Suwunnamek, Opal

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Suwunnamek, Opal
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Email
opal.su@kmitl.ac.th

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    Item type:Publication,
    Assessment of farmers' knowledge and attitudes towards the commercialisation of Tailor-made fertilisers in Thailand
    (2014-01-01)
    Hothongcum, Krichanont
    ;
    Suwunnamek, Opal
    ;
    Suwanmaneepong, Suneeporn
    In Thailand, chemical fertilisers provide nutrients that are essential for increasing agricultural productivity but they are expensive, often representing 25% of the crop production cost. Tailor-made fertiliser technology is a new fertiliser application technology that is being promoted to help farmers reduce fertihser costs. This study aims to investigate and clarify sugarcane farmers' knowledge and attitudes towards tailor-made-fertiliser. This study also attempts to provide a better understanding of the effect of farm size on farmers' beliefs and attitudes towards tailor-madefertiliser. Moreover, the findings suggest that further extension of tailor-made-fertiliser practices should include training services for smallholders to improve their knowledge of relevant practices.
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    Item type:Publication,
    Influence of marketing mix elements on the intention of sugarcane farmers in Thailand to use commercial tailor-made fertiliser
    (2015-01-01)
    Hothongcum, Krichanont
    ;
    Suwunnamek, Opal
    ;
    Suwanmaneepong, Suneeporn
    Tailor-made fertiliser (TMF) is a new practice in Thailand that aims to achieve a more efficient use of a fertiliser on cultivated soil. This study attempts to determine farmers' attitudes toward a marketing mix of TMF and to investigate factors influencing the farmers' intention to use TMF in accordance with the marketing mix strategy. A survey was conducted among 387 sugar cane farmers who were interviewed at the Thamaka sugar refinery, Kanchanaburi Province, Thailand. The results indicate that farmers' attitude toward the retailer available over a wide area has the biggest influence on their intention to use TMF. This is followed by their attitude toward stability of TMF product quality, and by whether price is more competitive than other chemical fertiliser.