Suwanmaneepong, Suneeporn

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Suwanmaneepong, Suneeporn
Alternative Name
Suwanmaneepong, S.
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Email
suneeporn.su@kmitl.ac.th

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    SWOT analysis and marketing strategies development of agricultural products for community group in Nong Chok, Bangkok, Thailand
    (2018-12-01)
    Suwanmaneepong, S.
    ;
    Fakkhong, S.
    ;
    Kullachai, P.
    This study developed marketing strategies of agricultural products for community group in Nong Chok, the eastern urban area of Bangkok, Thailand. Structured questionnaire survey was conducted with an indepth interview from 20 group members during October to December 2017. A SWOT analysis and TOWS matrix were applied to develop marketing strategic options. Based on the results of the SWOT analysis, strategies for agricultural product management were prioritized. The development issues including aggressive strategy, Nong Chok Community should undertake aggressive marketing by showcasing the branding, packaging, and labeling of the community producst. For diversification strategy, the community should encourage young generations to promote the agricultural products via social media, in order to continue working and developping community products in the future. For turnaround strategy, the community should concrete evidence development to demonstrate product properties for planting. For defensive strategy, the community should offer a specific promotion for a customer who buys a large quantity of product. After discussing on every strategic option, the group decided to establish a demonstrate planting plot by using their products compared to competitors. Moreover, they developed infographics to display product ingredients, and labelled their products with certificate qualification, repacking and re-branding products. Interestingly, some of them became a speaker, sharing knowledge amongst other agricultural groups which was a good chance to promote their products to customers.
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    The operation performance of Khao Hin Sorn Agricultural Cooperative Rice Mill Ltd., Chachoengsao province, Thailand
    (2018-12-01)
    Phuknoi, A.
    ;
    Suwanmaneepong, S.
    ;
    Kuhaswonvetch, S.
    The operation performance of the Khao Hin Sorn Agricultural Cooperative Rice Mill Ltd., Chachoengsao Province, Thailand was studied. The results revealed that Khao Hin Sorn Agricultural Cooperative Rice Mill Ltd. is royal patronage which is supported by various agencies such as the Cooperative Promotion Department, and Land Development Department. This cooperative collected paddy from 10 farmer members, with average amount of paddy at 14 tons per year, and the paddy were delivered to the cooperative rice mill for processing. The full mill capacity is 1.2 ton of paddy per day. The service charge rate is one Thai baht per kilogram. The cooperative has produced rice in both packaging and non-packaging for sale to consumers by themselves. Regarding the SWOT analysis results, concerning the strengths, the cooperative rice mill was royal patronage that can provide inexpensive milling service charge for farmers. Additionally, operation staff had experience in rice milling for a long time. Whilst the weaknesses were the rice mill without checked the quality of paddy before milling-process and did not have the specialized technicians to repair a milling machine as well as budget deficit. In terms of the opportunities, the rice mill had a wide range of support from organizations of budgeting, staff, and administration. Moreover, farmers was preferred consuming rice grown by their own. Finally, the threats were the rice mill which located in a non-rice-farming area, and it operated less than the full milling capacity. The collaboration with supply chain partners should be encouraged to increase the quantity of paddy for the milling process.
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    Comparative analysis of the technical efficiency of different production systems for rice farming in Eastern Thailand
    (2018-01-01)
    Kerdsriserm, Chanhathai
    ;
    Suwanmaneepong, Suneeporn
    ;
    Mankeb, Panya
    Background and Objective: Generally, there are three different rice farming production systems: Farming under the agriculture network, conventional organic rice farming and chemical rice farming. This study estimated the technical efficiency (TE) of different production systems for rice farming in eastern Thailand. Materials and Methods: Chachoengsao and Prachinburi were selected as the study areas. Farm-level data were collected during the 2016-2017 production period from 150 respondents consisting of 58 organic farmers under the Alternative Agriculture Network (AAN), 42 conventional organic rice farmers and 50 chemical rice farmers. A stochastic frontier analysis was employed to analyze the survey data. Results: The results indicated that the technical efficiency scores for organic rice farmers under the AAN had the highest level of efficiency compared to conventional organic rice and chemical rice farmers. The average TE of the farmers under the AAN was approximately 0.733, ranging from 0.375-0.940, while the average TE of the conventional organic rice farmers was approximately 0.669, ranging from 0.103-0.948 and the average TE of the chemical rice farmers was approximately 0.688, ranging from 0.293-0.999. The results indicate that farmers should use high-quality seeds and organic fertilizer to improve the efficiency of organic rice. Conclusion: The findings indicated that the technical efficiency scores for organic rice farmers under the AAN had the highest level of efficiency comparing to conventional organic rice and chemical rice farmers.
