Kerdsriserm, Chanhathai

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Preferred name
Kerdsriserm, Chanhathai
Alternative Name
Kerdsriserm, C.
Main Affiliation
Email
chanhathai.ke@kmitl.ac.th

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    Item type:Publication,
    Community enterprise quality management of durian exports in Ban Khao Hin Thaen, Wang Chan District, Rayong Province, Thailand
    (2024-05-01)
    Charoenpituk, S.
    ;
    Suwanmaneepong, S.
    ;
    Llones, C.
    ;
    Kerdsriserm, C.
    Results showed that most farmers interviewed in this study (40.40%) were aged 51–60, and 43.90% had 1–10 years of durian cultivation experience. Around 82.50% of farmers possessed Good Agricultural Practices (GAP) standard certificates, indicating high compliance. The study of knowledge in durian quality management aligned with the standards of GAP. Considering the average of all eight factors, the highest accuracy rates were revealed in production process management (88.89%) and data recording (84.80%). Other factors receiving correct answer scores ranged from 60.23 to 75.44%. The levels of operation in managing durian markets across the 8Ps framework for product, personnel, process, physical characteristics, efficiency, and quality were relatively high, with an average score ranging from 3.57 to 4.39. On the other hand, the factors relating to price, distribution, and marketing promotion were relatively low, with an average score ranging from 2.87 to 3.39. The average scores for each factor relating to durian quality management for export were as follows: planning (94.04%), production operation (94.74%), and resource management (90.35%). In conclusion, the quality management, marketing, and key influencing factors of durian were carefully considered by the members of the community enterprise under study. These findings can be used to guide strategies to improve durian cultivation and marketing, ensuring high-quality products that meet export standards. To enhance durian exports, policymakers and practitioners should consider support and training in the areas where farmers face challenges.
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    Item type:Publication,
    Alternate Wetting and Drying as Water-Saving Technology: An Adoption Intention in the Perspective of Good Agricultural Practices (GAP) Suburban Rice Farmers in Thailand
    (2023-02-01)
    Suwanmaneepong, Suneeporn
    ;
    Kultawanich, Kulachai
    ;
    Khurnpoon, Lampan
    ;
    Sabaijai, Phatchara Eamkijkarn
    ;
    Cavite, Harry Jay
    The alternate wetting and drying (AWD) as water-saving technology aligns with the good agricultural practices (GAP) principles, particularly in the environmental management of water conservation. Thus, GAP adopters as farmer groups are seen as viable AWD adopters in the initial stages of scaling out the adoption in Thailand. However, the understanding of integrating AWD as water-saving management among GAP adopters remains scant. Using the case of rice GAP farmers in Thailand, the study found a higher probability of adoption intention among GAP compared to non-GAP. AWD perceived advantage, knowledge, and the suitability of rice farms for AWD adoption trials are positively associated with higher adoption intention. While higher fixed cost lowers the probability of adoption, variable cost is positively associated with higher adoption intention in the short-run production decision. In order to scale out the adoption of AWD, farmers’ understanding of the safe and proper application of AWD, together with assistance for crop insurance in the case of crop failure, will be crucial. Risks connected with the adoption decision continue to be the biggest barrier to adoption, especially among small-scale farmers.