Mankeb, Panya
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Preferred name
Mankeb, Panya
Alternative Name
Mankeb, P.
Main Affiliation
Email
panya.ma@kmitl.ac.th
7 results
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Item type:Publication, Factors affecting purchase decisions for organic dried noodles of a community enterprise in Chachoengsao Province, Thailand(2024-03-01); ; The findings demonstrated that the typical potential buyer of organic dried noodles was a female aged 40–50 with a propensity toward online purchases. Interestingly, the primary determinants influencing purchase decisions are found to be product attributes such as trusted quality certifications (e.g., the FDA seal), comprehensive product information detailing benefits or nutritional content, and the credibility and traceability of the brand. These insights offered valuable guidance for businesses, encouraging further development of marketing strategies and product offerings to align with evolving consumer preferences and demands. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Determinants influencing the adoption of the windy.com application among large-scale durian farmers’ groups in Rayong Province, Thailand(2026-05-01); ; ; The findings found that farmers who participated in training and utilised the Windy.com application, the majority of participants were male, aged between 51 and 60 years, with a bachelor’s degree and an average household size of 3–4 members. The farmers possessed 1–15 years’ experience in durian cultivation, with farm sizes ranging from 1 to 25 rai. The average durian yield was approximately 1,000–2,000 kilograms per rai, with an average market price of 91–120 Baht per kilogram. Participants demonstrated a high level of knowledge (µ = 81.20) and exhibited a positive attitude towards the Windy.com application (mean = 3.91), with the highest attitude score observed in the content dimension (µ = 4.08). Overall, the adoption of the application was rated as high (µ = 4.09), particularly concerning their intention to use it (µ = 4.23) and perceived usefulness (µ = 4.06). Multiple regression analysis reveals attitude to be the most significant predictor of adoption (β = 0.67, p < 0.01), suggesting that improved attitudes among farmers increased their adoption of the application. Conversely, factors such as farming experience and farm size was significantly influenced adoption (p > 0.05). The results imply that promoting positive attitudes and providing effective training can significantly enhance farmers’ long-term adoption and utilisation of digital applications. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Production efficiency of aquaculture farm Vannamei white shrimp in Chachoengsao province, Thailand: a stochastic frontier analysis(2025-01-01); ; Cavite, Harry JayAlthough shrimp farmers have expanded their operation and market through government support, their technical efficiency remains in question as they compete with other shrimp farmers in the area. This study investigates the technical efficiency of Vannamei white shrimp farmers and explores the factors affecting their inefficiency using the stochastic production frontier approach. Data were collected from 450 shrimp farmers in Chachoengsao, Thailand. Data were analysed using the stochastic frontier production function. Results showed that technical efficiency level was approximately 87%, implying a potential 13% growth in output if inefficiencies are addressed. Furthermore, farmers who receive training on shrimp farming are more efficient than farmers who do not. Farmers with higher educational attainment are more likely to be efficient implying the importance of providing information access and developing farmers’ technical knowledge on shrimp production. Thus, increased technical knowledge could enable farmers make better decisions and attain higher levels of technical efficiency. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Factors affecting the adoption of organic agricultural standards among members of community enterprises in Roi Et Province, Thailand(2025-07-01); - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Participatory irrigation management, social capital, and efficiency in rice production. Understanding the linkage in the case of irrigated rice farms in Northern Thailand(2024-06-15); ; Wongtragoon, UnggoonEnforcement of rules to increase farmers' involvement in participatory irrigation management (PIM) has been ineffective given the non-exclusivity nature of surface irrigation. In this study, we investigated the interrelationship of the social capital's role in higher participation in PIM and the effects towards farmers' efficiency using the case of rice farmers in Northern Thailand. We found that higher intention to participate in PIM collective activities is largely driven by the water user's social capital endowments. Farmers' efficiency level is positively associated with PIM participation and the condition of the collective irrigation management. Our findings suggest the importance of complementing current government efforts with policy interventions focusing on strengthening water user groups' social capital, such as improving group cohesion and their capacity for networking in compensating for various impediments faced by farmers. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Knowledge, attitudes, and practices regarding Alternate Wetting and Drying (AWD) rice cultivation among farmers in community enterprise groups for large-scale agriculture in Suphan Buri province, Thailand(2026-01-01); - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Supply chain management efficiency for the Andrographis paniculata (Burm. f.) Wall. ex Nees of the Bandongbang community enterprise in Prachinburi province, Thailand(2024-07-01);