Now showing 1 - 10 of 22
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    Determinants influencing the adoption of the windy.com application among large-scale durian farmers’ groups in Rayong Province, Thailand
    (2026-05-01)
    Thonoi, A.
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    The findings found that farmers who participated in training and utilised the Windy.com application, the majority of participants were male, aged between 51 and 60 years, with a bachelor’s degree and an average household size of 3–4 members. The farmers possessed 1–15 years’ experience in durian cultivation, with farm sizes ranging from 1 to 25 rai. The average durian yield was approximately 1,000–2,000 kilograms per rai, with an average market price of 91–120 Baht per kilogram. Participants demonstrated a high level of knowledge (µ = 81.20) and exhibited a positive attitude towards the Windy.com application (mean = 3.91), with the highest attitude score observed in the content dimension (µ = 4.08). Overall, the adoption of the application was rated as high (µ = 4.09), particularly concerning their intention to use it (µ = 4.23) and perceived usefulness (µ = 4.06). Multiple regression analysis reveals attitude to be the most significant predictor of adoption (β = 0.67, p < 0.01), suggesting that improved attitudes among farmers increased their adoption of the application. Conversely, factors such as farming experience and farm size was significantly influenced adoption (p > 0.05). The results imply that promoting positive attitudes and providing effective training can significantly enhance farmers’ long-term adoption and utilisation of digital applications.
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    Bonding and bridging social capital towards collective action in participatory irrigation management. Evidence in Chiang Rai Province, Northern Thailand
    (2022-01-12)
    Llones, Christopher
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    Wongtragoon, Unggoon
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    Purpose: The purpose of this paper is to examine the effect of social capital with bonding and bridging distinction in promoting higher participation in collective action in participatory irrigation management. Design/methodology/approach: A sample of 304 farmers was surveyed using a structured questionnaire. A focus group discussion was also carried out with randomly selected water users, leaders and irrigation officers. A confirmatory factor analysis and structural equation modelling were used to test the hypothesised relationship of bonding and bridging social capital towards collective action. Findings: The findings show that social capital has a significant direct effect on collective action and an indirect effect on joint irrigation management's perceived performance through collective action (mediator). It implies the need to complement the participatory irrigation management programme with an understanding of the social aspects for a higher farmer's participation over the shared resource. Originality/value: The paper emphasises social capital's role in facilitating a real participatory engagement in shared resource management. Also, it is the first scholarly work linking social capital with bonding and bridging distinction towards collective action in a joint resource management context.
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    A model of young leader development on environmental education in Thailand
    (2023-04-01)
    Kongyoungyune, Pinavet
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    Rawang, Wee
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    Koomklang, Jidapa
    Youth have a strong role to play in environmental protection, and we should focus on developing their leadership skills through environmental education (EE). This research aimed to: (1) examine the competencies of environmentally educated young leaders; and (2) design an EE model for young leader development in Thailand. Questionnaires, focus group discussions, and in-depth interviews were conducted to collect data on what participants perceived to be key competencies for environmentally educated young leaders. Next, these data were used to create the EE model for young leader development. Finally, the model was applied to a training program for high school students, and its effectiveness was evaluated based on pre-and post-tests administered on the students. The evaluation results showed that the mean evaluation score rises from a moderate level before evaluation (x = 6.31, SD = 1.70) to a high level after evaluation (x = 8.85, SD = 1.01). The highest mean score is for public benefits (x = 9.06, SD = 1.02), followed by learning (x = 8.87, SD = 0.98), satisfaction on innovation (x = 8.78, SD = 1.02), and pro-behaviors (x = 8.70, SD = 1.02). Therefore, our proposed model can be used as a part of EE in schools for youth leader development.
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    Factors affecting the adoption of organic agricultural standards among members of community enterprises in Roi Et Province, Thailand
    (2025-07-01)
    Prawat, S.
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    Chulilung, P.
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    Charoenkittayawut, S.
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    Khermkhun, J.
    The level of adoption of organic agricultural standards in crop production among members of community enterprises in Roi Et Province was assessed which based on the Certification Alliance Organic Standards. The findings revealed that four components including maintenance of organic management practices, pest and disease management, conversion to organic production, and enclosed cropping systems, were adopted at a very high level. The remaining components, including land and water management, contamination prevention, biodiversity, crop selection, and breeding, showed high levels of adoption. Split and parallel production received the lowest score but remained within the high adoption range. In addition, multiple regression analysis showed that experiences in organic farming, knowledge related to organic farming, and attitude towards organic farming positively and statistically influenced the level of adoption of organic agricultural standards among members of community enterprises in Roi Et Province.
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    Participatory irrigation management, social capital, and efficiency in rice production. Understanding the linkage in the case of irrigated rice farms in Northern Thailand
    (2024-06-15) ;
    Llones, Christopher
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    Wongtragoon, Unggoon
    Enforcement of rules to increase farmers' involvement in participatory irrigation management (PIM) has been ineffective given the non-exclusivity nature of surface irrigation. In this study, we investigated the interrelationship of the social capital's role in higher participation in PIM and the effects towards farmers' efficiency using the case of rice farmers in Northern Thailand. We found that higher intention to participate in PIM collective activities is largely driven by the water user's social capital endowments. Farmers' efficiency level is positively associated with PIM participation and the condition of the collective irrigation management. Our findings suggest the importance of complementing current government efforts with policy interventions focusing on strengthening water user groups' social capital, such as improving group cohesion and their capacity for networking in compensating for various impediments faced by farmers.
