Khermkhan, Jeeranan

Preferred name

Khermkhan, Jeeranan

Alternative Name

Khermkhan, J.

Khermkhan, Jeeranun

Main Affiliation

School of Agricultural Technology

jeeranan.kh@kmitl.ac.th

Now showing 1 - 10 of 14

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Tourists' behavior and importance of marketing mix factors in decision to use community-based agritourism services under the new normal era in Rayong Province, Thailand
(2023-07-01)
Ngamchaleaw, B.
;
Suwanmaneepong, S.
;
Cavite, H. J.
;
Khermkhan, J.
The results showed that the majority of tourists visiting the site were female, between the ages of 20-30, single, and had completed a bachelor's degree. Most of the tourists were students and had a monthly income of at most 15,000 THB. In terms of agritourism behavior, the study found that most tourists visited the site during weekends and holidays for study tours before and during the COVID-19 pandemic. First-time visitors were prevalent, and most were influenced by friends and colleagues before the pandemic. During the pandemic, self-decision became the primary factor for traveling. Tourists preferred day trips to the Suan Yai Da agritourism site, with a majority intending to revisit the site. People's recommendations and Facebook fan pages were the top sources of information for tourists. Regarding the perception of marketing mix factors, tourists gave the highest importance to the awards received by the agritourism site as the best tourist attraction (= 4.25). This indicates that the reputation and recognition of the agritourism site play a significant role in attracting visitors. Other product factors that were highly rated included processed products available (= 4.20), lectures for agricultural knowledge (= 4.20), and the ability of tourists to visit all year round (= 4.14). In terms of price factors, tourists rated all of them as important, with mean ratings () ranging from 4.12 to 4.25. Overall, the study provides insights into the socio-demographic profile, agritourism behavior, and perceptions of marketing mix factors of tourists visiting the Suan Yai Da agritourism site. The findings can serve as a basis for agritourism service providers to improve their services and attract more tourists.
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The agricultural tourism management in family business: Case study of rayong province in Thailand
(2018-12-01)
Khermkhan, J.
;
Mankeb, P.
The agricultural tourism management in family business of 7 farms in Eastern of Thailand was studied. It is used the quality research with 7-S McKinsey principle. According to the study, it was found that there were seven farms with the informal organization structure in family business. It was done by using the organic farming and integrated farming. Then, It can stop the application of chemical fertilizer that leaded to food strategy to service the different tourist attractions. It included with the tour service groups. The most personnel group was the members in family business, and there were a few of alien neighbors to do farming. On the other hand, the owner of farming also has knowledge in agriculture. The management style was differed in family business way with flexibility although not do the full-time work. In this case, they helped each other to determine the tourist numbers with the durian numbers to be consumed in each day. Thus, it was easy to manage because this system to do for the household account as well as no IT system to collect data. In the part of the shared value, it was not regulated clearly with the different uniqueness from business tourist attractions. As the result, it was flexible with no strictness directly to the requirements of the private tourists.
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Applications of input-output analysis in economy of central north-eastern Thailand
(2017-01-01)
Kaenmanee, Sumeth
;
Khermkhan, Jeeranun
;
Latteerasuwan, Sarinya
The aim of this study was to applications of input-output analysis in economy of central north-eastern in Thailand, particularly the agricultural fields in the central north-eastern. This study shows the impact of economic activity on the basis of output in each province in central north-eastern in order to know the forward and backward links as well as impact on economic of the regions, ability to add value and the income distribution in each field of production in the central north-eastern. The results of study found that the production and agricultural field are rarely ability to add value and income distribution. Moreover, the production in the central region is inadequate to meet the demand in the area. Therefore, production is needed to be imported from outside the north-eastern region. The potential event forward linkage in the central of Northeast is the production of appliances and electrical equipment, Iron and steel industry, other manufacturing, Printing and Manufacture of chemicals and chemical products.
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Comparison of cost and return between double crop with one crop per year of Maize Community Enterprise in Hin Sorn Subdistrict, Saraburi Province
(2024-05-01)
Khermkhan, J.
;
Polyorach, S.
The Hin Son Sub-district Maize Community Enterprise is employed two distinct planting systems of double cropping and single-crop cultivation per year. The findings revealed that under the single-crop approach, the average production cost amounted to 3,630 baht per rai, yielding returns of 7,400 baht per rai annually, resulting in a profit of 3,770 baht per rai per year. In contrast, the double crop method incurred costs of 3,130 baht per rai, with yields reached 19,240 baht per rai. Consequently, this approach is generated profits of 12,980 baht per rai annually, or 6,490 baht per rai per crop for each planting cycle.
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Application of activity-based costing to the logistics cost system of organic vegetables in Nakhon Pathom, Thailand
(2023-11-01)
Koprasert, K.
;
Watanakanjana, C.
;
Detthamrong, U.
;
Khermkhan, J.
The research finding indicated that the logistic costs based on the activity-based costing of organic vegetables in Nakhon Pathom had averaged the costs of logistic system of 38,568 baht per rai, and the order quantity costs or total production order was 17,753 baht per rai (46.03%) including total transportation costs of 20,500 baht per rai (53.15%), total warehouse costs was 300 baht per rai (0.78%) and the information process costs was 15 baht per rai (0.04%). It is involved with the guideline of the logistic cost reduction by gathering the network members of organic vegetable growers with the producing plan under the supporting agency including the setup for the production distribution center.
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The Competitiveness of Thai Durian Export to China’s Market
(2023-01-01)
Likhitpichitchai, Pichaya
;
Khermkhan, Jeeranun
;
Kuhaswonvetch, Somsak
