets such as Sanam Chai Khet hospital market, Wat Phra That Wayo market, and community farmers’ market. However, among the identified constraints were inadequate postharvest management skills at the farmers’ level, lack of rice mill certification at the processor’s level and poor product packaging quality, and inadequate consumer information at the marketers’ level. This research provided the insights into how the supply chain of a rice production community enterprise worked and what improvements are needed to address the existing constraints. Future studies are recommended to formulate strategic guidelines to address each problem identified. This will guide future programs and policies by the government and private sectors.
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    Determinants influencing the adoption of the windy.com application among large-scale durian farmers’ groups in Rayong Province, Thailand
    (2026-05-01)
    Thonoi, A.
    ;
    Thongkaew, E.
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    Suwanmaneepong, S.
    ;
    Kerdsriserm, C.
    ;
    Mankeb, P.
    The findings found that farmers who participated in training and utilised the Windy.com application, the majority of participants were male, aged between 51 and 60 years, with a bachelor’s degree and an average household size of 3–4 members. The farmers possessed 1–15 years’ experience in durian cultivation, with farm sizes ranging from 1 to 25 rai. The average durian yield was approximately 1,000–2,000 kilograms per rai, with an average market price of 91–120 Baht per kilogram. Participants demonstrated a high level of knowledge (µ = 81.20) and exhibited a positive attitude towards the Windy.com application (mean = 3.91), with the highest attitude score observed in the content dimension (µ = 4.08). Overall, the adoption of the application was rated as high (µ = 4.09), particularly concerning their intention to use it (µ = 4.23) and perceived usefulness (µ = 4.06). Multiple regression analysis reveals attitude to be the most significant predictor of adoption (β = 0.67, p < 0.01), suggesting that improved attitudes among farmers increased their adoption of the application. Conversely, factors such as farming experience and farm size was significantly influenced adoption (p > 0.05). The results imply that promoting positive attitudes and providing effective training can significantly enhance farmers’ long-term adoption and utilisation of digital applications.
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    Influence of marketing mix elements on the intention of sugarcane farmers in Thailand to use commercial tailor-made fertiliser
    (2015-01-01)
    Hothongcum, Krichanont
    ;
    Suwunnamek, Opal
    ;
    Suwanmaneepong, Suneeporn
    Tailor-made fertiliser (TMF) is a new practice in Thailand that aims to achieve a more efficient use of a fertiliser on cultivated soil. This study attempts to determine farmers' attitudes toward a marketing mix of TMF and to investigate factors influencing the farmers' intention to use TMF in accordance with the marketing mix strategy. A survey was conducted among 387 sugar cane farmers who were interviewed at the Thamaka sugar refinery, Kanchanaburi Province, Thailand. The results indicate that farmers' attitude toward the retailer available over a wide area has the biggest influence on their intention to use TMF. This is followed by their attitude toward stability of TMF product quality, and by whether price is more competitive than other chemical fertiliser.
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    Bonding and bridging social capital towards collective action in participatory irrigation management. Evidence in Chiang Rai Province, Northern Thailand
    (2022-01-12)
    Llones, Christopher
    ;
    Mankeb, Panya
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    Wongtragoon, Unggoon
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    Suwanmaneepong, Suneeporn
    Purpose: The purpose of this paper is to examine the effect of social capital with bonding and bridging distinction in promoting higher participation in collective action in participatory irrigation management. Design/methodology/approach: A sample of 304 farmers was surveyed using a structured questionnaire. A focus group discussion was also carried out with randomly selected water users, leaders and irrigation officers. A confirmatory factor analysis and structural equation modelling were used to test the hypothesised relationship of bonding and bridging social capital towards collective action. Findings: The findings show that social capital has a significant direct effect on collective action and an indirect effect on joint irrigation management's perceived performance through collective action (mediator). It implies the need to complement the participatory irrigation management programme with an understanding of the social aspects for a higher farmer's participation over the shared resource. Originality/value: The paper emphasises social capital's role in facilitating a real participatory engagement in shared resource management. Also, it is the first scholarly work linking social capital with bonding and bridging distinction towards collective action in a joint resource management context.