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    Knowledge, attitudes, and practices regarding Alternate Wetting and Drying (AWD) rice cultivation among farmers in community enterprise groups for large-scale agriculture in Suphan Buri province, Thailand
    (2026-01-01)
    Danaroon, E.
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    Charoenkittayawut, S.
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    Results revealed that farmers possessed a very high level of knowledge regarding AWD rice cultivation, with correct response rates ranging from 76.7% to 100% across 15 assessment items. They exhibited consistently positive attitudes towards AWD implementation, with mean scores between 4.23 and 4.83, rating five items as "Strongly Agree" and ten as "Agree." In terms of practice, farmers demonstrated high to highest levels of AWD implementation across ten practices, with mean scores ranging from 4.00 to 4.67. Furthermore, farmers' AWD practice levels were significantly associated with gender, age, total rice farming area, AWD farming area, and attitude towards AWD (p < 0.05), while farming experience and attendance in AWD training showed marginal significance (p < 0.1).
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    Production efficiency and the role of collective actions among irrigated rice farms in Northern Thailand.
    (2022-01-01)
    Llones, Christopher Almoroto
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    Wongtragoon, Unggoon
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    The idea of shared irrigation management is expected to result in a better production outcome for farmers. However, there is little evidence of whether collective action participation leads to a higher level of production efficiency. Using cross-sectional survey data from irrigated rice farms in Northern Thailand, we found that a higher level of production efficiency is associated with higher participation in collective action. At the same time, engagement in collaborative works such as irrigation maintenance, group meetings, conflict resolution, and policy adherence has a marginal effect on farmers’ efficiency. Our findings suggest that complementing existing efforts in addressing irrigation issues with efforts to mobilize collective actions among farmers leads to an improved on-farm outcome.
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    Item type:Publication,
    Determinants of sustainable efficiency of rice farming in peri-urban area, evidence from Ladkrabang district, Bangkok, Thailand
    (2018-01-01)
    Fakkhong, Sasima
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    Growing urbanisation, dwindling land for rice cultivation, and declining numbers of rice farmers have been major concerns. Yet, many local people living in peri-urban areas still produce rice for their livelihood. This study aimed to estimate the sustainable efficiency (SE) of the rice farmers in the peri-urban areas and investigate the determinants of SE by employing a multiple linear regression methods. Based on data collected from 230 rice farmers in the Ladkrabang district, the peri-urban area located to the East of Bangkok, Thailand, this study revealed that, on average, the SE of sample rice farmers was 0.84. The large-sized farmer had a higher average SE than small-sized and medium-sized ones. The results of regression analysis indicated having heirs working in farm was the most effective variable on the SE of rice farming, followed by participation in agricultural training programs, formal years of schooling, the number of family labour, and subsidies.
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    Factors affecting purchase decisions for organic dried noodles of a community enterprise in Chachoengsao Province, Thailand
    (2024-03-01)
    Saengnang, B.
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    Llones, C.
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    The findings demonstrated that the typical potential buyer of organic dried noodles was a female aged 40–50 with a propensity toward online purchases. Interestingly, the primary determinants influencing purchase decisions are found to be product attributes such as trusted quality certifications (e.g., the FDA seal), comprehensive product information detailing benefits or nutritional content, and the credibility and traceability of the brand. These insights offered valuable guidance for businesses, encouraging further development of marketing strategies and product offerings to align with evolving consumer preferences and demands.
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    Nutritional content evaluation of traditional food recipes consumed by ethnic communities of Tai Dam in Loei, Thailand
    (2023-07-01)
    Sripoona, S.
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    Termsaithong, P.
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    Gubtapol, K.
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    Chulilung, P.
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    The results showed that the traditional food of the Tai Dam ethnicity had a unique identity. There were 30 recipes divided into six categories: curry, grilled food, spicy salad, Homok, chili paste, and dessert. There were 4-5 recipes in 1 deck (a set menu of food put on a big container like a tray), with sticky rice as the primary food. Eighty percent of the food ingredients were local herb and vegetable sources, and the other 20 percent comprised meat, fish, chickens, eggs, insects, and small animals. Distinctive features of curry dishes include a variety of herbs. Nutritional content analysis resulted in recipes with the highest energy and nutrients in 3 or more aspects in each category; "Sua Pla Duk" or Catfish Spicy Curry with the energy of 166.17 kcal, 10.53 g fat, and 12.01 g protein. "Oh Pla" provides the energy of 136.11 kcal, 3.68 g fat, and 18.73 g protein, and "Ua Dok Mak-Uk" provided 6.68 grams of carbohydrates, 38.11 RAE, vitamin A, 13.14 milligrams of vitamin C, and 0.72 grams of dietary fibres. The findings revealed that the Tai Dam recipe had a high overall nutritional content, suitable for eating as an immune-boosting drug for a healthy life, preventing emerging diseases, and the environmental community should preserve to obtain high-value food.
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