Khermkhan, Jeeranan

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Preferred name
Khermkhan, Jeeranan
Alternative Name
Khermkhan, J.
Khermkhan, Jeeranun
Main Affiliation
Email
jeeranan.kh@kmitl.ac.th

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    Tourists' behavior and importance of marketing mix factors in decision to use community-based agritourism services under the new normal era in Rayong Province, Thailand
    (2023-07-01)
    Ngamchaleaw, B.
    ;
    Suwanmaneepong, S.
    ;
    Cavite, H. J.
    ;
    Khermkhan, J.
    The results showed that the majority of tourists visiting the site were female, between the ages of 20-30, single, and had completed a bachelor's degree. Most of the tourists were students and had a monthly income of at most 15,000 THB. In terms of agritourism behavior, the study found that most tourists visited the site during weekends and holidays for study tours before and during the COVID-19 pandemic. First-time visitors were prevalent, and most were influenced by friends and colleagues before the pandemic. During the pandemic, self-decision became the primary factor for traveling. Tourists preferred day trips to the Suan Yai Da agritourism site, with a majority intending to revisit the site. People's recommendations and Facebook fan pages were the top sources of information for tourists. Regarding the perception of marketing mix factors, tourists gave the highest importance to the awards received by the agritourism site as the best tourist attraction (= 4.25). This indicates that the reputation and recognition of the agritourism site play a significant role in attracting visitors. Other product factors that were highly rated included processed products available (= 4.20), lectures for agricultural knowledge (= 4.20), and the ability of tourists to visit all year round (= 4.14). In terms of price factors, tourists rated all of them as important, with mean ratings () ranging from 4.12 to 4.25. Overall, the study provides insights into the socio-demographic profile, agritourism behavior, and perceptions of marketing mix factors of tourists visiting the Suan Yai Da agritourism site. The findings can serve as a basis for agritourism service providers to improve their services and attract more tourists.
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    Factors affecting consumer purchasing decisions for quality durian in Rayong Province, Thailand
    (2025-05-01)
    Sangdang, P.
    ;
    Suwanmaneepong, S.
    ;
    Khermkhan, J.
    ;
    Kerdsriserm, C.
    The findings revealed that the majority of durian consumers were women. The average age was 36.97 years old. The majority were married and had a bachelor’s degree or higher. Most consumers worked for non-government businesses and earned an average monthly income of less than 20,000 Thai baht, living in a shared household of less than five people. The study found that the marketing mix factors found to be important to the decision to buy quality durian at the highest level consisted of price (mean = 4.35), product (mean = 4.33), service process (mean = 4.31), people (mean = 4.21), physical evidence (mean = 4.20), promotion (mean = 4.20), and place (mean = 4.14), respectively. Multiple regression analysis revealed that three key factors significantly influenced consumer purchasing decisions. From demographic variables, education level showed a significant negative relationship (β =-0.147, p = 0.038) and household size demonstrated a significant positive relationship (β = 0.153, p = 0.026). Among the marketing mix variables, only price emerged as a statistically significant predictor (β = 0.209, p = 0.049).
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    Comparison of cost and return between paddy production and rice seeds production of Ban Na Ngam rice mill community enterprise in Chachoengsao province of Thailand
    (2023-07-01)
    Topphak, P.
    ;
    Khermkhan, J.
    ;
    Suwanmaneepong, S.
    The rice production classified to produce paddy for sale and consumption and grow rice to produce rice seeds. When comparing the cost of return of both productions, it was found that the rice seed production members had an average income net was 4,995.90 baht per rai, an average profit net was 3,496.04 baht per rai and an average cost net was 1,499.66 baht per rai. The paddy production members had an average income net of 4,234.11 baht per rai, an average profit net of 1,943.89 baht per rai, and an average cost net of 1,943.89 baht per rai. The information showed that the rice seed production member had an average cost net at a lower level than the cost net of the paddy production member. Most of the production costs come from the variable costs with the higher level of proportions for both members, except the variable costs that the paddy production members had the higher level from the spending on chemical pesticides.