This research has the objective to study for the revealed comparative advantage index including of the market share of Thai durians in China’s market, Market Share comparing to the competing countries in export, such as Vietnam and Malaysia by gathering with statistical information of durian export according to the data base of international trade from United Nations with the tariff system, Harmonized System Code 081060 due to the limited information for the competing countries after the researcher have been studied for ten years beginning from 2011 – 2020. According to the result of the revealed comparative advantage index: RCA, it was found that Thailand still has the advantages in this subject for more than one period while Vietnam and Malaysia also have the advantages for more than one period for some time referring to Thailand has the competition ability in durian export to China’s market for the study. Besides, according to the result of the market share it was found that Thailand can occupy the market share as the most level following by Vietnam and Malaysia, respectively.
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The community strength of Ban Klum Suai, Phawa Subdistrict, Kaeng Hang Maeo District, Chanthaburi Province
(2024-05-01)
Khermkhan, J.
;
Thongkaew, E.
;
Chatanan, P.
The assessment of community strengths in Ban Klum Suai concerned the following key dimensions of Economic Production and Consumption Indicators. The community demonstrated strength in basic production factors of 86.2% and activities promoting livelihoods aligned with community interests of 65.5%. Economic Activities in the Community revealed that the community established groups for income-generating activities was 62.1% and resource pooling and borrowing was 65.5%. Allocation of Economic Resources revealed that community members had widespread access to produce the resources of 68.9% and managed resources to meet community needs of 62.1%. Internal Relationships within Community Organizations revealed that community members actively participated in traditional activities of 93.1% and supported each other of 82.7%. Social Network of Community Organizations showed that continuous communication within the community was 86.2% and exchanges of learning and experiences with other communities was 72.4% . Preservation and Transmission of Local Culture and Learning revealed that local traditions were preserved through regular activities of 96.6%, and cultural activities contributed to community development of 86.2%. Learning and exchange in cultural and learning dimensions showed that community members played a role in conserving local traditions of 72.4%. Management of Natural Resources revealed that the community designated public spaces for conservation of 75.9%. Therefore, community leaders or relevant organizations should encourage community participation to enhance strengths in various dimensions and promote the overall resilience of Ban Klum Suai in the future.
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Phosphate-solubilizing bacteria from upland rice (Oryza sativa L.) rhizosphere and their tricalcium phosphate solubilizing abilities
(2018-12-01)
Cavite, H. J.M.
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Mactal, A. G.M.
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Cruz, J. A.
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Khermkhan, J.
Insoluble forms of phosphorus (P) may be converted to soluble P by phosphate-solubilizing organisms living different soil ecosystems to make them available for plant roots to be absorbed. In this study, isolation of rhizobacteria and screening of their ability for phosphate solubilization was done. A total of 25 isolates were obtained from upland rice rhizosphere in Isabela province, Philippines. Measuring the solubilizing efficiency revealed that seven out of 25 isolates were found to be promising phosphate-solubilizers showing clearing zone around the colony. Moreover, phosphorus solubilization index (PSI) of the isolates ranged from 1.25 to 1.60 and results obtained are higher than other observations indicating that strains of bacteria isolated are effective phosphate-solubilizers. Furthermore, these PSB could serve as efficient biofertilizer candidates for improving the P nutrition of the crop. This observation can be a promising contribution to cropping system of upland rice, which is constrained by drought leading to inefficient P acquisition. If further developed, this can be eco-friendly and prove to be cost effective strategy to improve upland rice production particularly in the Philippines.
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The comparison of cost and return from raw and ripe Namdokmai mango planting of large plots in Bang Phli district, Samutprakarn province
(2021-09-01)
Khermkhan, J.
;
Chepoo, K.
;
Detthamrong, U.
;
Koprasert, K.
The cost and return for growing nam dok mai mango for raw and ripe sales of cultivation large agriculturaliand plot of farmers in Bang Phli district, Samut Prakan province was compared. The result found that most of the agriculturists are females with the ages for more than 60 years old as well as laboring in their households with 4 people members in each family and they had their own invest budgets. However, when considering for the cost, it was found that the planting for raw mango sales with comprising for the cost amount of 8,148 bah/Rai, profit was 6,174 baht/Rai. The planting for mango ripe sales with the totals was 12,836 baht/Rai, profit was 17,584 baht/Rai. It was found that the planting for ripe mango sales was capable to earn the benefits more than the planting for raw mango selling. In addition, the ripe mango selling had the low level of Break Even Point to gain the quick back and high return value (NPV and IRR).
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Factors affecting consumer purchasing decisions for quality durian in Rayong Province, Thailand
(2025-05-01)
Sangdang, P.
;
Suwanmaneepong, S.
;
Khermkhan, J.
;
Kerdsriserm, C.
The findings revealed that the majority of durian consumers were women. The average age was 36.97 years old. The majority were married and had a bachelor’s degree or higher. Most consumers worked for non-government businesses and earned an average monthly income of less than 20,000 Thai baht, living in a shared household of less than five people. The study found that the marketing mix factors found to be important to the decision to buy quality durian at the highest level consisted of price (mean = 4.35), product (mean = 4.33), service process (mean = 4.31), people (mean = 4.21), physical evidence (mean = 4.20), promotion (mean = 4.20), and place (mean = 4.14), respectively. Multiple regression analysis revealed that three key factors significantly influenced consumer purchasing decisions. From demographic variables, education level showed a significant negative relationship (β =-0.147, p = 0.038) and household size demonstrated a significant positive relationship (β = 0.153, p = 0.026). Among the marketing mix variables, only price emerged as a statistically significant predictor (β = 0.209, p = 0.049).

Khermkhan, Jeeranan

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