Suwanmaneepong, Suneeporn
Loading...
Preferred name
Suwanmaneepong, Suneeporn
Alternative Name
Suwanmaneepong, S.
Main Affiliation
Email
suneeporn.su@kmitl.ac.th
12 results
Now showing 1 - 10 of 12
- Some of the metrics are blocked by yourconsent settings
Item type:Publication, Comparison of cost and return for durian farmers on Magik Growth wrapping bag innovation to increase the quality of durian production in Rayong Province, Thailand(2025-07-01); - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Factors affecting the sharing of information on quality durian production by farmers in Rayong Province, Thailand(2025-07-01); This study examined the factors influencing information exchange among durian farmers in Rayong Province, Thailand, regarding high-quality production practices. A survey of 54 farmers, equally distributed by gender, revealed an average age of 44.52 years, with most being married and holding at least a bachelor’s degree. The majority cultivated Monthong durian on plots of five rai or larger and had over five years of experience. Farmers applied their knowledge of water and maintenance systems, among other practices. The study findings revealed that motivation levels correlated with the farmers’ propensity to share information. Factors influencing information exchange, ranked from the highest to the lowest average value, were knowledge promotion and development (x̄ = 4.24), marketing (x̄ = 4.00), along with social relations and acceptance (x̄ = 3.46), resulting in a high overall level (x̄ = 3.90). Multiple regression analysis revealed traditional water management wisdom as the sole significant predictor of information-sharing behavior among the 11 variables tested, influencing both knowledge promotion (β = 0.573, p = 0.002) and marketing information sharing (β = 0.467, p = 0.011). Demographic characteristics, farming practices, and other production knowledge had no significant impact on farmers' sharing motivations. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Strategic guidelines for community enterprise development: a case in rural Thailand(2023-03-08); Purpose: In spite of the government’s support for small-scale rice farmers in rural areas of Thailand, several problems still affect their production and marketing performance. This study aims to assess a rice production community enterprise (RPCE) through an in-depth investigation of its problems and capabilities; and formulate internal strategic guidelines for enterprise development. Design/methodology/approach: This study used a qualitative approach through in-depth interviews with the community enterprise leader and committee members, and focus group discussion with eight farmer-members, purposively selected in Chachoengsao, Thailand. Data were transcribed, sorted and organised to determine themes and patterns. Strengths, weaknesses, opportunities and threats (SWOT) and threats, opportunities, weaknesses and strengths (TOWS) matrix situational analyses were done to develop strategic options. Strategic guidelines were formulated through a final deliberation with all members to ensure strategies aligned with the enterprise’s goals and objectives. Findings: The results have identified three main problem categories encountered by the community enterprise in the areas of membership and labour; production and milling operations; and product design and marketing. The enterprise’s main strengths and opportunities include its product certifications and support from external organisations. Strategic points were developed, and policy support programmes are recommended for capacity building and product development as most problems identified relate to these aspects. Originality/value: The utility of this study is its focus on an RPCE. The findings will help policymakers and concerned government agencies implement better programmes and policies to develop RPCEs. Furthermore, this study will be a source for future qualitative literature that will provide helpful information to other studies aiming to develop other types of community enterprises (CEs). - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The opinions on factors affecting the use of web-based learning by quality durian farmers in Rayong Province, Thailand(2025-05-01); ; The majority of farmers who used the web-based learning system were male, aged 38.45 years, had lower than a bachelor’s degree, cultivated durian planting areas of more than five rai, had more than five years of experience in durian planting, accessed a learning channel on durian production through an application, frequently accessed media less than five times per day, and spent an average of less than five hours per day accessing online media. Farmers' opinions indicated that benefits and applications had the highest impact on web-based learning adoption (x̄ = 4.56), followed by content (x̄ = 4.41), design (x̄ = 4.40), and efficiency (x̄ = 4.26). Multiple regression analysis revealed that media access frequency (β = 0.29) and durian growing experience (β = 0.20) significantly predicted farmers' perceptions of design factors. These same variables strongly influenced content factors, with access frequency (β = 1.60) and growing experience (β = 0.78) as significant predictors. For usability factors, only education level emerged as significant (β = 0.18), while no demographic characteristics significantly influenced farmers' perceptions of WBL benefits and applications. