Mankeb, Panya

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Mankeb, Panya
Alternative Name
Mankeb, P.
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Email
panya.ma@kmitl.ac.th

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    Item type:Publication,
    Do behavioral and socio-demographic factors determine consumers’ purchase intention towards traceable organic rice? Evidence from Thailand
    (2022-06-01)
    Cavite, Harry Jay
    ;
    Mankeb, Panya
    ;
    Kerdsriserm, Chanhathai
    ;
    Joedsak, Athiwat
    ;
    Direksri, Nuttanan
    Despite the increased popularity of organic rice in Thailand’s domestic market, little is known about how consumers’ behavioral and socio-demographic factors predict their purchase intention. Grounded on the theory of planned behavior (TPB), this research investigates consumers’ purchase intention for traceable organic rice. Responses were collected from 243 organic rice consumers in a farmers’ market in Chachoengsao Province, Thailand, following a convenience sampling approach. Data were analyzed using factor analysis, multiple linear regression, and one-way ANOVA to determine the factors predicting consumers’ purchase intention and identify any differences with respect to socio-demographic variables. Results reveal that subjective norms, perceived behavioral control, health consciousness, and knowledge of product traceability significantly predict consumers’ intention to purchase traceable organic rice. However, socio-demographic variables — age, income, and education, were found to have no impact on purchase intention. This study’s findings offer theoretical and managerial insights to community enterprises and policymakers to fully understand consumer behavior for organic rice and implement effective marketing strategies and policies.
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    Knowledge, attitudes, and practices regarding Alternate Wetting and Drying (AWD) rice cultivation among farmers in community enterprise groups for large-scale agriculture in Suphan Buri province, Thailand
    (2026-01-01)
    Danaroon, E.
    ;
    Suwanmaneepong, S.
    ;
    Charoenkittayawut, S.
    ;
    Mankeb, P.
    Results revealed that farmers possessed a very high level of knowledge regarding AWD rice cultivation, with correct response rates ranging from 76.7% to 100% across 15 assessment items. They exhibited consistently positive attitudes towards AWD implementation, with mean scores between 4.23 and 4.83, rating five items as "Strongly Agree" and ten as "Agree." In terms of practice, farmers demonstrated high to highest levels of AWD implementation across ten practices, with mean scores ranging from 4.00 to 4.67. Furthermore, farmers' AWD practice levels were significantly associated with gender, age, total rice farming area, AWD farming area, and attitude towards AWD (p < 0.05), while farming experience and attendance in AWD training showed marginal significance (p < 0.1).
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    Supply chain management efficiency for the Andrographis paniculata (Burm. f.) Wall. ex Nees of the Bandongbang community enterprise in Prachinburi province, Thailand
    (2024-07-01)
    Lertpairat, S.
    ;
    Suwanmaneepong, S.
    ;
    Llones, C.
    ;
    Mankeb, P.
    The results showed that primary producers in the upstream supply chain, farmers engaged in systematic cultivation and collaborative planning with the Chaopraya Abhayabhubesorn Hospital Foundation. A two-year Memorandum of Understanding (MOU) instils farmers’ confidence in Andrographis paniculata cultivation. Supply chain operations reference (SCOR) based on practices that exhibited a moderate level of implementation, reflecting a balanced approach. In the midstream supply chain, effective planning aligns production capacity with customer demand, ensuring the availability of quality inputs at fair prices. The midstream supply chain excels in product collection, on-time delivery, and structural damage control protocols. The Chaopraya Abhayabhubesorn Hospital Foundation played a crucial role in the downstream supply chain. Their strategy balanced production resources to effectively meet market demand. MOUs with various members, stringent quality checks, and defined return protocols to ensure product quality. In conclusion, the study found effective supply chain practices. It underscored the importance of stakeholder collaboration in optimizing A. paniculata production and distribution. Relevant government agency support for SCOR-based supply chain management practices could help to enhance the overall sustainability and efficiency of A. paniculata among community enterprises.