Thongkaew, Ekkaphon

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Thongkaew, Ekkaphon
Alternative Name
Thongkaew, E.
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Email
ekkaphon.th@kmitl.ac.th

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    Item type:Publication,
    Determinants influencing the adoption of the windy.com application among large-scale durian farmers’ groups in Rayong Province, Thailand
    (2026-05-01)
    Thonoi, A.
    ;
    Thongkaew, E.
    ;
    Suwanmaneepong, S.
    ;
    Kerdsriserm, C.
    ;
    Mankeb, P.
    The findings found that farmers who participated in training and utilised the Windy.com application, the majority of participants were male, aged between 51 and 60 years, with a bachelor’s degree and an average household size of 3–4 members. The farmers possessed 1–15 years’ experience in durian cultivation, with farm sizes ranging from 1 to 25 rai. The average durian yield was approximately 1,000–2,000 kilograms per rai, with an average market price of 91–120 Baht per kilogram. Participants demonstrated a high level of knowledge (µ = 81.20) and exhibited a positive attitude towards the Windy.com application (mean = 3.91), with the highest attitude score observed in the content dimension (µ = 4.08). Overall, the adoption of the application was rated as high (µ = 4.09), particularly concerning their intention to use it (µ = 4.23) and perceived usefulness (µ = 4.06). Multiple regression analysis reveals attitude to be the most significant predictor of adoption (β = 0.67, p < 0.01), suggesting that improved attitudes among farmers increased their adoption of the application. Conversely, factors such as farming experience and farm size was significantly influenced adoption (p > 0.05). The results imply that promoting positive attitudes and providing effective training can significantly enhance farmers’ long-term adoption and utilisation of digital applications.