Patcharawit, Khemmapat
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Patcharawit, Khemmapat
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Email
khemmapat.pa@kmitl.ac.th
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Item type:Publication, A Conceptual Framework and Website Design for Promoting Cultural Tourism in Kalasin Province for Travelers Using Big Bikes(2024-12-01); ; ; Sumthumpruek, ApinantnMotorcycle tourism is considered a source of high-value tourists, as this group is willing to pay a premium for their unique experiences. This premium provides the benefit of increased income for the local economy. However, compared to mass tourism, there is a lack of information for motorcycle tourists that is specific to their lifestyle and needs. Moreover, there is no conceptual framework or official website about tourist information, accommodations, and facilities for motorcycle tourism in Thailand. Therefore, this study aims to propose a framework, and to create and evaluate a big bike cultural tourism website of Kalasin province. Three sub-studies with different methods were applied. First, four experts and 18 big bike tourists were interviewed to identify guidelines that would help to create a website. Next, the website, www.kalasin.city, was created from the users’ needs. Finally, the website was evaluated for four main factors (user experience (UX), user interface (UI), content, and desirability), and the conceptual framework was proposed. The findings indicate that UX received an average mean score of 4.47 (satisfied); UI, 4.47 (satisfied); content, 4.48 (satisfied); and desirability, 4.54 (very satisfied)-meaning that big bike users are motivated to travel in Kalasin province. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, What Information Content Do Students Want from a Postgraduate Design Course Website? A Case Study Applied to User-Centered Design(2023-01-01); ; ; Sumthumpruek, ApinantnInformation content is the first factor to consider when creating a successful website. However, a limited number of studies focus on this factor of creating a university's website, especially a website for a design course, as it is different from others. Moreover, most university websites do not include and involve students' needs in the website design process. Therefore, this research aims to investigate what information on a postgraduate design course website leads prospective students to be interested. This research set up online group interviews for 37 design program students in Thailand in March 2021 with three structured questions about what ideal content they would like to have on a design course website. Before interviewing, all participants were asked to watch presentations and review the top five design university websites. After that, the researchers transcribed and used thematic coding analysis; these were analyzed, discussed, and rechecked by four researchers for reliability. The findings show participants prefer to see "curriculum information," "students' and lecturers' showcases," and the "strength and uniqueness of the curriculum." Regarding multimedia/video presentations, most students prefer "presenting by storytelling," "presenting by both students and lecturer," and "presenting by students." In terms of infographics and motion graphics, they need "details of the curriculum," "branding and strength of the curriculum," and "occupations or opportunities." Finally, this research contributes to knowledge by presenting what information to include on a postgraduate design course website and how to present it. As a result, universities could improve their design course website to match the target group's needs and increase marketing competition and recruitment.