Kerdsriserm, Chanhathai

Loading...
Thumbnail Image
Preferred name
Kerdsriserm, Chanhathai
Alternative Name
Kerdsriserm, C.
Main Affiliation
Email
chanhathai.ke@kmitl.ac.th

Settings

Now showing 1 - 2 of 2
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    Factors affecting the sharing of information on quality durian production by farmers in Rayong Province, Thailand
    (2025-07-01)
    Meehat, N.
    ;
    Suwanmaneepong, S.
    ;
    Kerdsriserm, C.
    This study examined the factors influencing information exchange among durian farmers in Rayong Province, Thailand, regarding high-quality production practices. A survey of 54 farmers, equally distributed by gender, revealed an average age of 44.52 years, with most being married and holding at least a bachelor’s degree. The majority cultivated Monthong durian on plots of five rai or larger and had over five years of experience. Farmers applied their knowledge of water and maintenance systems, among other practices. The study findings revealed that motivation levels correlated with the farmers’ propensity to share information. Factors influencing information exchange, ranked from the highest to the lowest average value, were knowledge promotion and development (x̄ = 4.24), marketing (x̄ = 4.00), along with social relations and acceptance (x̄ = 3.46), resulting in a high overall level (x̄ = 3.90). Multiple regression analysis revealed traditional water management wisdom as the sole significant predictor of information-sharing behavior among the 11 variables tested, influencing both knowledge promotion (β = 0.573, p = 0.002) and marketing information sharing (β = 0.467, p = 0.011). Demographic characteristics, farming practices, and other production knowledge had no significant impact on farmers' sharing motivations.
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    The opinions on factors affecting the use of web-based learning by quality durian farmers in Rayong Province, Thailand
    (2025-05-01)
    Naknat, N.
    ;
    Suwanmaneepong, S.
    ;
    Kerdsriserm, C.
    ;
    Ruttanatirakul, A.
    The majority of farmers who used the web-based learning system were male, aged 38.45 years, had lower than a bachelor’s degree, cultivated durian planting areas of more than five rai, had more than five years of experience in durian planting, accessed a learning channel on durian production through an application, frequently accessed media less than five times per day, and spent an average of less than five hours per day accessing online media. Farmers' opinions indicated that benefits and applications had the highest impact on web-based learning adoption (x̄ = 4.56), followed by content (x̄ = 4.41), design (x̄ = 4.40), and efficiency (x̄ = 4.26). Multiple regression analysis revealed that media access frequency (β = 0.29) and durian growing experience (β = 0.20) significantly predicted farmers' perceptions of design factors. These same variables strongly influenced content factors, with access frequency (β = 1.60) and growing experience (β = 0.78) as significant predictors. For usability factors, only education level emerged as significant (β = 0.18), while no demographic characteristics significantly influenced farmers' perceptions of WBL benefits and applications.