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    The mediating effect of opportunity recognition on incubated - Entrepreneurial innovation
    (2014-01-01)
    Niammuad, Damrongrit
    ;
    Napompech, Kulkanya
    ;
    Suwanmaneepong, Suneeporn
    Opportunity recognition plays a central role in the emergence of nascent ventures in entrepreneurship research. The main purpose of this study was to present the mediating effects of opportunity recognition on incubation resources and human capital. Moreover, the study scrutinises the complex inter-relations between opportunity recognition and entrepreneurial product innovation. The data were collected from 389 incubated software start-ups in Thailand and statistically performed by Partial Least Squares Structural Equation Modelling (PLS-SEM). The analysis revealed a persistent impact of the opportunity recognition on the incubation resources and human capital. Opportunity recognition also serves as a significant driver in enhancing entrepreneurial potential to boost new products/services. Interestingly, the study found that the human capital of incubated software entrepreneurs has no significant effect, statistically, on product innovation, against the better judgement of business empires worldwide. © Imperial College Press.
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    Technical efficiency of oil palm production under a large agricultural plot scheme in Thailand
    (2018-01-01)
    Juyjaeng, Cha On
    ;
    Suwanmaneepong, Suneeporn
    ;
    Mankeb, Panya
    Background and Objective: Thai government launched a Large Agricultural Plot Scheme (LAPS) in 2005 in order to enhance the effectiveness of the extension programme. The objective of this research was to compare the technical efficiency (TE) of oil palm production and factors influencing the TE of oil palm production between member and non-member farmers under the LAPS in Bang Saphan Noi district, Prachuap Khiri Khan Province, Thailand. Methodology: The data were collected from January-June, 2017 from 57 LAPS member farmers and 63 non-LAPS member farmers. This paper estimated technical inefficiency by using a stochastic production frontier model and Tobit regression to investigate the factors influencing the TE. Results: The results revealed that the TE of oil palm production of the LAPS member farmers was ranked 12-99%, whereas that of the non-LAPS member farmers was ranked 14-99%. The TE mean of LAPS member farmers was 0.63, while the TE mean of non-LAPS member farmers was 0.52. The years of experience on oil palm plantations and age were crucial factors that contributed to the TE of LAPS member farmers and TE of non-LAPS member farmers, respectively. Conclusion: The TE mean of LAPS member farmers was higher than that of non-LAPS member farmers knowledge and experience sharing between old and young generations who are eager to work in oil palm production should also be a concern.
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    The study of participatory monitoring of air quality and urban heat, case study Udon Thani province, Thailand
    (2018-12-01)
    Puansurin, K.
    ;
    Wongtragoon, U.
    ;
    Singchan, B.
    ;
    Suwanmaneepong, S.
    Urbanization in Thailand is a similar pattern. Land use planning, zoning and environmental safeguards are largely ineffective. Air quality and heat obviously affect environmental problem due to urbanization and harm to human health, especially respiratory disease. The lack of participatory planning process that citizens are limited ability to influence what is happening on the ground. The lack of public access to inform decision-making process is common across the country. Udon Thani municipality, Udon Thani province encountered this mentioned problems. The development of the simple method to monitor the concentration of Particulate Matter 2.5 µm (PM2.5) and urban heat in order to build social participation were investigated and providde the scientific information for decision-makers and key stakeholders of the community. The direct measurement was offered by using three devices as a mobile traverse method, for measurement; 1) a mobile visible light scattering device to measure PM2.5 concentrations, 2) a digital thermometer and 3) GPS device to obtain spatial data. The behaviors of air quality and urban heat island (UHI) was seasonally observed by day and night times from April 2017 to January 2018 in hot, rainy and cold seasons with five time intervals (16:00, 20:00, 00:00, 08:00 and 12:00) on a selected observation date of each season. The results indicated the peak spots of PM2.5 concentrations and UHI around the study area estimated to encounter the air pollution and urban heat occurrences in particular specific time interval and seasons. Finally, The simple method and scientific information were provided as a key stakeholders in the study area to monitor air quality and urban heat through workshop training and Shared Learning Dialogues (SLDs). It was obviously found that the participation of the key stakeholders were encouraged and their perception on social scientific information was well responded.
