Suwanmaneepong, Suneeporn

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Preferred name
Suwanmaneepong, Suneeporn
Alternative Name
Suwanmaneepong, S.
Main Affiliation
Email
suneeporn.su@kmitl.ac.th

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    Item type:Publication,
    Tourists' behavior and importance of marketing mix factors in decision to use community-based agritourism services under the new normal era in Rayong Province, Thailand
    (2023-07-01)
    Ngamchaleaw, B.
    ;
    Suwanmaneepong, S.
    ;
    Cavite, H. J.
    ;
    Khermkhan, J.
    The results showed that the majority of tourists visiting the site were female, between the ages of 20-30, single, and had completed a bachelor's degree. Most of the tourists were students and had a monthly income of at most 15,000 THB. In terms of agritourism behavior, the study found that most tourists visited the site during weekends and holidays for study tours before and during the COVID-19 pandemic. First-time visitors were prevalent, and most were influenced by friends and colleagues before the pandemic. During the pandemic, self-decision became the primary factor for traveling. Tourists preferred day trips to the Suan Yai Da agritourism site, with a majority intending to revisit the site. People's recommendations and Facebook fan pages were the top sources of information for tourists. Regarding the perception of marketing mix factors, tourists gave the highest importance to the awards received by the agritourism site as the best tourist attraction (= 4.25). This indicates that the reputation and recognition of the agritourism site play a significant role in attracting visitors. Other product factors that were highly rated included processed products available (= 4.20), lectures for agricultural knowledge (= 4.20), and the ability of tourists to visit all year round (= 4.14). In terms of price factors, tourists rated all of them as important, with mean ratings () ranging from 4.12 to 4.25. Overall, the study provides insights into the socio-demographic profile, agritourism behavior, and perceptions of marketing mix factors of tourists visiting the Suan Yai Da agritourism site. The findings can serve as a basis for agritourism service providers to improve their services and attract more tourists.
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    Item type:Publication,
    Farmers' perception of rice production community enterprise's roles: Evidence from Chachoengsao Province, Thailand
    (2021-11-23)
    Cavite, H. J.
    ;
    Suwanmaneepong, S.
    Rice production community enterprises (RPCEs) have emerged in Thailand as a group initiative supported by the government to help address the challenges of rice farmers in rural areas. However, farmers still faced problems due to a lack of targeted programs and policies to improve the enterprise's roles in the community. This study investigated farmer-members' perception of an RPCE's specific roles. Primary data were collected through a structured questionnaire administered to 201 farmers in Sanam Chai Khet District, Chachoengsao Province, Thailand. Data were analyzed using the weighted average index (WAI) method to assess the farmers' perception of the RPCE's roles. Results reveal that RPCE members have a strong perception of the enterprise's role in increasing their income. Other roles such as knowledge and skills improvement, supplying inputs at a fair price, increasing social network, product competition with rivals, and provision of credit facilities, were rated as medium, demonstrating the considerable efforts exerted by RPCEs to improving its members. Moreover, a weak rating was given by members for the enterprise's role as a saving source implying that government should further intensify its support for RPCEs in terms of promoting the saving behavior among members. This study suggests that stronger policy support should be given to upgrade RPCEs based on how members perceived them. This would encourage more member participation and secure more benefits and income for members of the community enterprise.