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Factors affecting the adoption of smart root washing innovation by commercial vegetable growers in the eastern suburbs of Bangkok, Thailand
(2025-01-01)
Sornphakdee, N.
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Suwanmaneepong, S.
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Llones, C.
Result showed that 70% of the participa. nts were male, and the majority cultivated leafy vegetables. Natural canals emerged as the primary water source, with manual labour being the dominant washing method. All farmers washed vegetables manually, and 73.3% reported inadequate cleaning as their main post-harvest challenge. The adoption of the smart root washer received a moderate perceived utility score of 3.44, mirroring ratings for ease of use/complexity (mean=3.45). There was a consistent moderate perception across other adoption parameters, including observability (mean=3.44) and risk (mean=3.45). The technology’s adoption trajectory encompassed knowledge, persuasion, decision-making, implementation, and confirmation stages, registering moderate acceptance levels, with scores ranging between 3.28 and 3.45. Gender was the strongest predictor across all models, with the persuasion model having the highest absolute Beta coefficient (β=0.673). The consistent significance of gender differences suggested to play a crucial role in the adoption process.
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Supply chain management efficiency for the Andrographis paniculata (Burm. f.) Wall. ex Nees of the Bandongbang community enterprise in Prachinburi province, Thailand
(2024-07-01)
Lertpairat, S.
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Suwanmaneepong, S.
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Llones, C.
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Mankeb, P.
The results showed that primary producers in the upstream supply chain, farmers engaged in systematic cultivation and collaborative planning with the Chaopraya Abhayabhubesorn Hospital Foundation. A two-year Memorandum of Understanding (MOU) instils farmers’ confidence in Andrographis paniculata cultivation. Supply chain operations reference (SCOR) based on practices that exhibited a moderate level of implementation, reflecting a balanced approach. In the midstream supply chain, effective planning aligns production capacity with customer demand, ensuring the availability of quality inputs at fair prices. The midstream supply chain excels in product collection, on-time delivery, and structural damage control protocols. The Chaopraya Abhayabhubesorn Hospital Foundation played a crucial role in the downstream supply chain. Their strategy balanced production resources to effectively meet market demand. MOUs with various members, stringent quality checks, and defined return protocols to ensure product quality. In conclusion, the study found effective supply chain practices. It underscored the importance of stakeholder collaboration in optimizing A. paniculata production and distribution. Relevant government agency support for SCOR-based supply chain management practices could help to enhance the overall sustainability and efficiency of A. paniculata among community enterprises.
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Assessment of farmers’ acceptance, satisfaction, and utilization of mobile application for rice production cost and return in Chachoengsao Province, Thailand
(2024-05-01)
Kerdsriserm, C.
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Suwanmaneepong, S.
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Llones, C.
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Athipanjapong, P.
Using descriptive analysis, the results revealed that the rice production database, accessible through the mobile application, incorporates critical variables encompassing plantation areas, variable and fixed costs, total costs, yields, selling prices, income, profitability or loss, and breakeven points. The assessment of acceptance across three dimensions included content, technical and physical attributes, and perceived ease of use, that the farmers consistently demonstrated the highest level of acceptance for the mobile application. In terms of satisfaction assessment, encompassing design, content, performance, and utility, the findings uniformly indicated that farmers expressed substantial satisfaction with the rice production database accessible via the mobile application. Farmers’ feedback underscored the application’s user-friendliness and its potential for aiding production planning in subsequent seasons. Moreover, the facilitating the adoption of innovative platforms, and policymakers can empower farmers with tools to enhance productivity and induce satisfaction and confidence in modern agricultural practices.
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Community enterprise quality management of durian exports in Ban Khao Hin Thaen, Wang Chan District, Rayong Province, Thailand
(2024-05-01)
Charoenpituk, S.
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Suwanmaneepong, S.
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Llones, C.
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Kerdsriserm, C.