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    Assessment of farmers' knowledge and attitudes towards the commercialisation of Tailor-made fertilisers in Thailand
    (2014-01-01)
    Hothongcum, Krichanont
    ;
    Suwunnamek, Opal
    ;
    Suwanmaneepong, Suneeporn
    In Thailand, chemical fertilisers provide nutrients that are essential for increasing agricultural productivity but they are expensive, often representing 25% of the crop production cost. Tailor-made fertiliser technology is a new fertiliser application technology that is being promoted to help farmers reduce fertihser costs. This study aims to investigate and clarify sugarcane farmers' knowledge and attitudes towards tailor-made-fertiliser. This study also attempts to provide a better understanding of the effect of farm size on farmers' beliefs and attitudes towards tailor-madefertiliser. Moreover, the findings suggest that further extension of tailor-made-fertiliser practices should include training services for smallholders to improve their knowledge of relevant practices.
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    Influence of marketing mix elements on the intention of sugarcane farmers in Thailand to use commercial tailor-made fertiliser
    (2015-01-01)
    Hothongcum, Krichanont
    ;
    Suwunnamek, Opal
    ;
    Suwanmaneepong, Suneeporn
    Tailor-made fertiliser (TMF) is a new practice in Thailand that aims to achieve a more efficient use of a fertiliser on cultivated soil. This study attempts to determine farmers' attitudes toward a marketing mix of TMF and to investigate factors influencing the farmers' intention to use TMF in accordance with the marketing mix strategy. A survey was conducted among 387 sugar cane farmers who were interviewed at the Thamaka sugar refinery, Kanchanaburi Province, Thailand. The results indicate that farmers' attitude toward the retailer available over a wide area has the biggest influence on their intention to use TMF. This is followed by their attitude toward stability of TMF product quality, and by whether price is more competitive than other chemical fertiliser.
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    An exploratory study on the organic food purchase intention among Thai-Cambodian cross-border consumers
    (2014-01-01)
    Pomsanam, Pisnu
    ;
    Napompech, K.
    ;
    Suwanmaneepong, S.
    Sustainable organic food consumption has begun to play an important and influential role in the purchasing decisions of millions of global consumers due to increasing concern about health and environmental issues. This study aims to explore the influence of attitude, subjective norms, perceived behavioral control, health consciousness and environmental concern on organic food purchase intentions among Thai-Cambodian cross-border consumers. A modified version of the theory of planned behavior was adopted as the research framework of study analysis and hypotheses. Data was collected from 400 Thai consumers in Sa Kaeo province, Thailand and 400 Cambodian consumers in Banteay Meanchey province, Cambodia. The regression results of Thai consumers indicate that all variables are significant and health consciousness and subjective norms were important and found to be the top two predictors of organic purchase intention. In contrast to Cambodian consumers, the results demonstrate that attitude and subjective norms have no positively significant relationship to purchase intention. However, health consciousness, environmental concern and perceived behavioral control can be used to predict the organic food purchasing intention of Cambodian consumers. © 2014 Knowledgia Review, Malaysia.
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    Performance financial analysis of rubber cooperatives in Trat Province, Thailand
    (2018-12-01)
    Kromkratoke, W.
    ;
    Suwanmaneepong, S.
    The financial performance of rubber cooperatives in Trat Province, Thailand was studied. The results revealed that characteristics of rubber cooperatives were divided into primary and secondary businesses. Four rubber cooperatives obtained the highest revenue from gathering rubber products as primary business, accounting for 50 percent of all rubber cooperatives, covering 22.53 million (THB.) per year. Regarding secondary business, two rubber cooperatives generated the highest revenue by supplying and selling fertilizer and agricultural chemicals, and processing rubber products accounting for 4 million (THB) per year. Seven cooperatives (87.5%) had acceptable financial performance ratios. This finding implied that these cooperatives were successful in terms of operation. The ability of rubber cooperatives to meet current obligations and the use of resources were effective. In contrast, only one cooperative investing in rubber processing gained an unacceptable financial performance ratio which was below than 2. The Acid-test (-0.17) demonstrated rubber cooperative dependency upon inventory. Additionally, the inventory turnover ratio was excessively high. There was much invested in rubber processing, machinery, and equipment. Cooperative management should consider financial ratios as an important tool to investigate the performance of rubber cooperatives.