Suwanmaneepong, Suneeporn

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Suwanmaneepong, Suneeporn
Alternative Name
Suwanmaneepong, S.
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Email
suneeporn.su@kmitl.ac.th

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    Assessing farmers’ adoption of ethylene stimulation in increasing Para rubber production in Ban Khai District, Rayong Province
    (2023-07-01)
    Orsuwan, W.
    ;
    Suwanmaneepong, S.
    ;
    Llones, C.
    ;
    Khuhaswanvej, S.
    The study found that only 50 percent of the trained rubber farmers have adopted the use of ethylene stimulation. Several factors that contributed to non-adopters’ hesitance are perceived uncertainties of technology attributes, cost of implementation, and farmers’ attitudes. From these factors, the increasing cost was the recurring reason expressed by farmers during the focus group discussion. Furthermore, a review of related studies revealed that there was an inadequate R&D investment in the rubber industry. Therefore, government supported in boosting the R&D of the country’s rubber industry would require an immediately action and implementation that competed to rubber export countries for rapidly gaining in the competition.
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    Comparison of cost and return for rubber farmers on innovations to increase latex production in Ban Khai District, Rayong Province, Thailand
    (2024-03-01)
    Orsuwan, W.
    ;
    Veerasakulwat, S.
    ;
    Suwanmaneepong, S.
    The findings revealed important distinctions between the two groups of farmers. Rubber farmers who opted for ethylene gas incurred a total cost of 13,973.50 baht, comprising a total fixed cost of 1,202.02 baht and a total variable cost of 12,771.48 baht. These farmers achieved a total return of 17,955 baht per rai. On the other hand, rubber farmers who refrained from using ethylene gas reported a significantly different financial performance. For this group, the total cost amounted to 9,813.49 baht, consisting of a total fixed cost of 1,202.02 baht and a total variable cost of 8,611.48 baht, while the total return per rai amounted to 10,299.57 baht. Statistical analysis indicated that the total variable costs and returns for rubber cultivation significantly differed between the two groups of farmers at a significant level of .05. However, there was no statistically significant difference in the total fixed costs. Extension services and training programmes should be provided to educate farmers on the proper and safe use of ethylene gas to maximise its benefits and minimise potential risks. Furthermore, further research could explore the long-term sustainability and environmental impact of using ethylene gas in rubber cultivation to better understand its overall implications for the industry.
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    Factors affecting purchase decisions for organic dried noodles of a community enterprise in Chachoengsao Province, Thailand
    (2024-03-01)
    Saengnang, B.
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    Suwanmaneepong, S.
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    Llones, C.
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    Puttongsiri, T.
    ;
    Mankeb, P.
    The findings demonstrated that the typical potential buyer of organic dried noodles was a female aged 40–50 with a propensity toward online purchases. Interestingly, the primary determinants influencing purchase decisions are found to be product attributes such as trusted quality certifications (e.g., the FDA seal), comprehensive product information detailing benefits or nutritional content, and the credibility and traceability of the brand. These insights offered valuable guidance for businesses, encouraging further development of marketing strategies and product offerings to align with evolving consumer preferences and demands.
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    Tourists' behavior and importance of marketing mix factors in decision to use community-based agritourism services under the new normal era in Rayong Province, Thailand
    (2023-07-01)
    Ngamchaleaw, B.
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    Suwanmaneepong, S.
    ;
    Cavite, H. J.
    ;
    Khermkhan, J.
    The results showed that the majority of tourists visiting the site were female, between the ages of 20-30, single, and had completed a bachelor's degree. Most of the tourists were students and had a monthly income of at most 15,000 THB. In terms of agritourism behavior, the study found that most tourists visited the site during weekends and holidays for study tours before and during the COVID-19 pandemic. First-time visitors were prevalent, and most were influenced by friends and colleagues before the pandemic. During the pandemic, self-decision became the primary factor for traveling. Tourists preferred day trips to the Suan Yai Da agritourism site, with a majority intending to revisit the site. People's recommendations and Facebook fan pages were the top sources of information for tourists. Regarding the perception of marketing mix factors, tourists gave the highest importance to the awards received by the agritourism site as the best tourist attraction (= 4.25). This indicates that the reputation and recognition of the agritourism site play a significant role in attracting visitors. Other product factors that were highly rated included processed products available (= 4.20), lectures for agricultural knowledge (= 4.20), and the ability of tourists to visit all year round (= 4.14). In terms of price factors, tourists rated all of them as important, with mean ratings () ranging from 4.12 to 4.25. Overall, the study provides insights into the socio-demographic profile, agritourism behavior, and perceptions of marketing mix factors of tourists visiting the Suan Yai Da agritourism site. The findings can serve as a basis for agritourism service providers to improve their services and attract more tourists.