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Determinants influencing the adoption of the windy.com application among large-scale durian farmers’ groups in Rayong Province, Thailand(2026-05-01); ; ; The findings found that farmers who participated in training and utilised the Windy.com application, the majority of participants were male, aged between 51 and 60 years, with a bachelor’s degree and an average household size of 3–4 members. The farmers possessed 1–15 years’ experience in durian cultivation, with farm sizes ranging from 1 to 25 rai. The average durian yield was approximately 1,000–2,000 kilograms per rai, with an average market price of 91–120 Baht per kilogram. Participants demonstrated a high level of knowledge (µ = 81.20) and exhibited a positive attitude towards the Windy.com application (mean = 3.91), with the highest attitude score observed in the content dimension (µ = 4.08). Overall, the adoption of the application was rated as high (µ = 4.09), particularly concerning their intention to use it (µ = 4.23) and perceived usefulness (µ = 4.06). Multiple regression analysis reveals attitude to be the most significant predictor of adoption (β = 0.67, p < 0.01), suggesting that improved attitudes among farmers increased their adoption of the application. Conversely, factors such as farming experience and farm size was significantly influenced adoption (p > 0.05). The results imply that promoting positive attitudes and providing effective training can significantly enhance farmers’ long-term adoption and utilisation of digital applications. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Production Performance and Adoption Opinion Toward Wet and Dry Farming of GAP and Non-GAP Farmers in Suburban Bangkok, ThailandTechnology adoption requires technical information to support decision-making and encourage broader acceptance. Recognizing the significance of alternate wetting and drying technology in sustainable agriculture, this study aims to promote the adoption of this technology among both Good Agricultural Practices (GAP) and non-GAP farmers in Suburban, Bangkok, Thailand. Data were collected through a structured questionnaire, which gathered information on farmers' cost and return values, as well as their adoption opinions. The collected data were then analyzed using cost and return analysis, as well as stochastic frontier analysis. The results indicate that non-GAP farmers face significantly higher total costs due to increased fixed costs compared to GAP farmers. While there were no significant differences in yield between the two groups, GAP farmers achieved significantly higher total income and net profit due to lower total costs and higher selling prices. Furthermore, the analysis suggests that both groups of rice farmers have the potential to improve their efficiency levels, with non-GAP farmers showing a higher potential for improvement. In terms of adoption opinion, both farmer groups recognize the advantages of wet and dry farming technology over traditional flooded rice farming. This study highlights that the adoption levels of both GAP and non-GAP farmers can be significantly improved through the implementation of best management practices. Overall, the findings emphasize the importance of trustworthy information dissemination to encourage the adoption of wet and dry farming technology, as it enhances farmers' trust in the received information and their engagement with the technology. The study concludes by providing policy implications and recommendations to promote the wider adoption of wet and dry farming technology. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Community enterprise quality management of durian exports in Ban Khao Hin Thaen, Wang Chan District, Rayong Province, Thailand(2024-05-01); - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Assessment of farmers’ acceptance, satisfaction, and utilization of mobile application for rice production cost and return in Chachoengsao Province, Thailand(2024-05-01); ; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Factors affecting consumer purchasing decisions for quality durian in Rayong Province, Thailand(2025-05-01); ; The findings revealed that the majority of durian consumers were women. The average age was 36.97 years old. The majority were married and had a bachelor’s degree or higher. Most consumers worked for non-government businesses and earned an average monthly income of less than 20,000 Thai baht, living in a shared household of less than five people. The study found that the marketing mix factors found to be important to the decision to buy quality durian at the highest level consisted of price (mean = 4.35), product (mean = 4.33), service process (mean = 4.31), people (mean = 4.21), physical evidence (mean = 4.20), promotion (mean = 4.20), and place (mean = 4.14), respectively. Multiple regression analysis revealed that three key factors significantly influenced consumer purchasing decisions. From demographic variables, education level showed a significant negative relationship (β =-0.147, p = 0.038) and household size demonstrated a significant positive relationship (β = 0.153, p = 0.026). Among the marketing mix variables, only price emerged as a statistically significant predictor (β = 0.209, p = 0.049). - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Farmers’ perception of consumer information and adoption intention towards organic rice farming: Evidence from community enterprise in rural Thailand(2023-03-01);