Mankeb, Panya
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Preferred name
Mankeb, Panya
Alternative Name
Mankeb, P.
Main Affiliation
Email
panya.ma@kmitl.ac.th
16 results
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Item type:Publication, Factors affecting purchase decisions for organic dried noodles of a community enterprise in Chachoengsao Province, Thailand(2024-03-01); ; The findings demonstrated that the typical potential buyer of organic dried noodles was a female aged 40–50 with a propensity toward online purchases. Interestingly, the primary determinants influencing purchase decisions are found to be product attributes such as trusted quality certifications (e.g., the FDA seal), comprehensive product information detailing benefits or nutritional content, and the credibility and traceability of the brand. These insights offered valuable guidance for businesses, encouraging further development of marketing strategies and product offerings to align with evolving consumer preferences and demands. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Do behavioral and socio-demographic factors determine consumers’ purchase intention towards traceable organic rice? Evidence from Thailand(2022-06-01); ; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Community enterprise consumers’ intention to purchase organic rice in Thailand: the moderating role of product traceability knowledge(2022-02-23); Purpose: Organic rice forms the largest portion of the Thai organic food market. Because of its increasing popularity, marketers need to better understand consumer behaviour to address emerging concerns regarding product safety and quality and to tailor better marketing strategies relevant to the development of organic rice. As such, this study aims to examine consumers' purchase intention towards organic rice, using traceability information, and to investigate the direct and moderating roles of product traceability knowledge, using the theory of planned behaviour. Design/methodology/approach: Responses were collected from 243 organic rice consumers in a farmers' market in Chachoengsao Province, Thailand, following a convenience sampling approach. The gathered data were analysed using structural equation modelling to evaluate the strength of the relationship between the constructs. Findings: The findings reveal that subjective norms, health consciousness and product traceability knowledge have a significant positive influence on consumers’ intention to purchase organic rice. This study also establishes the moderating role of product traceability knowledge in perceived behavioural control and purchase intention, indicating that elaborated product information through traceability is essential for consumers who feel capable of buying the product. However, the direct effects of attitude and perceived behavioural control are insignificant, indicating the presence of external barriers to the purchase of organic rice, and that people may have a negative attitude towards the product. In addition, the cost perception result reveals that consumers consider price as an indicator of organic product quality, thereby increasing their desirability. Social implications: The findings of this study will help community enterprises in Thailand develop a more effective marketing strategy based on the identified motivators of organic rice purchase intention. Originality/value: This study develops a model that integrates important factors related to organic food consumption to generate a more comprehensive analysis of this mainstream research. To the best of the authors’ knowledge, this is also the first study to investigate the moderating role of product traceability knowledge to obtain a new and more focused understanding of how this factor influences purchase intention when applied explicitly to organic food. Finally, the findings provide theoretical contributions and implications for both the community enterprise and policymakers on developing strategies for organic rice marketing among community enterprises in Thailand. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Productivity and profitability of organic and conventional potato (Solanum tuberosum L.) production in West-Central Bhutan(2021-01-01); Bhutan aspires to be an entirely organic nation. Food self-sufficiency and increasing farm household income are critical priorities in the country. Realising these priorities necessitates assessing the country's current organic agriculture performance. The objectives of this study were to investigate the productivity and profitability of organic and conventional potato and farmers' constraints in producing organic potato in West-Central Bhutan. Multistage and purposive sampling techniques were used to select the study sample. A semi-structured questionnaire and face-to-face interviews were employed to gather primary data for the 2019 cropping cycle from 93 potato farmers: 43 organic farmers in the Gasa District and 50 conventional farmers in Wangdue Phodrang District. Descriptive statistics, cost and return analysis, and independent sample t-test were applied for data analysis. The results revealed that the conventional potato's productivity (tuber yield) and profitability were significantly higher (p < 0.001) than organic potatoes. The average productivities for organic and conventional potatoes were 7.48 and 19.22 t/ha, respectively. Organic potato farmers incurred a loss of -202,708.47 Ngultrum (Nu)/ha, while conventional potato farmers incurred a profit of 83,832.85 Nu/ha. The benefit-cost ratios of organic and conventional potato stood at 0.40 and 1.27, respectively. Lack of premium price, pest and disease problems, low crop productivity, and climate change were the constraints faced by organic potato farmers. The study found that the productivity and profitability of the conventional potatoes were higher than the organic potatoes in West-Central Bhutan in the current scenario. Further, the critical information will contribute to guiding Bhutan's vision for its organic agriculture development. