KMITL

Permanent URI for this communityhttps://dspace.kmitl.ac.th/handle/kmitl/1

Browse

Settings

Subject: search.filters.subject.Cultural Tourism

Search Results

Now showing 1 - 5 of 5
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    Understanding and Creating Cultural and Heritage Tourism Photographic Guidelines for Youth Tourists
    (2024-01-01)
    Kasemsarn, Kittichai
    Tourism photographs can induce emotions and influence tourists’ perceptions of real locations. However, the research on creating guidelines for tourism photography, especially for heritage tourism targeting youth, remains limited and unclear. Hence, the aim of this research is to identify photographic factors that increase the motivation for young tourists (aged 18–25) to visit heritage tourism sites. In September 2023, one hundred onsite questionnaires were distributed to youths at ten famous heritage locations in Bangkok, Thailand. The results of this research present a guideline incorporating seven elements, indicating that young tourists prefer images that are retro, trendy with historical content, tell a story through interesting characters, utilize natural light, have a clean and minimal style of composition, feature a concise and short title, maintain a realistic style of image processing or retouching, and present unseen or interesting locations. Furthermore, youth prefer searching for information and inspiration on social media, and there is no statistically significant difference between the two types of young tourists (non-heritage and heritage tourists) across almost all media. This guideline could be utilized to design effective advertising photographs in any media to inspire and attract young tourists.
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    Spatial Identity Creation Using Inquiry-Based Learning for Design Students
    (2024-01-01)
    Krukaset, Preechaya
    ;
    Anusorntharangkul, Natapon
    ;
    Rugwongwan, Yanin
    The study investigates the utilization of spatial identity creation within cultural tourism as a foundational guideline for designing spatial development strategies, mainly focusing on its integration into design education as a primary pedagogical tool. The research enriches practical design learning using a case study methodology by emphasizing spatial identity comprehension. Specifically, the article aims to incorporate the Inquiry-Based Learning method into design courses to cultivate interior design strategies tailored to small hotels and explore tourists’ perceptions of environmental design. Utilizing a mixed-methods approach encompassing qualitative and quantitative methodologies, the study conducts in-depth interviews with two distinct sample groups to discern key design factors that effectively communicate spatial identity and to scrutinize environments embodying such identities. The findings underscore the significance of integrated designs aligned with user behavior and needs, efficient interior layout principles, consideration of human proportions, and the strategic application of distinctive colors to foster customer-friendly environments. Furthermore, the research underscores the importance of prioritizing safety and durability in material selection and incorporating architectural motifs to convey spatial significance effectively. These outcomes significantly contribute to developing practical design learning aligned with the research objectives.
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    Digital Storytelling Guideline Applied with Inclusive Design for Museum Presentation from Experts’ and Audiences’ Perspectives for Youth
    (2023-01-01)
    Kasemsarn, Kittichai
    ;
    Harrison, David
    ;
    Nickpour, Farnaz
    The majority of young tourists are not interested in museums since most presentations do not make a connection with this group. Moreover, most digital storytelling presentation guidelines are created based on expert recommendations, and not on audience perspectives and needs. Hence, the aim of this research is to cocreate and propose a digital storytelling presentation guideline including both experts’ and audiences’ views to motivate young tourists to engage in museums. For experts’ recommendations, seventeen face-to-face interviews were conducted. For audiences’ views, thirty-seven interviews were set up to understand what they really need. As a result, this study creates nine factors for digital storytelling presentation guidelines for museums. The value of this guideline is to propose: (1) on-site presentations at the museums; (2) virtual online presentations; and (3) short presentations to attract prospective tourists to come to museums.
      1
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    DESIGN FOR SPATIAL IDENTITY CREATION IN CULTURAL TOURISM: A CASE STUDY OF A SMALL HOTEL IN CHANTHABURI PROVINCE, THAILAND
    (2023-01-01)
    Anusorntharangkul, Natapon
    ;
    Rugwongwan, Yanin
    ;
    Krukaset, Preechaya
    The study explores how spatial identity creation for cultural tourism can be used as the primary guideline for designing spatial development strategies. This research focuses on understanding the identity of Chanthaburi Province with the aim of developing an interior design approach for small hotels. Additionally, it investigates tourists' perceptions of environmental design. This research employs a qualitative approach combined with quantitative analysis. The research tools include conducting in-depth interviews with two sample groups to identify the design factors that effectively convey spatial identity and to examine environments that represent spatial identities. Based on design theory, the findings indicate that integrated designs should possess functional characteristics that align with user behaviour and needs. Principles of interior layout facilitate ease of use by allocating space effectively. Moreover, designs should take human proportions into account. Distinctive colours can successfully convey a clear spatial identity, ensuring a customer-friendly environment. Materials utilized should prioritize safety and durability. Incorporating architectural motifs proves to be an effective way of conveying spatial meaning. Additionally, the result of tourists' perceptions of the physical environment design indicates the successful, effective communication of spatial identity in Chanthaburi Province, signifying an excellent level of communication and indicating that the design has effectively communicated Chanthaburi's spatial identity to a remarkable degree.
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    Creating a Cultural Youth Tourism eBook Guidelines with Four Design Factors
    (2022-01-01)
    Kasemsarn, Kittichai
    Most youth tourists do not have the motivation to visit cultural places since they do not understand how their interests relate to cultural tourism. This research aims to create and evaluate cultural tourism ebook guidelines using four factors (photography, storytelling, character design, and layout design) matched to youth tourists’ interests. Three sub-studies, mixed with three different research methods, were applied. First, twenty-seven interviews were performed to understand the target audiences and create the ebook. Next, an online questionnaire with 405 participants was conducted to quantitatively evaluate the ebook by using five factors: reaction, learning, behavior, results, and desirability. The findings indicated that four variables (photographs, storytelling, layout design, and character design) matched the study’s aim with a mean score of 4.24 (agree). After reading the ebook, most participants strongly agreed (mean = 4.50) with travel for cultural tourism.
      1