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    Comparison of cost and return for durian farmers on Magik Growth wrapping bag innovation to increase the quality of durian production in Rayong Province, Thailand
    (2025-07-01)
    Thongtem, K.
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    Suwanmaneepong, S.
    ;
    Suwunnamek, N.
    ;
    Kerdsriserm, C.
    The results of the study revealed that farmers who did not use the Magik Growth durian wrapping bag innovation had total costs of 37,647.48 baht per rai, resulting in an average yield of 1,420.41 kilograms per rai and a net profit of 164,999.25 baht per rai. In contrast, farmers who used the Magik Growth durian wrapping innovation had total costs of 48,724.58 baht per rai, leading to an average yield of 1,420.83 kilograms per rai and a net profit of 195,068.58 baht per rai. There was a significant difference of 0.01 in the average yield between those using and not using the Magik Growth durian wrapping innovation. Fixed costs and break-even yield also showed a statistically significant difference at 0.05. However, total costs, variable costs, production factors, product prices, net profit, and prices showed no statistically significant difference.
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    Factors influencing the adoption of urban commercial vegetable production in the Bangkok Metropolitan, Thailand
    (2020-01-01)
    Suwanmaneepong, Suneeporn
    ;
    Fakkhong, Sasima
    The objectives of this study were as follows: 1) to describe the socio-economic factors of urban dwellers who practise vegetable production; 2) to determine the factors influencing urban dwellers’ adoption of urban commercial vegetable production (UCVP) in the Bangkok Metropolitan, Thailand. Questionnaires were administered to 134 respondents, who were randomly selected. A binary logistic regression model was employed to analyse the collected data. The results revealed that network membership and the practice of urban vegetable production has the potential to reduce the cost of buying vegetables and increase household income. The motivation that the consumption of urban vegetable products enhances people’s health was found positively significant to the adoption of the UCVP practice. Moreover, the following factors were found to be negatively significant to UCVP practice adoption: access to information on urban vegetable production can also facilitate access to fresh vegetables and practising vegetable production as a recreational activity.
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    Do behavioral and socio-demographic factors determine consumers’ purchase intention towards traceable organic rice? Evidence from Thailand
    (2022-06-01)
    Cavite, Harry Jay
    ;
    Mankeb, Panya
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    Kerdsriserm, Chanhathai
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    Joedsak, Athiwat
    ;
    Direksri, Nuttanan
    Despite the increased popularity of organic rice in Thailand’s domestic market, little is known about how consumers’ behavioral and socio-demographic factors predict their purchase intention. Grounded on the theory of planned behavior (TPB), this research investigates consumers’ purchase intention for traceable organic rice. Responses were collected from 243 organic rice consumers in a farmers’ market in Chachoengsao Province, Thailand, following a convenience sampling approach. Data were analyzed using factor analysis, multiple linear regression, and one-way ANOVA to determine the factors predicting consumers’ purchase intention and identify any differences with respect to socio-demographic variables. Results reveal that subjective norms, perceived behavioral control, health consciousness, and knowledge of product traceability significantly predict consumers’ intention to purchase traceable organic rice. However, socio-demographic variables — age, income, and education, were found to have no impact on purchase intention. This study’s findings offer theoretical and managerial insights to community enterprises and policymakers to fully understand consumer behavior for organic rice and implement effective marketing strategies and policies.
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    Influence of perceived risks in farmer’s decision towards sustainable farm practices, Evidence from Northern Thailand
    (2021-11-01)
    Llones, C.
    ;
    Suwanmaneepong, S.