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Comparative analysis of the technical efficiency of different production systems for rice farming in Eastern Thailand(2018-01-01); ; Background and Objective: Generally, there are three different rice farming production systems: Farming under the agriculture network, conventional organic rice farming and chemical rice farming. This study estimated the technical efficiency (TE) of different production systems for rice farming in eastern Thailand. Materials and Methods: Chachoengsao and Prachinburi were selected as the study areas. Farm-level data were collected during the 2016-2017 production period from 150 respondents consisting of 58 organic farmers under the Alternative Agriculture Network (AAN), 42 conventional organic rice farmers and 50 chemical rice farmers. A stochastic frontier analysis was employed to analyze the survey data. Results: The results indicated that the technical efficiency scores for organic rice farmers under the AAN had the highest level of efficiency compared to conventional organic rice and chemical rice farmers. The average TE of the farmers under the AAN was approximately 0.733, ranging from 0.375-0.940, while the average TE of the conventional organic rice farmers was approximately 0.669, ranging from 0.103-0.948 and the average TE of the chemical rice farmers was approximately 0.688, ranging from 0.293-0.999. The results indicate that farmers should use high-quality seeds and organic fertilizer to improve the efficiency of organic rice. Conclusion: The findings indicated that the technical efficiency scores for organic rice farmers under the AAN had the highest level of efficiency comparing to conventional organic rice and chemical rice farmers. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Determinants of income diversification among farm households in Thailand(2023-05-01); The research finding indicated that the age and education level of the household head, the household size, household members migrating for domestic and overseas work, the amount of household debt in the informal sector, and household members’ access to credit significantly and positively affected income diversification among farm households in Thailand. The household dependency ratio, annual household income per capita, and the household's land size were found to be significantly and negatively associated with income diversification. In contrast, the sex of the household head, the amount of household debt in the formal sector, and the location of residence were not significant factors in determining income diversification. These results indicated specific factors determining income diversification, enabling policymakers to understand household resources, conditions, and social barriers. Such understanding allowed the policymaker to enhance participation in income diversification strategies in an informed and effective way. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Technical efficiency of oil palm production under a large agricultural plot scheme in Thailand(2018-01-01); Background and Objective: Thai government launched a Large Agricultural Plot Scheme (LAPS) in 2005 in order to enhance the effectiveness of the extension programme. The objective of this research was to compare the technical efficiency (TE) of oil palm production and factors influencing the TE of oil palm production between member and non-member farmers under the LAPS in Bang Saphan Noi district, Prachuap Khiri Khan Province, Thailand. Methodology: The data were collected from January-June, 2017 from 57 LAPS member farmers and 63 non-LAPS member farmers. This paper estimated technical inefficiency by using a stochastic production frontier model and Tobit regression to investigate the factors influencing the TE. Results: The results revealed that the TE of oil palm production of the LAPS member farmers was ranked 12-99%, whereas that of the non-LAPS member farmers was ranked 14-99%. The TE mean of LAPS member farmers was 0.63, while the TE mean of non-LAPS member farmers was 0.52. The years of experience on oil palm plantations and age were crucial factors that contributed to the TE of LAPS member farmers and TE of non-LAPS member farmers, respectively. Conclusion: The TE mean of LAPS member farmers was higher than that of non-LAPS member farmers knowledge and experience sharing between old and young generations who are eager to work in oil palm production should also be a concern. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Social capital and production risk: examining the association using the case of irrigated rice farms in Northern Thailand(2023-05-01); ; Wongtragoon, U.Results showed that higher perceived social capital in terms of interpersonal trust and network relationships are negatively associated with variability in production. The observed association can be attributed to the social capital capacity for resource generation and networking, which help mitigate potential risks. The study provided evidence of the importance of developing and strengthening the social capital of farming communities in supporting farmers’ risk management. Especially among farmers with less access to information, the farmer’s network facilitated the knowledge-sharing on farming innovations and improved practices. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Determinants influencing the adoption of the windy.com application among large-scale durian farmers’ groups in Rayong Province, Thailand(2026-05-01); ; ; The findings found that farmers who participated in training and utilised the Windy.com application, the majority of participants were male, aged between 51 and 60 years, with a bachelor’s degree and an average household size of 3–4 members. The farmers possessed 1–15 years’ experience in durian cultivation, with farm sizes ranging from 1 to 25 rai. The average durian yield was approximately 1,000–2,000 kilograms per rai, with an average market price of 91–120 Baht per kilogram. Participants demonstrated a high level of knowledge (µ = 81.20) and exhibited a positive attitude towards the Windy.com application (mean = 3.91), with the highest attitude score observed in the content dimension (µ = 4.08). Overall, the adoption of the application was rated as high (µ = 4.09), particularly concerning their intention to use it (µ = 4.23) and perceived usefulness (µ = 4.06). Multiple regression analysis reveals attitude to be the most significant predictor of adoption (β = 0.67, p < 0.01), suggesting that improved attitudes among farmers increased their adoption of the application. Conversely, factors such as farming experience and farm size was significantly influenced adoption (p > 0.05). The results imply that promoting positive attitudes and providing effective training can significantly enhance farmers’ long-term adoption and utilisation of digital applications. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Bonding and bridging social capital towards collective action in participatory irrigation management. Evidence in Chiang Rai Province, Northern Thailand(2022-01-12);