Results showed that most farmers interviewed in this study (40.40%) were aged 51–60, and 43.90% had 1–10 years of durian cultivation experience. Around 82.50% of farmers possessed Good Agricultural Practices (GAP) standard certificates, indicating high compliance. The study of knowledge in durian quality management aligned with the standards of GAP. Considering the average of all eight factors, the highest accuracy rates were revealed in production process management (88.89%) and data recording (84.80%). Other factors receiving correct answer scores ranged from 60.23 to 75.44%. The levels of operation in managing durian markets across the 8Ps framework for product, personnel, process, physical characteristics, efficiency, and quality were relatively high, with an average score ranging from 3.57 to 4.39. On the other hand, the factors relating to price, distribution, and marketing promotion were relatively low, with an average score ranging from 2.87 to 3.39. The average scores for each factor relating to durian quality management for export were as follows: planning (94.04%), production operation (94.74%), and resource management (90.35%). In conclusion, the quality management, marketing, and key influencing factors of durian were carefully considered by the members of the community enterprise under study. These findings can be used to guide strategies to improve durian cultivation and marketing, ensuring high-quality products that meet export standards. To enhance durian exports, policymakers and practitioners should consider support and training in the areas where farmers face challenges.
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Factors affecting purchase decisions for organic dried noodles of a community enterprise in Chachoengsao Province, Thailand
(2024-03-01)
Saengnang, B.
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Suwanmaneepong, S.
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Llones, C.
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Puttongsiri, T.
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Mankeb, P.
The findings demonstrated that the typical potential buyer of organic dried noodles was a female aged 40–50 with a propensity toward online purchases. Interestingly, the primary determinants influencing purchase decisions are found to be product attributes such as trusted quality certifications (e.g., the FDA seal), comprehensive product information detailing benefits or nutritional content, and the credibility and traceability of the brand. These insights offered valuable guidance for businesses, encouraging further development of marketing strategies and product offerings to align with evolving consumer preferences and demands.
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Assessing farmers’ adoption of ethylene stimulation in increasing Para rubber production in Ban Khai District, Rayong Province
(2023-07-01)
Orsuwan, W.
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Suwanmaneepong, S.
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Llones, C.
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Khuhaswanvej, S.
The study found that only 50 percent of the trained rubber farmers have adopted the use of ethylene stimulation. Several factors that contributed to non-adopters’ hesitance are perceived uncertainties of technology attributes, cost of implementation, and farmers’ attitudes. From these factors, the increasing cost was the recurring reason expressed by farmers during the focus group discussion. Furthermore, a review of related studies revealed that there was an inadequate R&D investment in the rubber industry. Therefore, government supported in boosting the R&D of the country’s rubber industry would require an immediately action and implementation that competed to rubber export countries for rapidly gaining in the competition.
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Social capital and production risk: examining the association using the case of irrigated rice farms in Northern Thailand
(2023-05-01)
Llones, C.
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Suwanmaneepong, S.
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Mankeb, P.
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Wongtragoon, U.
Results showed that higher perceived social capital in terms of interpersonal trust and network relationships are negatively associated with variability in production. The observed association can be attributed to the social capital capacity for resource generation and networking, which help mitigate potential risks. The study provided evidence of the importance of developing and strengthening the social capital of farming communities in supporting farmers’ risk management. Especially among farmers with less access to information, the farmer’s network facilitated the knowledge-sharing on farming innovations and improved practices.
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Influence of perceived risks in farmer’s decision towards sustainable farm practices, Evidence from Northern Thailand
(2021-11-01)
Llones, C.
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Suwanmaneepong, S.
Under the sustainable development goals, nations worldwide are enjoined to take immediate action through sustainable adaptations to mitigate climate variability and change. At the same time, agriculture is both a victim and a contributor to climate change. The situation prompted Thailand’s agriculture to explore sustainable practices for food security and deliver environmental services. Using a binary logit model, the potential effects of farmers’ perceived risks on adopting sustainable farming practices were investigated. The study revealed that farmers are somewhat hesitant to radically shift from their usual practices due to associated costs and the perceived potential risks. In addition, the study found that factors affecting adoption were site-specific. Hence, government actions should be flexible and tailored to a local level while still aligning with the national policy goals. For this, inter-agency coordination at the local, provincial and central levels is needed for agricultural support and enable farmers to make necessary changes to successfully adapt to emerging risks.

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