    Under the sustainable development goals, nations worldwide are enjoined to take immediate action through sustainable adaptations to mitigate climate variability and change. At the same time, agriculture is both a victim and a contributor to climate change. The situation prompted Thailand’s agriculture to explore sustainable practices for food security and deliver environmental services. Using a binary logit model, the potential effects of farmers’ perceived risks on adopting sustainable farming practices were investigated. The study revealed that farmers are somewhat hesitant to radically shift from their usual practices due to associated costs and the perceived potential risks. In addition, the study found that factors affecting adoption were site-specific. Hence, government actions should be flexible and tailored to a local level while still aligning with the national policy goals. For this, inter-agency coordination at the local, provincial and central levels is needed for agricultural support and enable farmers to make necessary changes to successfully adapt to emerging risks.
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    Community enterprise consumers’ intention to purchase organic rice in Thailand: the moderating role of product traceability knowledge
    (2022-02-23)
    Cavite, Harry Jay
    ;
    Mankeb, Panya
    ;
    Suwanmaneepong, Suneeporn
    Purpose: Organic rice forms the largest portion of the Thai organic food market. Because of its increasing popularity, marketers need to better understand consumer behaviour to address emerging concerns regarding product safety and quality and to tailor better marketing strategies relevant to the development of organic rice. As such, this study aims to examine consumers' purchase intention towards organic rice, using traceability information, and to investigate the direct and moderating roles of product traceability knowledge, using the theory of planned behaviour. Design/methodology/approach: Responses were collected from 243 organic rice consumers in a farmers' market in Chachoengsao Province, Thailand, following a convenience sampling approach. The gathered data were analysed using structural equation modelling to evaluate the strength of the relationship between the constructs. Findings: The findings reveal that subjective norms, health consciousness and product traceability knowledge have a significant positive influence on consumers’ intention to purchase organic rice. This study also establishes the moderating role of product traceability knowledge in perceived behavioural control and purchase intention, indicating that elaborated product information through traceability is essential for consumers who feel capable of buying the product. However, the direct effects of attitude and perceived behavioural control are insignificant, indicating the presence of external barriers to the purchase of organic rice, and that people may have a negative attitude towards the product. In addition, the cost perception result reveals that consumers consider price as an indicator of organic product quality, thereby increasing their desirability. Social implications: The findings of this study will help community enterprises in Thailand develop a more effective marketing strategy based on the identified motivators of organic rice purchase intention. Originality/value: This study develops a model that integrates important factors related to organic food consumption to generate a more comprehensive analysis of this mainstream research. To the best of the authors’ knowledge, this is also the first study to investigate the moderating role of product traceability knowledge to obtain a new and more focused understanding of how this factor influences purchase intention when applied explicitly to organic food. Finally, the findings provide theoretical contributions and implications for both the community enterprise and policymakers on developing strategies for organic rice marketing among community enterprises in Thailand.
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    Productivity and profitability of organic and conventional potato (Solanum tuberosum L.) production in West-Central Bhutan
    (2021-01-01)
    Lepcha, Norden
    ;
    Mankeb, Panya
    ;
    Suwanmaneepong, Suneeporn
    Bhutan aspires to be an entirely organic nation. Food self-sufficiency and increasing farm household income are critical priorities in the country. Realising these priorities necessitates assessing the country's current organic agriculture performance. The objectives of this study were to investigate the productivity and profitability of organic and conventional potato and farmers' constraints in producing organic potato in West-Central Bhutan. Multistage and purposive sampling techniques were used to select the study sample. A semi-structured questionnaire and face-to-face interviews were employed to gather primary data for the 2019 cropping cycle from 93 potato farmers: 43 organic farmers in the Gasa District and 50 conventional farmers in Wangdue Phodrang District. Descriptive statistics, cost and return analysis, and independent sample t-test were applied for data analysis. The results revealed that the conventional potato's productivity (tuber yield) and profitability were significantly higher (p < 0.001) than organic potatoes. The average productivities for organic and conventional potatoes were 7.48 and 19.22 t/ha, respectively. Organic potato farmers incurred a loss of -202,708.47 Ngultrum (Nu)/ha, while conventional potato farmers incurred a profit of 83,832.85 Nu/ha. The benefit-cost ratios of organic and conventional potato stood at 0.40 and 1.27, respectively. Lack of premium price, pest and disease problems, low crop productivity, and climate change were the constraints faced by organic potato farmers. The study found that the productivity and profitability of the conventional potatoes were higher than the organic potatoes in West-Central Bhutan in the current scenario. Further, the critical information will contribute to guiding Bhutan's vision for its organic agriculture development.