Thongkaew, Ekkaphon

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Preferred name
Thongkaew, Ekkaphon
Alternative Name
Thongkaew, E.
Main Affiliation
Email
ekkaphon.th@kmitl.ac.th

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    Item type:Publication,
    Determinants influencing the adoption of the windy.com application among large-scale durian farmers’ groups in Rayong Province, Thailand
    (2026-05-01)
    Thonoi, A.
    ;
    Thongkaew, E.
    ;
    Suwanmaneepong, S.
    ;
    Kerdsriserm, C.
    ;
    Mankeb, P.
    The findings found that farmers who participated in training and utilised the Windy.com application, the majority of participants were male, aged between 51 and 60 years, with a bachelor’s degree and an average household size of 3–4 members. The farmers possessed 1–15 years’ experience in durian cultivation, with farm sizes ranging from 1 to 25 rai. The average durian yield was approximately 1,000–2,000 kilograms per rai, with an average market price of 91–120 Baht per kilogram. Participants demonstrated a high level of knowledge (µ = 81.20) and exhibited a positive attitude towards the Windy.com application (mean = 3.91), with the highest attitude score observed in the content dimension (µ = 4.08). Overall, the adoption of the application was rated as high (µ = 4.09), particularly concerning their intention to use it (µ = 4.23) and perceived usefulness (µ = 4.06). Multiple regression analysis reveals attitude to be the most significant predictor of adoption (β = 0.67, p < 0.01), suggesting that improved attitudes among farmers increased their adoption of the application. Conversely, factors such as farming experience and farm size was significantly influenced adoption (p > 0.05). The results imply that promoting positive attitudes and providing effective training can significantly enhance farmers’ long-term adoption and utilisation of digital applications.
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    Item type:Publication,
    The transmission of local wisdom in herbal processing of Pa Wa agroforestry network members, Kaeng Hang Maeo district, Chanthaburi province
    (2025-07-01)
    Thongkaew, E.
    ;
    Eamkijkarn, Sabaijai P.
    ;
    Chatanan, P.
    ;
    Kerdsriserm, C.
    ;
    Khermkhan, J.
    The content analysis revealed that the transmission of local wisdom in herbal processing among the agricultural network members involved in sender/source of information and transmitters, which included knowledgeable members of the network on herbal properties and processing methods, message or content are medicinal properties of herbs, processing procedures, and packaging methods, communication channels, including hands-on learning, demonstrations, practical involvement, and information exchange through discussions or inquiries, and the receivers of the transmitted knowledge, primarily network members, family members, relatives, and interested individuals participating in learning activities. The findings underscored the importance of preserving local wisdom in herbal processing within the community, as it resided within individuals and could potentially be lost. Therefore, it should focus on collecting and storing this knowledge for easier accessibility to ensure its continuity and potential development in the future.